RSG Group
Digital Experience Marketing Manager
RSG Group, Dallas, Texas, United States, 75215
Job Description
The
Digital Experience Marketing Manager
will help ideate, develop, and implement programs to enhance the user experience of Gold’s Gym’s digital ecosystem including web and mobile applications. This position works closely with internal and external teams to ensure the experience meets needs and expectations of key stakeholders, partnering with management on execution, driving collaboration with IT and Business Intelligence, Data and Analytics to continuously improve our marketing effectiveness through digital ecosystem initiatives. Strong experience and understanding in UX/UI Development and technologies and associated software, as well as backend development on both the website and app is a must. As a global fitness brand, this role is vital for maintaining our iconic presence in the digital space across all owned channels.
Key Responsibilities:
Collaboration Communication - Lead in collaborative cross-functional teams such as IT, brand teams, agency partners, operations, field marketing teams to constantly improve and grow owned digital marketing channels. Constantly communicate and manage stakeholder expectations, clearing roadblocks, building team focus and drive towards results.Digital Ecosystem Maintenance - Manage website upgrades, digital communication channels, and enhance the user experience to improve conversion ratios of all digital traffic, including organic and paid. Troubleshoot website and mobile application issues for members. Own the deployment of all new and existing content.User Experience - Assess current UX/UI across all digital assets, internally and externally. Identify opportunities, test, validate, and quantify the impact to the Gold’s Gym. Work within the current marketing tech stack while simultaneously scaling and adapting to new technological evolution. Apply best practices and learnings to UX/UI suggestions.Project Management - Create, articulate and present strategies, implementation plans, tactical progress, results and data analyses/learnings to Gold’s Gym stakeholders. Ability to manage project from start to finish and articulate progress through visual representations.Reporting - Partner closely with internal analytics team and agency partners to track and report on growth of owned channels. Work with defined KPI’s to insurance website performance is optimized to business goals.Be a Leader - act as an expert in the digital experience field. Trust your UX/UI knowledge and lean on analytics.Preferred Qualifications
Must have a minimum of 3 to 5 years of Marketing experience, fitness experience is a plus.Expert in web fundamentals (HTML, CSS, JS) and working with APIs.Experience working with responsive websites and front-end web development.Proficiency in CMS management and page building in WordPress.Proficiency with HubSpot.Creative design platform knowledge, such as: Figma, Visio, Adobe XD.Must be a problem solver who is able to navigate new projects and assignments.Must be able to build relationships, genuine connections, and trust, both internally and externally.Must have a client-first mentality and commitment to excellence and continuous improvement.Must be proactive and possess strong organization and prioritization skills. High attention to detail and ability to manage multiple projects and priorities is a must.Must demonstrate excellent communication skills and be able to communicate clearly in all various modes (verbal, written, text, etc.). Must have well-developed interpersonal skills and a positive attitude.Must have exceptional time-management skills and be able to execute tasks and responsibilities in an ever-changing environment.Must be flexible and reliable team player internally and externally.Must be able to think creatively and innovatively.
The
Digital Experience Marketing Manager
will help ideate, develop, and implement programs to enhance the user experience of Gold’s Gym’s digital ecosystem including web and mobile applications. This position works closely with internal and external teams to ensure the experience meets needs and expectations of key stakeholders, partnering with management on execution, driving collaboration with IT and Business Intelligence, Data and Analytics to continuously improve our marketing effectiveness through digital ecosystem initiatives. Strong experience and understanding in UX/UI Development and technologies and associated software, as well as backend development on both the website and app is a must. As a global fitness brand, this role is vital for maintaining our iconic presence in the digital space across all owned channels.
Key Responsibilities:
Collaboration Communication - Lead in collaborative cross-functional teams such as IT, brand teams, agency partners, operations, field marketing teams to constantly improve and grow owned digital marketing channels. Constantly communicate and manage stakeholder expectations, clearing roadblocks, building team focus and drive towards results.Digital Ecosystem Maintenance - Manage website upgrades, digital communication channels, and enhance the user experience to improve conversion ratios of all digital traffic, including organic and paid. Troubleshoot website and mobile application issues for members. Own the deployment of all new and existing content.User Experience - Assess current UX/UI across all digital assets, internally and externally. Identify opportunities, test, validate, and quantify the impact to the Gold’s Gym. Work within the current marketing tech stack while simultaneously scaling and adapting to new technological evolution. Apply best practices and learnings to UX/UI suggestions.Project Management - Create, articulate and present strategies, implementation plans, tactical progress, results and data analyses/learnings to Gold’s Gym stakeholders. Ability to manage project from start to finish and articulate progress through visual representations.Reporting - Partner closely with internal analytics team and agency partners to track and report on growth of owned channels. Work with defined KPI’s to insurance website performance is optimized to business goals.Be a Leader - act as an expert in the digital experience field. Trust your UX/UI knowledge and lean on analytics.Preferred Qualifications
Must have a minimum of 3 to 5 years of Marketing experience, fitness experience is a plus.Expert in web fundamentals (HTML, CSS, JS) and working with APIs.Experience working with responsive websites and front-end web development.Proficiency in CMS management and page building in WordPress.Proficiency with HubSpot.Creative design platform knowledge, such as: Figma, Visio, Adobe XD.Must be a problem solver who is able to navigate new projects and assignments.Must be able to build relationships, genuine connections, and trust, both internally and externally.Must have a client-first mentality and commitment to excellence and continuous improvement.Must be proactive and possess strong organization and prioritization skills. High attention to detail and ability to manage multiple projects and priorities is a must.Must demonstrate excellent communication skills and be able to communicate clearly in all various modes (verbal, written, text, etc.). Must have well-developed interpersonal skills and a positive attitude.Must have exceptional time-management skills and be able to execute tasks and responsibilities in an ever-changing environment.Must be flexible and reliable team player internally and externally.Must be able to think creatively and innovatively.