North County Transit District
Marketing and Communications Associate
North County Transit District, Oceanside, California, United States, 92058
Salary :
$68,318.56 - $102,433.71 Annually
Location :
Oceanside, CA
Job Type:
Full-time
Job Number:
FY2025-00012
Department:
Executive Division
Division:
GOV AFFAIRS & COMM OVERSIGHT
Opening Date:
09/10/2024
Closing Date:
11/10/2024 11:59 PM Pacific
Description
Under direction of the Chief of Staff, this position is responsible for organizing and implementing internal/external communications, marketing campaigns and projects, and outreach plans. The individual in this position develops and maintains a collaborative relationship with internal staff, partner agencies, and other stakeholders in support of his/her responsibility to ensure up-to-date knowledge about current and upcoming NCTD projects.
Distinguishing CharacteristicsThis position is characterized by a high degree of public and employee contact, in-person, over the phone, and via email. The Marketing and Communications Associate will be an articulate, creative, and organized individual with excellent writing skills. The Marketing and Communications Associate is tasked with the handling and improvement of communications through the development, implementation, and management of information and materials focused on promoting a positive identity among all audiences, assisting with media communications, and supporting the public website and social media channels.
Supervision Received and ExercisedThis position reports to the Chief of Staff and provides support for departments throughout NCTD. The individual in this position does not supervise staff. This position is expected to participate in the sharing of expert knowledge and act as a vital member of various project teams that may be instituted.
Working ConditionsNormal working conditions for this position are in both an office and field setting. Business travel may be required periodically between District sites, governmental agencies, consultants' facilities, outreach events, and other locations, as required. This position will be required to work a range of times and days to support District activities and events. This may include nights, weekends, and holidays at various locations to accommodate the needs of the Department and customers.
Examples of Duties
Essential FunctionsDuties may include, but are not limited to, the following:Prepare and disseminate press releases for local and national publications and news outlets regarding informational and promotional NCTD projects and events. Upload press releases to the NCTD website and code as needed. Add/remove recipients to press release distribution list as requested. Maintain a media log of news stories referencing NCTD.Assist in managing the GoNCTD.com and Intranet websites. Work with requestors to create and edit pages on the site to ensure web content is up to date including web banners, graphics, PDFs, other files, and copy.Work with identified department liaisons to assist in regularly scheduled web audits of pertinent pages. Edit simple HTML coding. Respond to inquiries regarding possible site modifications and viability of options.Support social media channels through the development and implementation of regular, engaging posts. Develop original content and implement targeted communications for the various social media platforms.Assist in outreach efforts with schools, community groups, and corporate partners which will increase NCTD ridership, educate about rail safety, and promote brand awareness. Serve as NCTD's point of contact for certain partner agencies' outreach efforts.Provide advanced photography, videography, and editing services, as needed, for NCTD events and projects including, but not limited to, photos of staff, special events, and outreach activities, as well as video production for social media, internal projects, and external promotional materials.Participate in the planning and implementation of a variety of media, promotional and special events.Provide creative services and technical writing for newsletters, press releases, advertising copy, marketing collateral, web and social media sites, and a variety of written correspondence.Assist in the development and review of printed materials including Rider's Guides, schedules, maps, and brochures that are distributed to the press, passengers, internal audiences, and community and civic groups.Collaborate with other agency departments and contractors to provide improved knowledge, planning, and communication regarding NCTD projects throughout the region.Respond to general inquiries regarding NCTD and its family of transportation services, projects, and programs via telephone, social media, face-to-face, and written correspondence.Maintain and update the NCTD marketing/promotional item inventory.Provide other general project support and collaborate with other departments and entities, as needed.Perform other related duties as assigned.Qualifications
Education/Experience
Bachelor's Degree in journalism, public relations, marketing or a closely related field required.Minimum five years in marketing, communications, or community relations.Experience in copywriting, website maintenance, graphic design, social media campaigns, web site management, and event management.Prior experience in a transit and/or public agency desirable.Prior experience in WordPress is a plus.Bilingual in English/Spanish a plus.A combination of experience/skills and education to fulfill the requisite knowledge, skills and abilities for this position may be considered.
