Green Thumb Industries INC
Manager, Regional Marketing - NV/CA
Green Thumb Industries INC, Las Vegas, Nevada, us, 89105
The RoleThe Manager of Regional Marketing is responsible for developing, managing, executing, and analyzing the Nevada regional marketing programming to accelerate our growth in the markets. GTI's sales and retail footprint has rapidly grown and reached a scale that requires additional focus on key local brand building and revenue driving activities in Nevada. The Manager, Regional Marketing will serve as an important role within the market to coordinate and organize initiatives in partnership with regional stakeholders while also serving as the key conduit between the region and central corporate teams to translate brand and market objectives into tactical programs that can be executed in each market.The Manager of Regional Marketing will report directly to the Commercial General Manager, with significant visibility to the Revenue, Retail and Marketing executive teams. This position requires an individual who has the intellectual flexibility to build strategic programs to support a rapidly growing business while also being a hands-on brand builder who is not worried about getting their hands dirty. The leader must work with cross-functional partners across Revenue, Retail and Marketing to identify and execute near term opportunities while building the infrastructure that will enable to the organization to execute best-in-class programming and achieve long-term aspirations.ResponsibilitiesResponsible for the planning, coordination and local execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, in-store events, national and regional, promotions, strain/product launches, wholesale programs, etc.
Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain/product launches, national programs, regional promotions/events and retail operations initiatives. Prioritization of opportunities, especially when communicating through owned digital channels, will be crucial when managing the master calendar.
Create and execute a repeatable wholesale account visitation schedule, in partnership with the Regional Activation Manager, to Nevada dispensaries, including RISE. While visiting accounts, the ideal candidate will:
Populate master regional program calendar with staff education, brand pop-ups, swag drops, branded display installs/updates, etc
Identify and effectively communicate promotional and placement opportunities within new and existing accounts to regional Sales Director, Buyer, Commercial General Manager.
Customizes digital and printed creative Canva templates for various centrally and regionally led Initiatives to fit regional needs
Development, planning and execution of new product and strain launch strategies. Closely monitors Innovation calendar and stays in constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels.
Serves as the "go-to" for central teams to reach out to for any regional marketing Initiatives
Ownership of local marketing budgets including tracking spend and measuring return on investment
Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI's local strategies and tactics are market-leading and effective
Provide clear direction and support to Regional Activation Manager
Develop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizations
Become the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelines
Qualifications
A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
Bachelor's degree preferred
3-5 years experience in a related field marketing role or broader marketing, brand, or commercial sales roles
Track record of building strong relationships with cross functional and regional partners
Experience managing and developing junior marketer(s)
A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
Ability to think strategically and connect high-level strategic objectives to tactical program needs and development
Knowledge of local on and off-premise cannabis market, including local laws and statutes
Strong budget management skills with previous budget management and oversight experience
Ability to gain and maintain an in-depth understanding of target consumer and market trends
Compliance with all standard safety requirements and guidelines
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
Proficient in Canva
Strong communication skills - written and verbal
Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulness
Adapts and thrives in a demanding, fast-paced environment
Possesses a high level of critical thinking
Operates with a high level of professionalism and integrity, including dealing with confidential information
Strong organization planning & project management skills
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 70%
Additional Requirements
Must passany and allrequired background checksMust be and remain compliant with all legal or company regulations for working in the industryMust possess valid driver's licenseMust be a minimum of 21 years of ageMust be approved by state badging agency to work in cannabis industry
Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain/product launches, national programs, regional promotions/events and retail operations initiatives. Prioritization of opportunities, especially when communicating through owned digital channels, will be crucial when managing the master calendar.
Create and execute a repeatable wholesale account visitation schedule, in partnership with the Regional Activation Manager, to Nevada dispensaries, including RISE. While visiting accounts, the ideal candidate will:
Populate master regional program calendar with staff education, brand pop-ups, swag drops, branded display installs/updates, etc
Identify and effectively communicate promotional and placement opportunities within new and existing accounts to regional Sales Director, Buyer, Commercial General Manager.
Customizes digital and printed creative Canva templates for various centrally and regionally led Initiatives to fit regional needs
Development, planning and execution of new product and strain launch strategies. Closely monitors Innovation calendar and stays in constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels.
Serves as the "go-to" for central teams to reach out to for any regional marketing Initiatives
Ownership of local marketing budgets including tracking spend and measuring return on investment
Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI's local strategies and tactics are market-leading and effective
Provide clear direction and support to Regional Activation Manager
Develop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizations
Become the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelines
Qualifications
A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
Bachelor's degree preferred
3-5 years experience in a related field marketing role or broader marketing, brand, or commercial sales roles
Track record of building strong relationships with cross functional and regional partners
Experience managing and developing junior marketer(s)
A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
Ability to think strategically and connect high-level strategic objectives to tactical program needs and development
Knowledge of local on and off-premise cannabis market, including local laws and statutes
Strong budget management skills with previous budget management and oversight experience
Ability to gain and maintain an in-depth understanding of target consumer and market trends
Compliance with all standard safety requirements and guidelines
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
Proficient in Canva
Strong communication skills - written and verbal
Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulness
Adapts and thrives in a demanding, fast-paced environment
Possesses a high level of critical thinking
Operates with a high level of professionalism and integrity, including dealing with confidential information
Strong organization planning & project management skills
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 70%
Additional Requirements
Must passany and allrequired background checksMust be and remain compliant with all legal or company regulations for working in the industryMust possess valid driver's licenseMust be a minimum of 21 years of ageMust be approved by state badging agency to work in cannabis industry