Entertainment Benefits Group
Marketing Manager
Entertainment Benefits Group, New York, New York, us, 10261
Company Description
EBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance.
EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups.
EBG owns and operates one of the largest and most comprehensive employee savings programs in the country - serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace.
EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Austin and Las Vegas. We offer a hybrid work environment with a balance of collaboration and flexibility.
Job Description
EBG is looking for an experienced Marketing Manager to develop and manage marketing programs across channels and platforms, support business objectives, and advance brand building. The role will work closely with the VP of Consumer Marketing in leading, developing, implementing and executing strategic marketing plans for an entire organization in order to attract potential customers and retain existing ones.
Duties and ResponsibilitiesLead, develop and implement a fully integrated marketing strategy and lead the end-to-end development across marketing functions (including creative, messaging, merchandising, email, paid media, measurement, and reporting) to support specific partners and marketing objectives that is aligned with Company's goals.Serve as the marketing relationship manager for EBG's top Travel & Entertainment partners and products, including Broadway, Live Nation, Cirque Du Soleil, Concerts and Sporting Events to name a fewDevelop the strategic marketing plans for the T&E partners, along with updates and reporting on new developments with these partnersMeasure and report performance of marketing campaigns and sales to gain insight and assess against goals.Use KPIs from site and email along with sales data to plan out marketing initiatives for strategic partners and keep abreast of performance metrics to make on-demand decisions.Partner with the VP of Consumer Marketing with all aspects related to their responsibilities on integrated marketing, merchandising, CRM, paid media, reporting, and insights.Ability to lead and manage a team of Marketing Coordinators to assist in daily tasksProvide and present feedback and insight on the performance of marketing campaigns to external partners, tracking all elements of performance and working across teams to optimize.Work closely with partner managers to build out quarterly marketing plans for specific partnerships.Conducts research and analysis, translating campaign performance into reports and communication to senior management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, and campaign recap decks.Partner with creative and content teams to create engaging and compelling creative materials to be used across different marketing channels.Partner and collaborate with email team to strategize, build and implement emails based on partner needs and segmentation strategies.Build strategic relationships with partners, key industry players, agencies and vendors.Coordinates approvals through marketing and external partners.Responsible for understanding external partner brands, such as brand logo, brand guidelines, experiences, and activations.#LI-Hybrid
Qualifications
Bachelor's degree in marketing or business or similar discipline5+ years of experience in digital marketingExperience in Entertainment, Travel or Hospitality Industry. Preferred industry experience in Live Entertainment such as theme parks, Broadway, shows or concerts.Digital Marketing in an agency or large-scale e-commerce company a plusKnowledge and experience in the following software/tools:Adobe Creative CloudGoogle AnalyticsExcellent communication skillsAbility to think creatively and innovativelyMust have attention to detail and possess critical thinking and quantitative skillsExperience building complex digital marketing programs, presenting, and reporting on the resultsFamiliarity with the latest trends, technologies and methodologies in graphic design, web and digital design, production, etc.Strong project management skillsStrong problem-solving ability, including metrics-driven thinkingAbility to travel as necessaryExperience with online marketing, including social media, and content marketingAbility to quickly adapt to changeCompensation: $65k - $95k per year
Salary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.
Additional Information
Entertainment Benefits Group offers outstanding employee benefits including:
Medical, Dental & Vision401k MatchShort Term Disability, Long Term Disability (Company Paid)Company Paid Basic Life and AD&DAdditional Voluntary BenefitsFlexible Work Arrangements3 Weeks of PTO + 5 Personal DaysPaid Holiday Break from Christmas to New YearPaid HolidaysFitness Centers (location dependent)Annual Day of GivingShare in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
All your information will be kept confidential according to EEO guidelines.
The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be consider an all-inclusive listing of work requirements.
EBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance.
EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups.
EBG owns and operates one of the largest and most comprehensive employee savings programs in the country - serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace.
EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Austin and Las Vegas. We offer a hybrid work environment with a balance of collaboration and flexibility.
Job Description
EBG is looking for an experienced Marketing Manager to develop and manage marketing programs across channels and platforms, support business objectives, and advance brand building. The role will work closely with the VP of Consumer Marketing in leading, developing, implementing and executing strategic marketing plans for an entire organization in order to attract potential customers and retain existing ones.
Duties and ResponsibilitiesLead, develop and implement a fully integrated marketing strategy and lead the end-to-end development across marketing functions (including creative, messaging, merchandising, email, paid media, measurement, and reporting) to support specific partners and marketing objectives that is aligned with Company's goals.Serve as the marketing relationship manager for EBG's top Travel & Entertainment partners and products, including Broadway, Live Nation, Cirque Du Soleil, Concerts and Sporting Events to name a fewDevelop the strategic marketing plans for the T&E partners, along with updates and reporting on new developments with these partnersMeasure and report performance of marketing campaigns and sales to gain insight and assess against goals.Use KPIs from site and email along with sales data to plan out marketing initiatives for strategic partners and keep abreast of performance metrics to make on-demand decisions.Partner with the VP of Consumer Marketing with all aspects related to their responsibilities on integrated marketing, merchandising, CRM, paid media, reporting, and insights.Ability to lead and manage a team of Marketing Coordinators to assist in daily tasksProvide and present feedback and insight on the performance of marketing campaigns to external partners, tracking all elements of performance and working across teams to optimize.Work closely with partner managers to build out quarterly marketing plans for specific partnerships.Conducts research and analysis, translating campaign performance into reports and communication to senior management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, and campaign recap decks.Partner with creative and content teams to create engaging and compelling creative materials to be used across different marketing channels.Partner and collaborate with email team to strategize, build and implement emails based on partner needs and segmentation strategies.Build strategic relationships with partners, key industry players, agencies and vendors.Coordinates approvals through marketing and external partners.Responsible for understanding external partner brands, such as brand logo, brand guidelines, experiences, and activations.#LI-Hybrid
Qualifications
Bachelor's degree in marketing or business or similar discipline5+ years of experience in digital marketingExperience in Entertainment, Travel or Hospitality Industry. Preferred industry experience in Live Entertainment such as theme parks, Broadway, shows or concerts.Digital Marketing in an agency or large-scale e-commerce company a plusKnowledge and experience in the following software/tools:Adobe Creative CloudGoogle AnalyticsExcellent communication skillsAbility to think creatively and innovativelyMust have attention to detail and possess critical thinking and quantitative skillsExperience building complex digital marketing programs, presenting, and reporting on the resultsFamiliarity with the latest trends, technologies and methodologies in graphic design, web and digital design, production, etc.Strong project management skillsStrong problem-solving ability, including metrics-driven thinkingAbility to travel as necessaryExperience with online marketing, including social media, and content marketingAbility to quickly adapt to changeCompensation: $65k - $95k per year
Salary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.
Additional Information
Entertainment Benefits Group offers outstanding employee benefits including:
Medical, Dental & Vision401k MatchShort Term Disability, Long Term Disability (Company Paid)Company Paid Basic Life and AD&DAdditional Voluntary BenefitsFlexible Work Arrangements3 Weeks of PTO + 5 Personal DaysPaid Holiday Break from Christmas to New YearPaid HolidaysFitness Centers (location dependent)Annual Day of GivingShare in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
All your information will be kept confidential according to EEO guidelines.
The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be consider an all-inclusive listing of work requirements.