Certificates/Licenses
Possess and maintain a California driver's license, Class C, and a satisfactory driving record for the last five years.Maintain compliance with the District's policy regarding Conflict of Interest and Ethics.
General Requirements
Excellent writing skills.Demonstrated knowledge of key principles and elements in planning outreach campaigns.Comprehension of basic marketing statistics to evaluate market research findings.Ability to creatively design new solutions to current problems and provide alternate options for future outreach strategies.Exceptional verbal and written communication skills.Ability to create and maintain good working relationships through excellent communication and teambuilding skills; including the ability to engage successfully with both internal and external contacts and the public.Ability to manage and maintain simultaneous, transitional, and emerging priorities.Demonstrated proficiency in computer software programs and content platforms, such as Microsoft Office Suite, Wordpress, Mail Chimp, Survey Monkey, Meltwater, common social media platforms, Google Analytics, and Final Cut Pro, or other video editing software.Maintain flexible availability to ensure coverage for activities and events which are scheduled outside of standard working hours.If necessary, serve as a member of NCTD's service disruption and/Supplemental Information
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must possess the ability to use the phone and computer for extended periods, manual dexterity to complete clerical functions and work with office equipment and lift equipment up to 75 pounds on a regular basis. The employee must be able to hear, see, and communicate verbally to exchange information. The employee must be able to physically travel between District locations and other destinations, work on weekends and evenings when required, work in hazardous conditions, and negotiate a variety of different and irregular terrain as is typical along a railway right-of-way. The employee may be subject to fumes, odors, dusts, gases, and chemicals. The employee must be able to walk, climb, balance, bend, carry, push, reach, sit, and stand.
Machines / Tools / Equipment
Ability to operate a personal computer (Mac and PC) and Microsoft Office Suite programs.Ability to operate standard office equipment, including a copier and scanner machine and a telephone.Ability to carry and operate a smartphone.Application Information
:
All applicants must complete and submit an online application at A job offer is contingent upon the successful completion of a pre-employment drug screen and background check. Salary based upon experience, not to exceed midpoint of stated range. NCTD is an Equal Opportunity Employer.
Retirement : NCTD participates in the CalPERS retirement program with a benefit formula of 1.5% @ 65 for PEPRA new members. Benefits are calculated based on your age at retirement, the number of years of service credit with CalPERS and the average of your monthly compensation over the past 36 months (36 months average highest hourly pay rate).
457(b) Deferred Compensation Plan : NCTD offers a Voluntary Deferred Compensation Savings Plan through VOYA Financial Services. Employees are eligible to enroll any time after the date of hire. The plan allows you to contribute pre-tax and/or post-tax dollars into selected funds of your choice. The plan also allows you to:
Contribute up to amount specified annually by the IRSCatch-up plan for those 50+ of up to amount specified annually by the IRSIs portable, can be rolled over into another qualified retirement planEmployer match into a 401(a) account (50% up to 8% of employee compensation; Max NCTD contribution of 4%)
Medical Insurance : NCTD offers a rich variety of HMO and PPO plans to choose from and contributes towards your monthly medical premiums, if the coverage you select costs more than the amount NCTD contributes, then payroll deductions will be withheld on a pre-tax basis.
Dental Insurance : NCTD offers two different dental plans for employees and their eligible dependents (HMO and PPO) from a reliable dental insurance provider. Human Resources can provide information regarding annual insurance provider and available plans. Both plans are part of NCTD's cafeteria plan (pre-tax payroll deductions for monthly premiums).
Vision Insurance:
NCTD offers vision services for employees and their eligible dependents through a reliable vision insurance provider. Human Resources can provide information regarding annual insurance provider and available plan. The plan is part of NCTD's cafeteria plan (pre-tax payroll deductions for monthly premiums).
