Walker & Dunlop
VP, Marketing Strategy & Planning
Walker & Dunlop, Bethesda, Maryland, us, 20811
Department:Marketing
We are Walker & Dunlop. We are one of the largest providers of capital to the commercial real estate industry, enabling real estate owners and operators to bring their visions of communities - where people live, work, shop, and play - to life. We are committed to creating meaningful social, environmental, and economic change in our communities. We believe seeking diverse talent and promoting the inclusion of all perspectives are more than moral imperatives - they are critical to our success and ability to innovate and grow.
Department Overview
Our Marketing department focuses on building and promoting the W&D brand to ensure that everyone understands the benefits of W&D. Our specialized marketing experts collaborate to provide excellent service internally and externally. Our specialties include Brand & Content, Creative, Marketing Strategy & Planning, Digital (Web, Email and Advertising), PR/Social Media, Events, and Operations and Analytics.
The Impact You Will Have
This is an exciting opportunity to help drive growth for one of FORTUNE Magazine's 20 fastest growing public companies and a Great Place to Work®. In this role, you will collaborate with the CMO to develop and oversee the Marketing Strategy & Planning discipline. You will manage a team of 2-3 VPs of Marketing Strategy & Planning who have 2-4 business line responsibilities. In addition, you will act as the VP, Marketing Strategy and Planning for three of our high-priority growth businesses Capital Markets, Zelman & Associates Research and Investment Banking and W&D Investment Sales (WDIS.) You will collaborate with the sales and marketing leadership to plan, execute, and measure marketing campaigns for these business lines.
Primary Responsibilities
Develop the Marketing Strategy & Planning discipline.Manage a team of 2-4 VPs of Marketing Strategy & Planning.intelligence-be the expert on the buyers for our products, who are they, how they buy and their key buying criteria.Monitor and understand the competitive landscape-be an expert on our competition and its positioning.Collaborate with marketing communications and group heads to develop product positioning and messaging that resonates with our target buyer personas.Understand and document our clients' buying processes, including where they get information, and the who, what, when and why behind the decisions they make. Then implement changes to our sales and marketing processes based on what you learn.Develop integrated marketing plans for products you support in conjunction with the marketing, group heads, and sales teams, including:Pro-forma pipeline goals to meet revenue commitmentsChannels and tactics to build awareness, drive demand, and help close dealsPropose budgets to support the retention of existing customers and the acquisition of new customers.Plan the launches of new offerings and solutionsManage the cross-functional implementation of marketing plans with all marketing and communications disciplines: PR, external communications, events, social media, digital marketing (including email and web), creative teams and marketing operations and analytics.Track and report campaign results to business stakeholders and executives. Assess the effectiveness on an ongoing basis, and report back to the businesses on required changes.Coordinate thought leadership for products externally, including speaking engagements and written works.Understand and support our sales channels; develop internal tools and external collateral and advise how and when to use it.Perform other duties as assigned.Attendance is generally 8:30 am - 5:30 pm EST Monday through Friday with the ability to work up to 2 of those days remotely
Education and Experience
Bachelor's degree in business or marketing or equivalent7+ years of marketing experience, preferably within financial servicesKnowledge, Skills and Abilities
Excellent leadership and management skills.B2B marketing acumen, including product marketing, digital marketing, account-based marketing.Curiosity, strong drive, and willingness to learn our business.Strong presentation, facilitation, and verbal communication skills.Excellent writing skills, with the knack of translating complex topics into compelling content for clients.Roll-up-your-sleeves attitude - willingness to pitch in and collaborate to help drive a project forward.Ability to build consensus and lead through influence.Exceptional ROI-tracking skills, able to prove what is or isn't working.Knowledge of Salesforce, Pardot, DemandBase, a plus.Ability to show ownership of your work, take on challenges and acknowledge growth opportunities, and demonstrate patience when learning new processesCourtesy, respect, and thoughtfulness in teaming with colleagues and other stakeholders
This position has an estimated base salary of $150,000 - $175,000 plus discretionary bonus. An employment offer is based on the applicant's relevant work experience, applicable knowledge, skills, abilities, internal equity, and alignment with market data.
#LI-NA1
#LI-Hybrid
What We Offer
The opportunity to join one of Fortune Magazine's Great Places to Work winners from 2015-2023Comprehensive benefit options* that have earned Walker & Dunlop the silver level of the 2022 Cigna Healthy Workforce Designation™, some of which include:- Up to 83% subsidized medical payroll deductions- Competitive dental and vision benefits- 401(k) + match- Pre-tax transit and commuting benefits- A robust health and wellness program - earn cash rewards and gain access to resources thatpromote health, engagement, and balance- Paid maternity and parental leave, as well as other family paid leave programs- Company-paid life, short and long-term disability insurance- Health Savings Account and Healthcare and Dependent Care Flexible SpendingCommitment to diversity, equity, and inclusion, with employee resource groups organizing activities and providing a space for open communicationCareer development opportunitiesEmpowerment and encouragement to give back - volunteer hours and donation matching
*Eligibility may vary based on average number of hours worked
EEO Statement
We are committed to equity in all steps of the recruitment and employment experience. We believe in equal access to opportunities in our workplace. We do not tolerate discrimination, including harassment, based on any characteristic protected by applicable law, such as race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, and genetic information. We strive to be a safe place to ask questions, build professional relationships, and develop careers.
SPAMPlease be wary of recruitment scams. An indication of a scam might be a request for sensitive or bank information at the time of application or emails coming from a non walkerdunlop.com email address. Please call us at 301.215.5500, if you have any concerns about information requested during or after the application process.
Fair Chance Hiring
Background checks, including any questions related to infractions, arrests, or conviction records, will not be conducted until after a conditional offer of employment has been accepted. We will consider for employment qualified applicants regardless of arrest and conviction records, in accordance with federal, state, and local laws.
