Portillo's
Field Marketing Coordinator - Indiana & Michigan
Portillo's, Oak Brook, Illinois, United States, 60523
As a
Field Marketing Coordinator , your job is to fuel our fans' passion and excitement for Portillo's, while attracting new guests and potential team members through FUN marketing & recruiting activities. You will join a small, scrappy, enthusiastic Field Marketing team where you'll actively generate brand awareness and trial through hands-on, grassroots marketing tactics, tasting events, and community engagement. As the local market expert, you will partner with area market managers, local restaurants, and the recruiting team to build sales and promote our employment opportunities. Your duties will also include facilitating the needs of existing area partnerships to ensure we're hitting key performance indicators and seeking and vetting leads for new partnership opportunities.
You will work with our restaurants in the Indiana and Michigan Markets. Regular travel to your restaurants is required, approximately once per month for Indiana and every other month for Michigan locations. Additionally, quarterly visits to the Restaurant Support Center in Oakbrook, IL are required.
You're a different kind of marketer. You're not afraid to chase a lead or get your hands dirty with executing our marketing tactics. But more than anything else, you love Portillo's and want to help the brand grow.
CORE RESPONSIBILITIES
Enable our purpose to create lifelong memories by igniting the senses with unrivaled food and experiences:
Family: Work together to make everyone feel at home, and we step up when someone needs help
• Cross-Functional Collaboration: Work with various departments and teams to support recruiting and local restaurant sales goals. Assist restaurant managers and operations teams to ensure marketing campaigns align with store needs and customer demands.
• Guest Connection & Feedback: Engage with guests to gather feedback on service quality and satisfaction, ensuring their experiences reflect our high standards.
Greatness: We're obsessed with being the best and work hard to improve continuously. Our greatness is rooted in Quality, Service, Attitude and Cleanliness
• In-Restaurant Merchandising: Ensure all in-restaurant marketing materials are up-to-date and adequately displayed to maintain brand consistency and impact.
• Market Research: Conduct local market research to identify trends, competitor activities, and opportunities for growth and promotional initiatives.
• Budget Management & Campaign Reporting: Assist in developing and tracking local marketing budgets and report on the effectiveness of marketing campaigns to ensure a strong return on investment.
Energy: We move with urgency and passion while maintaining attention to detail
• Local Store Marketing: Plan and execute local store marketing campaigns to drive sales and community engagement.
• Event Coordination: Organize and manage on-site and off-site events, such as restaurant openings, promotional events, and community outreach programs.
Fun: We entertain our guests, we connect authentically, and we make each other smile
• Community Engagement: Actively participate in local community events to attract new guests and potential team members, fostering meaningful connections with the community.
• Partnership Development: Build and maintain relationships with local businesses, influencers, and community organizations for co-promotion opportunities.
• Social Media & Content Creation Support: Assist the Digital Marketing Manager with creating localized social media campaigns and managing engagement.
ORGANIZATION RELATIONSHIPS
This position reports to the Field Marketing Manager (North). They develop and coordinate local restaurant marketing tactics to build sales and a recruitment pipeline in the assigned territory. The position has no direct reports but may occasionally coordinate and hire subcontracted workers for special occasions and events. The Field Marketing Coordinator regularly interacts with our Guests, Partners, Operations (VP Ops, MM, GM, etc.), Marketing, HR & Recruiting, Legal, and Accounting/Finance Teams.
REQUIRED QUALIFICATIONS
Educational Level/Certifications
• College Associate's Degree or higher
o Degree or Certification in marketing, communications, business, or related field preferred
• Serve Safe Food Handlers certification preferred
Work Experience, Qualifications, Knowledge, Skills, Abilities
Strong written and verbal communication skillsProven ability to implement change in a dynamic environmentExcellent organizational skills with the ability to manage multiple prioritiesStrong ability to build consensus across diverse stakeholdersProficiency in Microsoft Office Suite (Excel, Word, PowerPoint)Ability to coach and develop effective marketing strategiesExperience delivering presentations to small and medium-sized groupsExperience with multi-unit operations (e.g., retail, hospitality, restaurant) preferredFamiliarity with multi-state employer environments preferredExperience with Asana and Salesforce is a plusThrives in a hybrid or remote working environment• Multilingual skills are a plus
Leadership Traits
• Establishes meaningful connections with regional teams, vendors, and local partners through effective communication and collaboration. Provides marketing expertise, demonstrates genuine care, and empowers field teams to execute campaigns successfully.
• Develops others by offering on-the-spot coaching and feedback. Promotes a culture of continuous learning, ensuring field operators are equipped with the skills and tools to thrive. Identifies and nurtures future leaders to support both personal development and the company's long-term goals.
• Identifies areas for improvement and embraces innovative tactics to enhance local market activations. Leads with clear, data-driven goals and adapts strategies based on market trends, customer insights, and business needs.
• Fosters a positive, engaging environment for field teams, empowering them to take ownership of their markets. Celebrates wins and motivates team members through recognition and support, creating a sense of belonging and purpose.
• Analyzes complex data from field campaigns, synthesizes insights, and makes informed decisions to drive local marketing success. Continuously seeks better approaches and optimizes processes through critical thinking and problem-solving.
• Possesses strong communication and interpersonal skills, enabling seamless collaboration with regional teams, senior leadership, and cross-functional departments. Listens actively, shares insights concisely, and values diverse viewpoints to inform strategy.
• Ensures accountability across all field marketing activities, taking responsibility for outcomes. Demonstrates a sense of urgency, meticulous attention to detail, and commitment to high performance in local market executions.
Travel Requirement
Frequent travel [local & long distance driving] is required 90%Occasional domestic travel [flying] is required 10%Overnight trips are a common occurrence and requiredWeekly visits to local restaurants and for area canvassing
Disclaimers
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all the responsibilities, duties and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.
