TDA_Boulder
Associate Media Director
TDA_Boulder, Boulder, Colorado, United States, 80301
TDA_Boulder is seeking an Associate Media Director - Digital to lead digital planning, buying, and analytics. This role requires a strategic leader to run the planning, execution and analysis of omnichannel digital media campaigns, manage and develop a team, and build robust client and vendor relationships.
You will be the go-to person to own full funnel digital planning and buying across all channels and platforms including CTV, OLV, Social, Display, Retail, Search and Audio, with a deep understanding of how digital channels can effectively meet and exceed client objectives. With a deep expertise in media buying platforms including programmatic and social, you will be responsible for driving best practices and innovation for our digital campaigns.
Responsibilities are broken down into the following categories: Strategic Planning and Buying; Campaign Management; Analytics and Reporting; Collaboration; Leadership
Responsibilities
Manage the day to day media operations of the team, as well as their professional development, cultivating a cohesive and supportive working environmentApply deep experience and understanding of data-led approaches and media platforms across audience targeting, planning, tracking and measurementResearch and implement new opportunities and approaches relevant to client strategiesOversee team across all steps involved in building successful campaigns from target audience development, channel evaluations to negotiations, trafficking, and reportingRecommend tools and platforms to streamline processesBuild measurement plans that track real business outcomes including sales attribution, brand lift/equity analysis, foot traffic reporting, ROAS, etc.Make data-informed decisions to iterate and improve campaign performance, as well as budgeting and spend allocationDeliver regular campaign reporting, grounded in meaningful media metrics that deliver on client KPIs along with insightful analysisPromote a culture of teamwork, positivity, and empathy within the AgencyNurture productive relationships with media companies and publishers to enable department expertise and innovationExhibit strong leadership and provide senior-level media guidance for client businessesParticipate in new business efforts and lead pitches as neededQualifications
6+ years of experience in digital media (CTV/OTT, programmatic, OLV, paid social, etc.) across planning, buying and analyticsExtensive, hands-on expertise in platforms including The Trade Desk, Google Ads, Meta Ads Manager, Google AnalyticsAdvanced proficiency in Excel including pivot tables and v-lookupsKnowledge of media research tools including: Comscore, MRI/Simmons, Kantar, PathmaticsDemonstrated ability in creative problem-solving and project managementTDA Benefits
Half-day Fridays100% coverage of health, vision and dental plans + access to Flexible Spending Accounts Plan + EAP401(k) with employer matchingFlexible PTOWork anniversary recognitionAnnual fitness reimbursementPet friendly office14er charity donations
Salary range: $90k-$125k based on experience
This is a full-time position in our Boulder, CO office. Our office is currently operating in a hybrid capacity with one in-office day per week. We are committed to finding top talent and will prioritize local candidates, but we are open to considering remote applicants for the right fit.
TDA does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.
You will be the go-to person to own full funnel digital planning and buying across all channels and platforms including CTV, OLV, Social, Display, Retail, Search and Audio, with a deep understanding of how digital channels can effectively meet and exceed client objectives. With a deep expertise in media buying platforms including programmatic and social, you will be responsible for driving best practices and innovation for our digital campaigns.
Responsibilities are broken down into the following categories: Strategic Planning and Buying; Campaign Management; Analytics and Reporting; Collaboration; Leadership
Responsibilities
Manage the day to day media operations of the team, as well as their professional development, cultivating a cohesive and supportive working environmentApply deep experience and understanding of data-led approaches and media platforms across audience targeting, planning, tracking and measurementResearch and implement new opportunities and approaches relevant to client strategiesOversee team across all steps involved in building successful campaigns from target audience development, channel evaluations to negotiations, trafficking, and reportingRecommend tools and platforms to streamline processesBuild measurement plans that track real business outcomes including sales attribution, brand lift/equity analysis, foot traffic reporting, ROAS, etc.Make data-informed decisions to iterate and improve campaign performance, as well as budgeting and spend allocationDeliver regular campaign reporting, grounded in meaningful media metrics that deliver on client KPIs along with insightful analysisPromote a culture of teamwork, positivity, and empathy within the AgencyNurture productive relationships with media companies and publishers to enable department expertise and innovationExhibit strong leadership and provide senior-level media guidance for client businessesParticipate in new business efforts and lead pitches as neededQualifications
6+ years of experience in digital media (CTV/OTT, programmatic, OLV, paid social, etc.) across planning, buying and analyticsExtensive, hands-on expertise in platforms including The Trade Desk, Google Ads, Meta Ads Manager, Google AnalyticsAdvanced proficiency in Excel including pivot tables and v-lookupsKnowledge of media research tools including: Comscore, MRI/Simmons, Kantar, PathmaticsDemonstrated ability in creative problem-solving and project managementTDA Benefits
Half-day Fridays100% coverage of health, vision and dental plans + access to Flexible Spending Accounts Plan + EAP401(k) with employer matchingFlexible PTOWork anniversary recognitionAnnual fitness reimbursementPet friendly office14er charity donations
Salary range: $90k-$125k based on experience
This is a full-time position in our Boulder, CO office. Our office is currently operating in a hybrid capacity with one in-office day per week. We are committed to finding top talent and will prioritize local candidates, but we are open to considering remote applicants for the right fit.
TDA does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.