We are Walker & Dunlop. We are one of the largest providers of capital to the commercial real estate industry, enabling real estate owners and operators to bring their visions of communities - where people live, work, shop, and play - to life. We are committed to creating meaningful social, environmental, and economic change in our communities. We believe seeking diverse talent and promoting the inclusion of all perspectives are more than moral imperatives - they are critical to our success and ability to innovate and grow.
Department Overview
Our Marketing department focuses on building and promoting the W&D brand to ensure that everyone understands the benefits of W&D. Our specialized marketing experts collaborate to provide excellent service internally and externally. Our specialties include Brand & Content, Creative, Marketing Strategy & Planning, Digital (Web, Email and Advertising), PR/Social Media, Events, and Operations and Analytics.
The Impact You Will Have
This is an exciting opportunity to help drive growth for one of FORTUNE Magazine's 20 fastest growing public companies and a Great Place to Work®. In this role, you will collaborate with the CMO to develop and oversee the Marketing Strategy & Planning discipline. You will manage a team of 2-3 VPs of Marketing Strategy & Planning who have 2-4 business line responsibilities. In addition, you will act as the VP, Marketing Strategy and Planning for three of our high-priority growth businesses Capital Markets, Zelman & Associates Research and Investment Banking and W&D Investment Sales (WDIS.) You will collaborate with the sales and marketing leadership to plan, execute, and measure marketing campaigns for these business lines.
Primary Responsibilities
Develop the Marketing Strategy & Planning discipline.Manage a team of 2-4 VPs of Marketing Strategy & Planning.intelligence-be the expert on the buyers for our products, who are they, how they buy and their key buying criteria.Monitor and understand the competitive landscape-be an expert on our competition and its positioning.Collaborate with marketing communications and group heads to develop product positioning and messaging that resonates with our target buyer personas.Understand and document our clients' buying processes, including where they get information, and the who, what, when and why behind the decisions they make. Then implement changes to our sales and marketing processes based on what you learn.Develop integrated marketing plans for products you support in conjunction with the marketing, group heads, and sales teams, including:Pro-forma pipeline goals to meet revenue commitmentsChannels and tactics to build awareness, drive demand, and help close dealsPropose budgets to support the retention of existing customers and the acquisition of new customers.Plan the launches of new offerings and solutionsManage the cross-functional implementation of marketing plans with all marketing and communications disciplines: PR, external communications, events, social media, digital marketing (including email and web), creative teams and marketing operations and analytics.Track and report campaign results to business stakeholders and executives. Assess the effectiveness on an ongoing basis, and report back to the businesses on required changes.Coordinate thought leadership for products externally, including speaking engagements and written works.Understand and support our sales channels; develop internal tools and external collateral and advise how and when to use it.Perform other duties as assigned.Attendance is generally 8:30 am - 5:30 pm EST Monday through Friday with the ability to work up to 2 of those days remotely
Education and Experience
Bachelor's degree in business or marketing or equivalent7+ years of marketing experience, preferably within financial servicesKnowledge, Skills and Abilities
Excellent leadership and management skills.B2B marketing acumen, including product marketing, digital marketing, account-based marketing.Curiosity, strong drive, and willingness to learn our business.Strong presentation, facilitation, and verbal communication skills.Excellent writing skills, with the knack of translating complex topics into compelling content for clients.Roll-up-your-sleeves attitude - willingness to pitch in and collaborate to help drive a project forward.Ability to build consensus and lead through influence.Exceptional ROI-tracking skills, able to prove what is or isn't working.Knowledge of Salesforce, Pardot, DemandBase, a plus.Ability to show ownership of your work, take on challenges and acknowledge growth opportunities, and demonstrate patience when learning new processesCourtesy, respect, and thoughtfulness in teaming with colleagues and other stakeholders
This position has an estimated base salary of $150,000 - $175,000 plus discretionary bonus. An employment offer is based on the applicant's relevant work experience, applicable knowledge, skills, abilities, internal equity, and alignment with market data.
#LI-NA1
#LI-Hybrid
What We Offer
The opportunity to join one of Fortune Magazine's Great Places to Work winners from 2015-2023Comprehensive benefit options* that have earned Walker & Dunlop the silver level of the 2022 Cigna Healthy Workforce Designation™, some of which include:- Up to 83% subsidized medical payroll deductions- Competitive dental and vision benefits- 401(k) + match- Pre-tax transit and commuting benefits- A robust health and wellness program - earn cash rewards and gain access to resources thatpromote health, engagement, and balance- Paid maternity and parental leave, as well as other family paid leave programs- Company-paid life, short and long-term disability insurance- Health Savings Account and Healthcare and Dependent Care Flexible SpendingCommitment to diversity, equity, and inclusion, with employee resource groups organizing activities and providing a space for open communicationCareer development opportunitiesEmpowerment and encouragement to give back - volunteer hours and donation matching
*Eligibility may vary based on average number of hours worked
EEO Statement
We are committed to equity in all steps of the recruitment and employment experience. We believe in equal access to opportunities in our workplace. We do not tolerate discrimination, including harassment, based on any characteristic protected by applicable law, such as race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, and genetic information. We strive to be a safe place to ask questions, build professional relationships, and develop careers.
SPAMPlease be wary of recruitment scams. An indication of a scam might be a request for sensitive or bank information at the time of application or emails coming from a non walkerdunlop.com email address. Please call us at 301.215.5500, if you have any concerns about information requested during or after the application process.
Fair Chance Hiring
Background checks, including any questions related to infractions, arrests, or conviction records, will not be conducted until after a conditional offer of employment has been accepted. We will consider for employment qualified applicants regardless of arrest and conviction records, in accordance with federal, state, and local laws.