NielsenIQ
Senior Strategist Qualitative Research & Creative Strategy
NielsenIQ, Chicago, Illinois, United States, 60290
Company Description
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.R24_0002399We’re building a world class, global, qualitative research and creative strategy team within NIQ. NIQ has access to the world’s greatest clients in FMCG, Tech and Consumer Durables, and we’re backed by the innovation quant expertise of BASES and the strategic quant capabilities of GFK. We have more than 100 qualitative researchers across Asia, but so far, a significant gap in the USA. This is a fabulous opportunity to be part of that team and help build an exciting new consultancy business within the NIQ ecosystem.Responsibilities:Build strong relationships with our sales teams and clients, identifying opportunities to build high impact brand strategy and innovation projects, incorporating leading edge qualitative approaches alongside our colleagues' quantitative tools.Get out to our clients and help build relationships, building the relationships that will drive growth for qualitative research and creative strategy at NIQ.Design and oversee the delivery of high impact projects that build great relationships with our clients. In the early days this will include hands-on running of qualitative research.Lead the thinking on one or more areas in our portfolio of tools related to segmentation, innovation, design, and communications.A Little About YouYou’re passionate about delivering startlingly thoughtful insight for your clients, designing imaginative projects that contain new ways of looking at the world, and using them to inspire powerful stories that inspire our clients. You’re always looking for opportunities with your clients, always supporting the team around you to stretch their capabilities. You’ll have a profound interest in brands, innovation, design, and communications, and a track record of supporting clients with relevant insight.You might well have experience working in design or innovation consultancies, and if you’ve had experience of working client-side and synthesizing qual and quant data, that would be helpful too. Can you effectively tell a story that captures the audience, no matter what level, and brings them along your journey? Are you able to work collaboratively, as part of a team within a dynamic and challenging environment while maintaining high standards? Do you have experience in working with complex client relationships and client issue resolution?Qualifications5+ years’ experience in a relevant industry (CPG, consulting, Account Management)Relevant experience with research techniques & solutions in the related industries of Consumer-Packaged Goods, Consulting, Information, Account Development, Analytics or similarEffective in senior level communications, influencing & negotiationExcellent awareness of market conditions and client business environmentDemonstrated record of business development and client partnershipOur BenefitsFlexible working environmentVolunteer time offLinkedIn LearningEmployee-Assistance-Program (EAP)About NIQNIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.For more information, visit NIQ.comOur commitment to Diversity, Equity, and InclusionNIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.
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The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.R24_0002399We’re building a world class, global, qualitative research and creative strategy team within NIQ. NIQ has access to the world’s greatest clients in FMCG, Tech and Consumer Durables, and we’re backed by the innovation quant expertise of BASES and the strategic quant capabilities of GFK. We have more than 100 qualitative researchers across Asia, but so far, a significant gap in the USA. This is a fabulous opportunity to be part of that team and help build an exciting new consultancy business within the NIQ ecosystem.Responsibilities:Build strong relationships with our sales teams and clients, identifying opportunities to build high impact brand strategy and innovation projects, incorporating leading edge qualitative approaches alongside our colleagues' quantitative tools.Get out to our clients and help build relationships, building the relationships that will drive growth for qualitative research and creative strategy at NIQ.Design and oversee the delivery of high impact projects that build great relationships with our clients. In the early days this will include hands-on running of qualitative research.Lead the thinking on one or more areas in our portfolio of tools related to segmentation, innovation, design, and communications.A Little About YouYou’re passionate about delivering startlingly thoughtful insight for your clients, designing imaginative projects that contain new ways of looking at the world, and using them to inspire powerful stories that inspire our clients. You’re always looking for opportunities with your clients, always supporting the team around you to stretch their capabilities. You’ll have a profound interest in brands, innovation, design, and communications, and a track record of supporting clients with relevant insight.You might well have experience working in design or innovation consultancies, and if you’ve had experience of working client-side and synthesizing qual and quant data, that would be helpful too. Can you effectively tell a story that captures the audience, no matter what level, and brings them along your journey? Are you able to work collaboratively, as part of a team within a dynamic and challenging environment while maintaining high standards? Do you have experience in working with complex client relationships and client issue resolution?Qualifications5+ years’ experience in a relevant industry (CPG, consulting, Account Management)Relevant experience with research techniques & solutions in the related industries of Consumer-Packaged Goods, Consulting, Information, Account Development, Analytics or similarEffective in senior level communications, influencing & negotiationExcellent awareness of market conditions and client business environmentDemonstrated record of business development and client partnershipOur BenefitsFlexible working environmentVolunteer time offLinkedIn LearningEmployee-Assistance-Program (EAP)About NIQNIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.For more information, visit NIQ.comOur commitment to Diversity, Equity, and InclusionNIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.
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