C-1 Inc
Director, Solutions Marketing
C-1 Inc, Bloomington, Minnesota, United States,
C1 Company OverviewC1: 1 Contact, 1 Connection, 1 Choice
C1 is the foremost, single-source provider of advanced communications and data technology for business. That means if it's digital, we connect our customers to it -- from phone systems and hardware to computer networks, application development, managed solutions and more. And we're 100% passionate with designing, implementing, managing and supporting our customers' every need from end to end, so that they can focus on what they do best.
So, when it comes to joining a team of IT and communications technology pros who are empowered to do what they do best, your best choice -- your #1 choice -- is C1.
OverviewSummary
The Director, Solutions Marketing creates the marketing strategy and plans aligned with solution areas to drive business results. This position will play an integral role in organizing product launches, development of sales plays, demand campaigns, content development, as well as leading and managing of a team of solution marketing managers.
The Director, Solutions Marketing will know our competitors, have a strong product and solutions marketing background with an eye on quality content creation with a customer first mindset.
They will need to understand customer needs combined with our solutions and be able to have a very strong handle on what the customers do today and what they plan to do in the future and how they make their buying solutions.
The Director, Solutions Marketing will collaborate closely with the various functions of marketing, portfolio management, sales enablement to develop innovative GTM programs that drive interest and demand.
This role will also require the ability to lead and develop a new function to enable a structure that drives high impact business results with focus and strong execution.
It will be very important to ensure we are representing our solution value propositions in a way that resonates and clearly articulates the needs of the buyer. This role will also need to develop and track performance metrics and develop and inform approaches to maximize impact.
This role will also work very closely with portfolio teams and related sales channels to inform marketing approaches and execution.
It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
ResponsibilitiesEssential Functions
Leads specific solution areas and the solution marketing team
Acts as the expert on our buyers, who are they, how they buy and their key buying criteria
Understands the competitive landscape—be an expert on our competition and how they are positioned
Collaborates with marketing functions, practice and portfolio management and enablement to develop product positioning and messaging that resonate with our target buyer personas and associated strategies that will differentiate and integrate efforts through the eyes of the customer
Leads on developing best practices for our primary customer segments and the buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make, then drives changes to our sales and marketing processes based on what is learned to enable a strong persona based foundation to inform marketing strategies and associated marketing campaign engagement
Develops marketing plans for ConvergeOne solutions to include key marketing strategies, massaging, positioning, marketing content and campaigns, resource plans and associated budgets
Assesses from a holistically view of the effectiveness of the marketing programs that support ConvergeOne solutions on an ongoing basis, and report back to the business stakeholders with recommendations
Plans the launches of solutions/sales plays and supporting releases of existing products and manages the cross-functional implementation of the plan
Leads and acts as the primary thought leader for the products externally, including speaking engagements and written works
Develops strategies to support the sales channels in direct coordination with sales enablement; active role in content to train them on the business opportunities that ConvergeOne can solve for our buyers and users; develop internal tools and external collateral
QualificationsRequired Qualifications
10+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Bachelor’s degree in business or marketing
Proficient in productivity applications such as Microsoft Office 365
Comfortable using collaboration and CRM tools
Familiar with marketing automation tools such as HubSpot and sales enablement platforms
Exceptional marketing ROI skills, able to prove what is –or isn’t—working and report on direct business impact to sr. executives
Must be a strong public speaker, comfortable in front of large, senior groups, and a very strong writer
Excellent people and management skills to manage and collaborate with cross-functional teams, colleagues, and third parties
Desired/Preferred Qualifications
MBA preferred
Additional InformationC1 BENEFITS * 401(k) Plan (35% match per dollar up to 10%)* Medical Coverage (3 plan options, no network - all providers are covered, includes comprehensive member advocacy; & Kaiser CA plan option)* HSA + Employer Contribution* In-vitro Fertility (treatment coverage)* Dental* Vision* FSA Plans* Pre-tax Commuter Plans* Employer-paid Life Insurance* Employer-paid Short + Long Term Disability* Paid Parental Leave (4 weeks at 100%)* Employee Assistance Plan* Voluntary Life Insurance* Legal/ID Theft Plans* TeleHealth Options * Omada Health (healthy living solution)* Travel Assistance* Business Travel Accident Coverage* Employer-paid Pet Telehealth * Accident Insurance* Critical Illness Insurance* Hospital Indemnity Insurance* Health Advocate* Volunteer Time Off Work Environment Ability to handle multiple priorities and demands in a fast-paced environment. This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. Physical Environment Physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job. Other Duties/Changes This job description is not designed to cover or contain a comprehensive listing of all duties, responsibilities or activities that are required of a team member for this job. Duties, responsibilities and activities may change at any time with or without notice. At any point in time, the essential functions and primary duties associated with this position will be the principal, major or most important duties, responsibilities and activities that the employee is expected to perform as determined and directed by C1. EEO Statement C1 provides equal employment opportunities (EEO) to all team members and applicants for employment opportunities. All qualified applicants will receive consideration for employment, and all team members will be treated with respect to their employment, without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status. For further details please view the Equal Employment Opportunity Posters provided by OFCCP. http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm
Pay Range
$150,000 - $190,000
Base pay ranges are estimated. Actual base pay will be based on education, experience, location, certifications, skill set, and any other relevant factors. Incentive/variable pay opportunities are in addition to base pay.