The benefits include:
$10.00 co-pay for Annual ExamNo charge for standard lenses every 12 months$125 retail allowance for frames every 2 years; OR $125 toward the contact lens.
Life Insurance : NCTD cares for its employees, and thus provides at no cost to the employee group life insurance in the amount of
$50,000
(coverage includes Accidental Death and Dismemberment and Accelerated Death benefits). Additional life insurance is available for you and your eligible dependents at your expense.
*
Tax reporting is required for any amounts over $50,000, per IRS guidelines. Supplemental life insurance coverage premiums are deducted on a post-tax basis.
Long Term Disability Insurance:
NCTD offers voluntary Long-Term Disability (LTD) insurance. You may elect units of $100 up to 60% of your hourly wage to a maximum of $6,000/month. Deductions are post-tax, coverage 24/7, limitations or exclusions, and benefits are payable to age 65 or for two years (whichever is longer).
Flexible Spending Account Plan:
NCTD offers two core FSA plans and two Commuter plans. Health Care and Dependent Care plans are "Use It OR Lose It" calendar year plans (Jan. 1st - Dec. 31st). The Commuter Transit and Parking plans do not have a "use it or lose it" policy. Plans are as follows:
Health Care Spending Account:
May contribute up to amount specified annually by the IRS
Dependent Care Spending Account :
May contribute up to amount specified annually by the IRS (including limitations if married)
Commuter Transit Accounts:
May contribute up to amount specified annually by the IRS
Disability Insurance : Employees contribute to California State Disability Insurance (SDI). The current contribution rate is 1.1% of earnings and is totally paid by the employee. After the 7-day waiting period, SDI pays a percentage of employee's salary up to a maximum of $1,540.00per week, for up to 52 weeks. SDI may be coordinated with Paid Time Off (PTO).
Accident Insurance:
NCTD offers voluntary accident insurance. You may elect coverage for you and your dependents for a flat monthly rate. Deductions are post-tax.
Critical Illness Insurance:
NTD offers voluntary Critical Illness insurance. You may elect coverage up to $10,000 in increments of $2,500, for you and between $2,500 - $5,000 for your dependents, not to exceed 50% of coverage amount. Deductions are post-tax.
Administrative Holidays : NCTD recognizes 10 paid holidays per year: New Year's Day, Martin Luther King Day, President's Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Veterans' Day, Thanksgiving Day, and Christmas Day.
PTO (Paid Time Off): All NCTD Regular, Probationary, and Limited-Term employees shall receive Paid Time Off (PTO). PTO shall be taken at reasonable times approved by the employee's supervisor.
PTO shall be earned equally in each pay period during the year in accordance with the following schedule, based on the number of years of NCTD service completed:
- 0 through 3.99 years of service completed: 120 hours per year (15 days)- 4.00 through 9.99 years of service completed: 176 hours per year (22 days)- 10 and more years of service completed: 216 hours per year (27 days)
Transportation Passes:
All NCTD employees receive an identification
"PRONTO Card"
which can be used to ride the following NCTD/MTS transit services (BREEZE, FLEX, SPRINTER, COASTER, MTS Bus, Trolley) at no charge. Eligible family members also receive a pass for NCTD public transportation at no charge (paratransit excluded).
Bereavement Leave:
NCTD offers paid bereavement leave.
Employee Assistance Plan:
The EAP offers assistance in areas such as:
Emotional SupportWork/Life BalanceFamily Care
Family Status Change:
This allows you to add/drop dependents from current benefit plan elections per IRS "Qualifying Events." If a "Qualifying Event" occurs, you MUST contact HR within 30 days of event, (Qualifying Event must relate to the benefit change you are requesting).
Please contact Human Resources should you have any questions regarding NCTD Benefits.
