Williams Scotsman
Account Based Marketing Manager (ABM)
Williams Scotsman, Phoenix, Arizona, United States, 85003
At WillScot (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. We are the undisputed leader in providing innovative flexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.
Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We're deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot and who we are, click here. Build your future with us!
ABOUT THE JOB:
As the ABM Manager, you will lead our ABM capabilities in support of our divisions, regions, branches, and central sales teams. Your focus will be to engage and deploy targeted B2B ABM campaigns through our preferred partner Demandbase. The focus of these campaigns is to generate net new pipeline growth as well as drive cross/up-sell to existing enterprise accounts. Your efforts will directly impact our market presence and strengthen WillScot's brand within the industry.
In addition to leading and deploying outbound demand campaigns you will also be responsible for interpreting the vast amount of account insights generated by the Demandbase platform. Insights need to be reviewed, reported and distributed to key business owners with a focus on driving awareness and action around "highly engaged" accounts showing immediate buying interest.
The ABM Manager is a key part of the overall Digital Demand Generation team at WillScot. This team has direct responsibilities for ABM, Email Marketing and Paid Search. This team works closely with the broader Digital Marketing team to ensure maximum lead creation across other channels including Digital Advertising, Social, Events, and Organic Search.
KEY RESPONSIBILITIES OF THIS ROLE INCLUDE:
Strategize, execute, and optimize data-driven ABM campaigns to achieve sales goalsDevelop and deploy multi-channel ABM campaigns, including identifying the target, inform creative asset creation, ensuring operational rigor, reporting performance, and optimizing resultsApply an experimentation mindset to ABM campaigns to drive, test, learn, and optimizationPartner with our preferred ABM platform vendor DemandbaseWork closely with our creative teams (both internally and externally) to inform the design of ABM assetsWork closely with both sales and business operations to support high-performance ABM tools and integrationDocument and share ABM best practices as well as establish 1st party and 3rd party benchmarks for companies like WillScotIDEAL CANDIDATES HAVE EXPERIENCE WITH:
5+ years of related work experiencePrevious ownership of demand generation responsibilitiesUnderstanding and experience with email and paid search marketingB2B marketing focusStrong data and analytical mindset with ability to tell stories through dataProven experience collaborating with Sales teamsExperience with Demandbase platform capabilitiesCollege degree in Marketing or related fieldAbility to work in office in Phoenix, AZ
Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.
WillScot provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
WillScot embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!
Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We're deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot and who we are, click here. Build your future with us!
ABOUT THE JOB:
As the ABM Manager, you will lead our ABM capabilities in support of our divisions, regions, branches, and central sales teams. Your focus will be to engage and deploy targeted B2B ABM campaigns through our preferred partner Demandbase. The focus of these campaigns is to generate net new pipeline growth as well as drive cross/up-sell to existing enterprise accounts. Your efforts will directly impact our market presence and strengthen WillScot's brand within the industry.
In addition to leading and deploying outbound demand campaigns you will also be responsible for interpreting the vast amount of account insights generated by the Demandbase platform. Insights need to be reviewed, reported and distributed to key business owners with a focus on driving awareness and action around "highly engaged" accounts showing immediate buying interest.
The ABM Manager is a key part of the overall Digital Demand Generation team at WillScot. This team has direct responsibilities for ABM, Email Marketing and Paid Search. This team works closely with the broader Digital Marketing team to ensure maximum lead creation across other channels including Digital Advertising, Social, Events, and Organic Search.
KEY RESPONSIBILITIES OF THIS ROLE INCLUDE:
Strategize, execute, and optimize data-driven ABM campaigns to achieve sales goalsDevelop and deploy multi-channel ABM campaigns, including identifying the target, inform creative asset creation, ensuring operational rigor, reporting performance, and optimizing resultsApply an experimentation mindset to ABM campaigns to drive, test, learn, and optimizationPartner with our preferred ABM platform vendor DemandbaseWork closely with our creative teams (both internally and externally) to inform the design of ABM assetsWork closely with both sales and business operations to support high-performance ABM tools and integrationDocument and share ABM best practices as well as establish 1st party and 3rd party benchmarks for companies like WillScotIDEAL CANDIDATES HAVE EXPERIENCE WITH:
5+ years of related work experiencePrevious ownership of demand generation responsibilitiesUnderstanding and experience with email and paid search marketingB2B marketing focusStrong data and analytical mindset with ability to tell stories through dataProven experience collaborating with Sales teamsExperience with Demandbase platform capabilitiesCollege degree in Marketing or related fieldAbility to work in office in Phoenix, AZ
Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.
WillScot provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
WillScot embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!