Field Marketing Coordinator , your job is to fuel our fans' passion and excitement for Portillo's, while attracting new guests and potential team members through FUN marketing & recruiting activities. You will join a small, scrappy, enthusiastic Field Marketing team where you'll actively generate brand awareness and trial through hands-on, grassroots marketing tactics, tasting events, and community engagement. As the local market expert, you will partner with area market managers, local restaurants, and the recruiting team to build sales and promote our employment opportunities. Your duties will also include facilitating the needs of existing area partnerships to ensure we're hitting key performance indicators and seeking and vetting leads for new partnership opportunities.
You will work with our restaurants in the Indiana and Michigan Markets. Regular travel to your restaurants is required, approximately once per month for Indiana and every other month for Michigan locations. Additionally, quarterly visits to the Restaurant Support Center in Oakbrook, IL are required.
You're a different kind of marketer. You're not afraid to chase a lead or get your hands dirty with executing our marketing tactics. But more than anything else, you love Portillo's and want to help the brand grow.
CORE RESPONSIBILITIES
Enable our purpose to create lifelong memories by igniting the senses with unrivaled food and experiences:
Family: Work together to make everyone feel at home, and we step up when someone needs help
• Cross-Functional Collaboration: Work with various departments and teams to support recruiting and local restaurant sales goals. Assist restaurant managers and operations teams to ensure marketing campaigns align with store needs and customer demands.
• Guest Connection & Feedback: Engage with guests to gather feedback on service quality and satisfaction, ensuring their experiences reflect our high standards.
Greatness: We're obsessed with being the best and work hard to improve continuously. Our greatness is rooted in Quality, Service, Attitude and Cleanliness
• In-Restaurant Merchandising: Ensure all in-restaurant marketing materials are up-to-date and adequately displayed to maintain brand consistency and impact.
• Market Research: Conduct local market research to identify trends, competitor activities, and opportunities for growth and promotional initiatives.
• Budget Management & Campaign Reporting: Assist in developing and tracking local marketing budgets and report on the effectiveness of marketing campaigns to ensure a strong return on investment.
Energy: We move with urgency and passion while maintaining attention to detail
• Local Store Marketing: Plan and execute local store marketing campaigns to drive sales and community engagement.
• Event Coordination: Organize and manage on-site and off-site events, such as restaurant openings, promotional events, and community outreach programs.
Fun: We entertain our guests, we connect authentically, and we make each other smile
• Community Engagement: Actively participate in local community events to attract new guests and potential team members, fostering meaningful connections with the community.
• Partnership Development: Build and maintain relationships with local businesses, influencers, and community organizations for co-promotion opportunities.
• Social Media & Content Creation Support: Assist the Digital Marketing Manager with creating localized social media campaigns and managing engagement.
ORGANIZATION RELATIONSHIPS
This position reports to the Field Marketing Manager (North). They develop and coordinate local restaurant marketing tactics to build sales and a recruitment pipeline in the assigned territory. The position has no direct reports but may occasionally coordinate and hire subcontracted workers for special occasions and events. The Field Marketing Coordinator regularly interacts with our Guests, Partners, Operations (VP Ops, MM, GM, etc.), Marketing, HR & Recruiting, Legal, and Accounting/Finance Teams.
REQUIRED QUALIFICATIONS
Educational Level/Certifications
• College Associate's Degree or higher
o Degree or Certification in marketing, communications, business, or related field preferred
• Serve Safe Food Handlers certification preferred
Work Experience, Qualifications, Knowledge, Skills, Abilities
Strong written and verbal communication skillsProven ability to implement change in a dynamic environmentExcellent organizational skills with the ability to manage multiple prioritiesStrong ability to build consensus across diverse stakeholdersProficiency in Microsoft Office Suite (Excel, Word, PowerPoint)Ability to coach and develop effective marketing strategiesExperience delivering presentations to small and medium-sized groupsExperience with multi-unit operations (e.g., retail, hospitality, restaurant) preferredFamiliarity with multi-state employer environments preferredExperience with Asana and Salesforce is a plusThrives in a hybrid or remote working environment• Multilingual skills are a plus
Leadership Traits
• Establishes meaningful connections with regional teams, vendors, and local partners through effective communication and collaboration. Provides marketing expertise, demonstrates genuine care, and empowers field teams to execute campaigns successfully.
• Develops others by offering on-the-spot coaching and feedback. Promotes a culture of continuous learning, ensuring field operators are equipped with the skills and tools to thrive. Identifies and nurtures future leaders to support both personal development and the company's long-term goals.
• Identifies areas for improvement and embraces innovative tactics to enhance local market activations. Leads with clear, data-driven goals and adapts strategies based on market trends, customer insights, and business needs.
• Fosters a positive, engaging environment for field teams, empowering them to take ownership of their markets. Celebrates wins and motivates team members through recognition and support, creating a sense of belonging and purpose.
• Analyzes complex data from field campaigns, synthesizes insights, and makes informed decisions to drive local marketing success. Continuously seeks better approaches and optimizes processes through critical thinking and problem-solving.
• Possesses strong communication and interpersonal skills, enabling seamless collaboration with regional teams, senior leadership, and cross-functional departments. Listens actively, shares insights concisely, and values diverse viewpoints to inform strategy.
• Ensures accountability across all field marketing activities, taking responsibility for outcomes. Demonstrates a sense of urgency, meticulous attention to detail, and commitment to high performance in local market executions.
Travel Requirement
Frequent travel [local & long distance driving] is required 90%Occasional domestic travel [flying] is required 10%Overnight trips are a common occurrence and requiredWeekly visits to local restaurants and for area canvassing
Disclaimers
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all the responsibilities, duties and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.