01
Please be advised that an incomplete application WILL NOT be considered for employment. An attached resume is not an acceptable substitution for a completed application. Incomplete responses, false statements, omissions, or partial information may result in disqualification in the selection process. By continuing in the process, you are certifying that all information provided in the application and supplemental questionnaire is true to the best of your knowledge. Select "Yes" to reflect that you have read and understand this statement.
YesNo
02
APPLICANT'S ACKNOWLEDGMENT - NOTIFICATION VIA EMAIL: I understand that it is my responsibility to check my email, including junk mail or spam folders, for any communication from the North County Transit District. Communication will be sent via email to the email address I have provided on my application. Select "Yes" to reflect that you have read, understand, and agree to this statement.
YesNo
03
Do you have a Bachelor's Degree in journalism, public relations, marketing or a closely related field?
YesNo
04
Do you have at least five (5) years of experience in marketing, communications or community relations?
YesNo
Required Question
$68,318.56 - $102,433.71 Annually
Location :
Oceanside, CA
Job Type:
Full-time
Job Number:
FY2025-00012
Department:
Executive Division
Division:
GOV AFFAIRS & COMM OVERSIGHT
Opening Date:
09/10/2024
Closing Date:
11/10/2024 11:59 PM Pacific
Description
Under direction of the Chief of Staff, this position is responsible for organizing and implementing internal/external communications, marketing campaigns and projects, and outreach plans. The individual in this position develops and maintains a collaborative relationship with internal staff, partner agencies, and other stakeholders in support of his/her responsibility to ensure up-to-date knowledge about current and upcoming NCTD projects.
Distinguishing CharacteristicsThis position is characterized by a high degree of public and employee contact, in-person, over the phone, and via email. The Marketing and Communications Associate will be an articulate, creative, and organized individual with excellent writing skills. The Marketing and Communications Associate is tasked with the handling and improvement of communications through the development, implementation, and management of information and materials focused on promoting a positive identity among all audiences, assisting with media communications, and supporting the public website and social media channels.
Supervision Received and ExercisedThis position reports to the Chief of Staff and provides support for departments throughout NCTD. The individual in this position does not supervise staff. This position is expected to participate in the sharing of expert knowledge and act as a vital member of various project teams that may be instituted.
Working ConditionsNormal working conditions for this position are in both an office and field setting. Business travel may be required periodically between District sites, governmental agencies, consultants' facilities, outreach events, and other locations, as required. This position will be required to work a range of times and days to support District activities and events. This may include nights, weekends, and holidays at various locations to accommodate the needs of the Department and customers.
Examples of Duties
Essential FunctionsDuties may include, but are not limited to, the following:Prepare and disseminate press releases for local and national publications and news outlets regarding informational and promotional NCTD projects and events. Upload press releases to the NCTD website and code as needed. Add/remove recipients to press release distribution list as requested. Maintain a media log of news stories referencing NCTD.Assist in managing the GoNCTD.com and Intranet websites. Work with requestors to create and edit pages on the site to ensure web content is up to date including web banners, graphics, PDFs, other files, and copy.Work with identified department liaisons to assist in regularly scheduled web audits of pertinent pages. Edit simple HTML coding. Respond to inquiries regarding possible site modifications and viability of options.Support social media channels through the development and implementation of regular, engaging posts. Develop original content and implement targeted communications for the various social media platforms.Assist in outreach efforts with schools, community groups, and corporate partners which will increase NCTD ridership, educate about rail safety, and promote brand awareness. Serve as NCTD's point of contact for certain partner agencies' outreach efforts.Provide advanced photography, videography, and editing services, as needed, for NCTD events and projects including, but not limited to, photos of staff, special events, and outreach activities, as well as video production for social media, internal projects, and external promotional materials.Participate in the planning and implementation of a variety of media, promotional and special events.Provide creative services and technical writing for newsletters, press releases, advertising copy, marketing collateral, web and social media sites, and a variety of written correspondence.Assist in the development and review of printed materials including Rider's Guides, schedules, maps, and brochures that are distributed to the press, passengers, internal audiences, and community and civic groups.Collaborate with other agency departments and contractors to provide improved knowledge, planning, and communication regarding NCTD projects throughout the region.Respond to general inquiries regarding NCTD and its family of transportation services, projects, and programs via telephone, social media, face-to-face, and written correspondence.Maintain and update the NCTD marketing/promotional item inventory.Provide other general project support and collaborate with other departments and entities, as needed.Perform other related duties as assigned.Qualifications
Education/Experience
Bachelor's Degree in journalism, public relations, marketing or a closely related field required.Minimum five years in marketing, communications, or community relations.Experience in copywriting, website maintenance, graphic design, social media campaigns, web site management, and event management.Prior experience in a transit and/or public agency desirable.Prior experience in WordPress is a plus.Bilingual in English/Spanish a plus.A combination of experience/skills and education to fulfill the requisite knowledge, skills and abilities for this position may be considered.
