Laser Talent Group
Associate Director Performance Media
Laser Talent Group, Lexington, Kentucky, us, 40598
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Please ensure you read the below overview and requirements for this employment opportunity completely.Associate Director of Performance MediaThe Associate Director of Performance Media will act as a paid search and paid social expert across brand lift, lead generation, and e-commerce campaigns. You'll be responsible for training and leading a small team of performance media professionals and lead the development and execution of overarching strategy, planning, and hands-on keyboard campaign implementation and optimization across multiple search and social platforms.
Key Qualifications:
At least 5-10 years of experience managing multi-million dollar campaigns for enterprise clients.
Expertise in paid search and paid social ad platforms (Google Ads, Meta Business Manager, etc.).
Proficiency in data visualization solutions and site analytics tools.
Google Ads and Meta Blueprint certifications.
Knowledge of Media Mix Modeling and Multi-Touch Attribution solutions.
Experience with self-serve programmatic DSPs (The Trade Desk, Basis, etc.)
Familiarity with omnichannel marketing platforms (Skai, MediaMath, etc.) is a plus!
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Please ensure you read the below overview and requirements for this employment opportunity completely.Associate Director of Performance MediaThe Associate Director of Performance Media will act as a paid search and paid social expert across brand lift, lead generation, and e-commerce campaigns. You'll be responsible for training and leading a small team of performance media professionals and lead the development and execution of overarching strategy, planning, and hands-on keyboard campaign implementation and optimization across multiple search and social platforms.
Key Qualifications:
At least 5-10 years of experience managing multi-million dollar campaigns for enterprise clients.
Expertise in paid search and paid social ad platforms (Google Ads, Meta Business Manager, etc.).
Proficiency in data visualization solutions and site analytics tools.
Google Ads and Meta Blueprint certifications.
Knowledge of Media Mix Modeling and Multi-Touch Attribution solutions.
Experience with self-serve programmatic DSPs (The Trade Desk, Basis, etc.)
Familiarity with omnichannel marketing platforms (Skai, MediaMath, etc.) is a plus!
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