UL Solutions
Industry Marketing Lead - Building Technologies & Construction
UL Solutions, Northbrook, Illinois, us, 60065
This role is Hybrid to any local UL Solutions office in the US.Responsibilities:
Must have experience working within a Building Technologies & Construction environment or for a company that specializes in selling and marketing to Building Technologies and Construction industries, ensuring a comprehensive understanding of the industry from both an internal and external perspective.Cultivates industry knowledge and leads definition of the market opportunity for an industry.Categorizes which solution(s) should be promoted (product/service, bundle, etc.) and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more.Monitors industry trends (regulations, macroeconomic conditions, trends, business challenges) and acts as a subject matter expert.Leads efforts to complete competitive analysis to identify opportunities for growth and impending risks.Interlocks with strategic communication, Marketing Operations and Regional Marketing to lead development of buyer-centric campaigns/programs that build awareness and demand for industry solutions.Helps write or curate content in industry vernacular (playbooks, case studies, blog posts and sales training materials) for industry inbound and outbound marketing activities.Leads efforts to monitor and report on industry marketing successes and return on investment (ROI) against defined goals/metrics.Understands the demand type and primary influencer audiences within an industry and maps out the customer buying process; isolates nuances and patterns.Contributes to, or helps lead creation and ongoing maintenance of, industry-specific buyer personas and identifies target accounts within the industry.Leads strong collaboration with a formal sales enablement function and solution specialists, i.e., cyber, Global Market Access (GMA), sustainability and functional safety, on a well-defined sales enablement plan.
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Must have experience working within a Building Technologies & Construction environment or for a company that specializes in selling and marketing to Building Technologies and Construction industries, ensuring a comprehensive understanding of the industry from both an internal and external perspective.Cultivates industry knowledge and leads definition of the market opportunity for an industry.Categorizes which solution(s) should be promoted (product/service, bundle, etc.) and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more.Monitors industry trends (regulations, macroeconomic conditions, trends, business challenges) and acts as a subject matter expert.Leads efforts to complete competitive analysis to identify opportunities for growth and impending risks.Interlocks with strategic communication, Marketing Operations and Regional Marketing to lead development of buyer-centric campaigns/programs that build awareness and demand for industry solutions.Helps write or curate content in industry vernacular (playbooks, case studies, blog posts and sales training materials) for industry inbound and outbound marketing activities.Leads efforts to monitor and report on industry marketing successes and return on investment (ROI) against defined goals/metrics.Understands the demand type and primary influencer audiences within an industry and maps out the customer buying process; isolates nuances and patterns.Contributes to, or helps lead creation and ongoing maintenance of, industry-specific buyer personas and identifies target accounts within the industry.Leads strong collaboration with a formal sales enablement function and solution specialists, i.e., cyber, Global Market Access (GMA), sustainability and functional safety, on a well-defined sales enablement plan.
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