Notice of E-Verify Participation https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
Right to Work https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf
C1 is the foremost, single-source provider of advanced communications and data technology for business. That means if it's digital, we connect our customers to it -- from phone systems and hardware to computer networks, application development, managed solutions and more. And we're 100% passionate with designing, implementing, managing and supporting our customers' every need from end to end, so that they can focus on what they do best.
So, when it comes to joining a team of IT and communications technology pros who are empowered to do what they do best, your best choice -- your #1 choice -- is C1.
OverviewSummary
The Director, Solutions Marketing creates the marketing strategy and plans aligned with solution areas to drive business results. This position will play an integral role in organizing product launches, development of sales plays, demand campaigns, content development, as well as leading and managing of a team of solution marketing managers.
The Director, Solutions Marketing will know our competitors, have a strong product and solutions marketing background with an eye on quality content creation with a customer first mindset.
They will need to understand customer needs combined with our solutions and be able to have a very strong handle on what the customers do today and what they plan to do in the future and how they make their buying solutions.
The Director, Solutions Marketing will collaborate closely with the various functions of marketing, portfolio management, sales enablement to develop innovative GTM programs that drive interest and demand.
This role will also require the ability to lead and develop a new function to enable a structure that drives high impact business results with focus and strong execution.
It will be very important to ensure we are representing our solution value propositions in a way that resonates and clearly articulates the needs of the buyer. This role will also need to develop and track performance metrics and develop and inform approaches to maximize impact.
This role will also work very closely with portfolio teams and related sales channels to inform marketing approaches and execution.
It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
ResponsibilitiesEssential Functions
Leads specific solution areas and the solution marketing team
Acts as the expert on our buyers, who are they, how they buy and their key buying criteria
Understands the competitive landscape—be an expert on our competition and how they are positioned
Collaborates with marketing functions, practice and portfolio management and enablement to develop product positioning and messaging that resonate with our target buyer personas and associated strategies that will differentiate and integrate efforts through the eyes of the customer
Leads on developing best practices for our primary customer segments and the buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make, then drives changes to our sales and marketing processes based on what is learned to enable a strong persona based foundation to inform marketing strategies and associated marketing campaign engagement
Develops marketing plans for ConvergeOne solutions to include key marketing strategies, massaging, positioning, marketing content and campaigns, resource plans and associated budgets
Assesses from a holistically view of the effectiveness of the marketing programs that support ConvergeOne solutions on an ongoing basis, and report back to the business stakeholders with recommendations
Plans the launches of solutions/sales plays and supporting releases of existing products and manages the cross-functional implementation of the plan
Leads and acts as the primary thought leader for the products externally, including speaking engagements and written works
Develops strategies to support the sales channels in direct coordination with sales enablement; active role in content to train them on the business opportunities that ConvergeOne can solve for our buyers and users; develop internal tools and external collateral
QualificationsRequired Qualifications
10+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Bachelor’s degree in business or marketing
Proficient in productivity applications such as Microsoft Office 365
Comfortable using collaboration and CRM tools
Familiar with marketing automation tools such as HubSpot and sales enablement platforms
Exceptional marketing ROI skills, able to prove what is –or isn’t—working and report on direct business impact to sr. executives
Must be a strong public speaker, comfortable in front of large, senior groups, and a very strong writer
Excellent people and management skills to manage and collaborate with cross-functional teams, colleagues, and third parties
Desired/Preferred Qualifications
MBA preferred
Additional InformationC1 BENEFITS * 401(k) Plan (35% match per dollar up to 10%)* Medical Coverage (3 plan options, no network - all providers are covered, includes comprehensive member advocacy; & Kaiser CA plan option)* HSA + Employer Contribution* In-vitro Fertility (treatment coverage)* Dental* Vision* FSA Plans* Pre-tax Commuter Plans* Employer-paid Life Insurance* Employer-paid Short + Long Term Disability* Paid Parental Leave (4 weeks at 100%)* Employee Assistance Plan* Voluntary Life Insurance* Legal/ID Theft Plans* TeleHealth Options * Omada Health (healthy living solution)* Travel Assistance* Business Travel Accident Coverage* Employer-paid Pet Telehealth * Accident Insurance* Critical Illness Insurance* Hospital Indemnity Insurance* Health Advocate* Volunteer Time Off Work Environment Ability to handle multiple priorities and demands in a fast-paced environment. This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. Physical Environment Physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job. Other Duties/Changes This job description is not designed to cover or contain a comprehensive listing of all duties, responsibilities or activities that are required of a team member for this job. Duties, responsibilities and activities may change at any time with or without notice. At any point in time, the essential functions and primary duties associated with this position will be the principal, major or most important duties, responsibilities and activities that the employee is expected to perform as determined and directed by C1. EEO Statement C1 provides equal employment opportunities (EEO) to all team members and applicants for employment opportunities. All qualified applicants will receive consideration for employment, and all team members will be treated with respect to their employment, without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status. For further details please view the Equal Employment Opportunity Posters provided by OFCCP. http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm
Pay Range
$150,000 - $190,000
Base pay ranges are estimated. Actual base pay will be based on education, experience, location, certifications, skill set, and any other relevant factors. Incentive/variable pay opportunities are in addition to base pay.
Notice of E-Verify Participation https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
Right to Work https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf