Synectics
Associate Manager, Omnichannel Retail Marketing
Synectics, Universal City, California, United States, 91608
Responsibilities
The Associate Manager OmniChannel Retail Marketing focuses on Marketing and Development activity to support the marketing of Consumer Products from Universal Pictures theatrical releases and Television programs that maximizes sell-in and sell-through at retail.Develops retail strategies in partnership with retailers by defining the right media mix to amplify campaign messages while driving sales.The focus of the position is to deliver significant retail marketing, media value and promotional activity incorporating all business units (consumer products, promotions, home entertainment, and TV properties) to support CP sales Online and in-store at key accounts.This role will work closely with Consumer Products to help deliver revenue through marketing and placement of products online and in-store at key accounts.Retail responsibilities: may vary and can include Specialty Fashion, Target, department stores working across multiple Universal brandsDevelop and activate omni-channel campaigns (digital, social, in-store, influencers, etc.) that drive consumer demand and meaningful ROI/product sales.Manage campaign development and activation process with external partners including retailers, agencies, licensees, and internal teams like franchise and creativeManage contributions to various initiatives such as executive retail meetings, pitch decks, postmortems, asset development, and PR support requests.Responsible for asset sharing to external licensees/partners, contract and billing support where needed, gathering product needs, and liaison between internal stakeholders to gather presentation materials.Upkeeping of budget trackers and marketing calendarsConduct ongoing market trend analysis (internal and external) influencing marketing planning.Requirements
3+ years of retail, marketing, promotions or packaged goods experience with significant experience creating large scale programsDeep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods, home entertainment, and consumer productsStrong pitching and negotiating skills with the demonstrated ability to close large dealsMust have excellent communication and interpersonal skillsAbility to collaborate and communicate effectively and consistently with supervisor, UP&E colleagues and cross-divisional stakeholdersCreative thinkerExisting retail mindset and understanding of licensing/retail executionPassionate about entertainmentWell versed in digital, ecomm/social commerceExcellent collaborator, team playerPersonable and outgoing personalityProactive and resourceful3+ years of experience in retail or consumer company within marketing - Marketing agency or Media/ Entertainment marketing EX: Disney, Warner Bros, Paramount, Target, Khol's, Hot Topic, Spin MasterExperience with Keynote, Microsoft, Apex, Creative Assist software, Media boxAble to hit the ground running, someone with strong experience and able to pick up projects
The Associate Manager OmniChannel Retail Marketing focuses on Marketing and Development activity to support the marketing of Consumer Products from Universal Pictures theatrical releases and Television programs that maximizes sell-in and sell-through at retail.Develops retail strategies in partnership with retailers by defining the right media mix to amplify campaign messages while driving sales.The focus of the position is to deliver significant retail marketing, media value and promotional activity incorporating all business units (consumer products, promotions, home entertainment, and TV properties) to support CP sales Online and in-store at key accounts.This role will work closely with Consumer Products to help deliver revenue through marketing and placement of products online and in-store at key accounts.Retail responsibilities: may vary and can include Specialty Fashion, Target, department stores working across multiple Universal brandsDevelop and activate omni-channel campaigns (digital, social, in-store, influencers, etc.) that drive consumer demand and meaningful ROI/product sales.Manage campaign development and activation process with external partners including retailers, agencies, licensees, and internal teams like franchise and creativeManage contributions to various initiatives such as executive retail meetings, pitch decks, postmortems, asset development, and PR support requests.Responsible for asset sharing to external licensees/partners, contract and billing support where needed, gathering product needs, and liaison between internal stakeholders to gather presentation materials.Upkeeping of budget trackers and marketing calendarsConduct ongoing market trend analysis (internal and external) influencing marketing planning.Requirements
3+ years of retail, marketing, promotions or packaged goods experience with significant experience creating large scale programsDeep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods, home entertainment, and consumer productsStrong pitching and negotiating skills with the demonstrated ability to close large dealsMust have excellent communication and interpersonal skillsAbility to collaborate and communicate effectively and consistently with supervisor, UP&E colleagues and cross-divisional stakeholdersCreative thinkerExisting retail mindset and understanding of licensing/retail executionPassionate about entertainmentWell versed in digital, ecomm/social commerceExcellent collaborator, team playerPersonable and outgoing personalityProactive and resourceful3+ years of experience in retail or consumer company within marketing - Marketing agency or Media/ Entertainment marketing EX: Disney, Warner Bros, Paramount, Target, Khol's, Hot Topic, Spin MasterExperience with Keynote, Microsoft, Apex, Creative Assist software, Media boxAble to hit the ground running, someone with strong experience and able to pick up projects