Genesys Cloud Services, Inc.
Product Marketing Manager - AI
Genesys Cloud Services, Inc., Boston, Massachusetts, us, 02298
Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.Job Overview:We are looking for a talented and dynamic
AI
Product Marketing Manager
to lead the execution of our vision for AI innovation, driving awareness and revenue growth for Genesys AI. This role will focus on working cross-functionally to support strategic initiatives that include both new customer acquisition and the expansion of current customer accounts. The successful candidate will drive these initiatives, manage project milestones, and collaborate across teams to maximize impact and scale.Key Responsibilities:Develop Go-to-Market Strategies : Collaborate with cross-functional teams to create comprehensive go-to-market plans, including audience targeting, value proposition development, and post-launch execution.
Data-Driven Insights : Lead data-driven investigations to uncover growth opportunities within the sales funnel and customer lifecycle.
Demand Generation : Partner with campaign marketing to design and implement full-funnel strategies that drive awareness and demand.
Project Management : Manage multiple priorities with strong organizational and collaboration skills to ensure project milestones are achieved.
Sales Enablement : Develop tools such as sales decks, solution briefs, white papers, videos, blogs, and webinars to empower the sales team.
Voice of Customer (VoC) : Lead customer immersion programs to gather insights via market research, advisory boards, and close collaboration with sales and customer success teams.
Presentations and Events : Deliver compelling presentations at leadership meetings, industry events, webinars, and trade shows.
Reporting and Planning : Facilitate marketing planning and lead monthly reviews, focusing on key success metrics and performance.
Qualifications :Experience : 4+ years of enterprise SaaS marketing experience, ideally in a multi-product environment.
Domain Expertise : Strong background in B2B growth marketing, with a focus on full-funnel strategies and activations.
Core Skills : Mastery of core product marketing functions, including messaging, positioning, audience segmentation, sales enablement, and market research.
Leadership : Proven ability to lead complex projects and influence cross-functional teams, particularly in collaboration with product management, sales, and operations.
Communication : Exceptional written and verbal communication skills, with a track record of presenting effectively to senior leadership and external audiences.
Project Management : Ability to prioritize, multitask, and keep projects moving forward under pressure.
Education : Bachelor's degree or equivalent professional experience.
Selling Points:Our team believes we have an essential story to tell:
Genesys AI
empowers companies to revolutionize the way they connect with customers. Our cloud customer experience software transforms businesses, making us a leader in the market. As a member of our team, you will collaborate with passionate professionals, contribute to a culture of innovation, and have a direct impact on the future of customer experiences.Compensation:This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.$73,050.00 - $143,350.00
Benefits:Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
More details about our company benefits can be found at the following link:https://mygenesysbenefits.comIf a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visitwww.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to HR@genesys.com. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
AI
Product Marketing Manager
to lead the execution of our vision for AI innovation, driving awareness and revenue growth for Genesys AI. This role will focus on working cross-functionally to support strategic initiatives that include both new customer acquisition and the expansion of current customer accounts. The successful candidate will drive these initiatives, manage project milestones, and collaborate across teams to maximize impact and scale.Key Responsibilities:Develop Go-to-Market Strategies : Collaborate with cross-functional teams to create comprehensive go-to-market plans, including audience targeting, value proposition development, and post-launch execution.
Data-Driven Insights : Lead data-driven investigations to uncover growth opportunities within the sales funnel and customer lifecycle.
Demand Generation : Partner with campaign marketing to design and implement full-funnel strategies that drive awareness and demand.
Project Management : Manage multiple priorities with strong organizational and collaboration skills to ensure project milestones are achieved.
Sales Enablement : Develop tools such as sales decks, solution briefs, white papers, videos, blogs, and webinars to empower the sales team.
Voice of Customer (VoC) : Lead customer immersion programs to gather insights via market research, advisory boards, and close collaboration with sales and customer success teams.
Presentations and Events : Deliver compelling presentations at leadership meetings, industry events, webinars, and trade shows.
Reporting and Planning : Facilitate marketing planning and lead monthly reviews, focusing on key success metrics and performance.
Qualifications :Experience : 4+ years of enterprise SaaS marketing experience, ideally in a multi-product environment.
Domain Expertise : Strong background in B2B growth marketing, with a focus on full-funnel strategies and activations.
Core Skills : Mastery of core product marketing functions, including messaging, positioning, audience segmentation, sales enablement, and market research.
Leadership : Proven ability to lead complex projects and influence cross-functional teams, particularly in collaboration with product management, sales, and operations.
Communication : Exceptional written and verbal communication skills, with a track record of presenting effectively to senior leadership and external audiences.
Project Management : Ability to prioritize, multitask, and keep projects moving forward under pressure.
Education : Bachelor's degree or equivalent professional experience.
Selling Points:Our team believes we have an essential story to tell:
Genesys AI
empowers companies to revolutionize the way they connect with customers. Our cloud customer experience software transforms businesses, making us a leader in the market. As a member of our team, you will collaborate with passionate professionals, contribute to a culture of innovation, and have a direct impact on the future of customer experiences.Compensation:This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.$73,050.00 - $143,350.00
Benefits:Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
More details about our company benefits can be found at the following link:https://mygenesysbenefits.comIf a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visitwww.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to HR@genesys.com. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.