Bose
Digital Performance Media Manager
Bose, Framingham, Massachusetts, us, 01704
You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.Job Description
As the Digital Performance Media Manager, you will play a pivotal role within the Global Performance Media team. You will lead always-on performance display & social campaigns across global markets from planning through to analysis, supporting the growth of Bose’s DTC Ecommerce business. You will create data-driven strategies leveraging 1st, 2nd & 3rd party data to reach in-market audiences with targeted, personalized messaging to drive efficient bose.com traffic and revenue. You will drive creative strategy for performance-driven assets. You will be accountable for delivering against KPIs aligned to overall PM program objectives and DTC Ecommerce growth targets. You will drive program performance through collaboration with agency partners and internal teams through continuous test-and-learn and optimization.Job AccountabilitiesDevelop and execute campaign strategy and plans based on objectives to drive Bose.com consideration/traffic (mid-funnel) and conversion (lower funnel). Leverage retargeting and prospecting tactics across programmatic and social platforms to meet campaign objectives
Own campaigns end-to-end across priority global markets, inclusive of targeting and segmentation, campaign planning & execution, optimization and reporting
Establish channel/campaign KPIs and ensure programs deliver on targets. Identify campaign-level and overarching opportunities to improve or scale performance, continuously optimizing campaigns to meet and exceed goals
Manage and execute global channel budgets in line with overall program KPIs. Monitor pacing across campaigns and lead budget reallocations
Own dynamic creative and messaging strategy and approach to deliver personalized experiences and drive program performance. Continually test new audiences and creative messages to help maximize results and meet campaign goals. Manage DCO partner to deliver optimal experiences and performance
Partner with Marketing Analytics & IT/Dev teams to ensure all tracking and tagging requirements are in place for campaign execution and measurement
Lead media agency and partners to drive successful execution of strategy, campaign excellence, and continued innovation & advancement in channel approach
Alignment to Business & Marketing ObjectivesPartner with Brand Media team to build full-funnel strategy across social/display platforms, to pull consumers down funnel and ensure connected experiences
Collaborate with Ecommerce team to ensure media plans align to ecommerce objectives and support business plans.
Ensure campaign plans align to the customer journey and the right creative message is leveraged (from Brand Media to Ecommerce CX)
Advocate for channel best practices as part of larger marketing activations (internal and external partners)
Drive strategy and testing plan for first-party audience media targeting. Partner with CRM team to align segmentation and cross-channel CX.
Required Skills and CompetenciesRequired SkillsIn depth understanding of digital marketing landscape and best practices, with direct experience in data-driven performance marketing
Knowledge of and experience with programmatic and social commerce media tactics
Experience with Google, Facebook/Instagram, Snap, TikTok advertising platforms.
Working knowledge of Google Marketing Platform capabilities as it pertains to audience targeting, tracking, tagging for media campaigns
Demonstrated experience with CRM audience targeting
Experience with DTC ecommerce business preferred
Knowledge & experience with media attribution and measurement frameworks & methodology, with direct experience leveraging data across measurement tools (Google Analytics, Campaign Manager, MMM, etc.) to drive media planning/optimization decisions
Ability to utilize analytics, business and shopper insights to drive data-driven planning
Analysis of competitive environment to identify performance marketing opportunities
Analysis of digital industry trends that may impact strategy
Required ExperienceDigital Marketing 5 years, with direct experience managing performance marketing programs
Experience implementing performance media programs across programmatic and social platforms
Experience managing the strategy and testing plan for CRM media initiatives
Experience partnering with internal teams and managing external agencies and partners
Experience managing budgets driving to achieve traffic and revenue targets
Working with cross functional teams to achieve common targets
Strong communication and relationship building experience
Required CompetenciesChampioning
Digital marketing (specifically performance media)
Critical Thinking
Driving for results
Ecommerce
Team collaboration
CRM
Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.If you believe you need a reasonable accommodation, please send a note to wellbeing@bose.com
As the Digital Performance Media Manager, you will play a pivotal role within the Global Performance Media team. You will lead always-on performance display & social campaigns across global markets from planning through to analysis, supporting the growth of Bose’s DTC Ecommerce business. You will create data-driven strategies leveraging 1st, 2nd & 3rd party data to reach in-market audiences with targeted, personalized messaging to drive efficient bose.com traffic and revenue. You will drive creative strategy for performance-driven assets. You will be accountable for delivering against KPIs aligned to overall PM program objectives and DTC Ecommerce growth targets. You will drive program performance through collaboration with agency partners and internal teams through continuous test-and-learn and optimization.Job AccountabilitiesDevelop and execute campaign strategy and plans based on objectives to drive Bose.com consideration/traffic (mid-funnel) and conversion (lower funnel). Leverage retargeting and prospecting tactics across programmatic and social platforms to meet campaign objectives
Own campaigns end-to-end across priority global markets, inclusive of targeting and segmentation, campaign planning & execution, optimization and reporting
Establish channel/campaign KPIs and ensure programs deliver on targets. Identify campaign-level and overarching opportunities to improve or scale performance, continuously optimizing campaigns to meet and exceed goals
Manage and execute global channel budgets in line with overall program KPIs. Monitor pacing across campaigns and lead budget reallocations
Own dynamic creative and messaging strategy and approach to deliver personalized experiences and drive program performance. Continually test new audiences and creative messages to help maximize results and meet campaign goals. Manage DCO partner to deliver optimal experiences and performance
Partner with Marketing Analytics & IT/Dev teams to ensure all tracking and tagging requirements are in place for campaign execution and measurement
Lead media agency and partners to drive successful execution of strategy, campaign excellence, and continued innovation & advancement in channel approach
Alignment to Business & Marketing ObjectivesPartner with Brand Media team to build full-funnel strategy across social/display platforms, to pull consumers down funnel and ensure connected experiences
Collaborate with Ecommerce team to ensure media plans align to ecommerce objectives and support business plans.
Ensure campaign plans align to the customer journey and the right creative message is leveraged (from Brand Media to Ecommerce CX)
Advocate for channel best practices as part of larger marketing activations (internal and external partners)
Drive strategy and testing plan for first-party audience media targeting. Partner with CRM team to align segmentation and cross-channel CX.
Required Skills and CompetenciesRequired SkillsIn depth understanding of digital marketing landscape and best practices, with direct experience in data-driven performance marketing
Knowledge of and experience with programmatic and social commerce media tactics
Experience with Google, Facebook/Instagram, Snap, TikTok advertising platforms.
Working knowledge of Google Marketing Platform capabilities as it pertains to audience targeting, tracking, tagging for media campaigns
Demonstrated experience with CRM audience targeting
Experience with DTC ecommerce business preferred
Knowledge & experience with media attribution and measurement frameworks & methodology, with direct experience leveraging data across measurement tools (Google Analytics, Campaign Manager, MMM, etc.) to drive media planning/optimization decisions
Ability to utilize analytics, business and shopper insights to drive data-driven planning
Analysis of competitive environment to identify performance marketing opportunities
Analysis of digital industry trends that may impact strategy
Required ExperienceDigital Marketing 5 years, with direct experience managing performance marketing programs
Experience implementing performance media programs across programmatic and social platforms
Experience managing the strategy and testing plan for CRM media initiatives
Experience partnering with internal teams and managing external agencies and partners
Experience managing budgets driving to achieve traffic and revenue targets
Working with cross functional teams to achieve common targets
Strong communication and relationship building experience
Required CompetenciesChampioning
Digital marketing (specifically performance media)
Critical Thinking
Driving for results
Ecommerce
Team collaboration
CRM
Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.If you believe you need a reasonable accommodation, please send a note to wellbeing@bose.com