Certificates/Licenses
Possess and maintain a California driver's license, Class C, and a satisfactory driving record for the last five years.Maintain compliance with the District's policy regarding Conflict of Interest and Ethics.
General Requirements
Excellent writing skills.Demonstrated knowledge of key principles and elements in planning outreach campaigns.Comprehension of basic marketing statistics to evaluate market research findings.Ability to creatively design new solutions to current problems and provide alternate options for future outreach strategies.Exceptional verbal and written communication skills.Ability to create and maintain good working relationships through excellent communication and teambuilding skills; including the ability to engage successfully with both internal and external contacts and the public.Ability to manage and maintain simultaneous, transitional, and emerging priorities.Demonstrated proficiency in computer software programs and content platforms, such as Microsoft Office Suite, Wordpress, Mail Chimp, Survey Monkey, Meltwater, common social media platforms, Google Analytics, and Final Cut Pro, or other video editing software.Maintain flexible availability to ensure coverage for activities and events which are scheduled outside of standard working hours.If necessary, serve as a member of NCTD's service disruption and/Supplemental Information
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must possess the ability to use the phone and computer for extended periods, manual dexterity to complete clerical functions and work with office equipment and lift equipment up to 75 pounds on a regular basis. The employee must be able to hear, see, and communicate verbally to exchange information. The employee must be able to physically travel between District locations and other destinations, work on weekends and evenings when required, work in hazardous conditions, and negotiate a variety of different and irregular terrain as is typical along a railway right-of-way. The employee may be subject to fumes, odors, dusts, gases, and chemicals. The employee must be able to walk, climb, balance, bend, carry, push, reach, sit, and stand.
Machines / Tools / Equipment
Ability to operate a personal computer (Mac and PC) and Microsoft Office Suite programs.Ability to operate standard office equipment, including a copier and scanner machine and a telephone.Ability to carry and operate a smartphone.Application Information
:
All applicants must complete and submit an online application at A job offer is contingent upon the successful completion of a pre-employment drug screen and background check. Salary based upon experience, not to exceed midpoint of stated range. NCTD is an Equal Opportunity Employer.
Retirement : NCTD participates in the CalPERS retirement program with a benefit formula of 1.5% @ 65 for PEPRA new members. Benefits are calculated based on your age at retirement, the number of years of service credit with CalPERS and the average of your monthly compensation over the past 36 months (36 months average highest hourly pay rate).
457(b) Deferred Compensation Plan : NCTD offers a Voluntary Deferred Compensation Savings Plan through VOYA Financial Services. Employees are eligible to enroll any time after the date of hire. The plan allows you to contribute pre-tax and/or post-tax dollars into selected funds of your choice. The plan also allows you to:
Contribute up to amount specified annually by the IRSCatch-up plan for those 50+ of up to amount specified annually by the IRSIs portable, can be rolled over into another qualified retirement planEmployer match into a 401(a) account (50% up to 8% of employee compensation; Max NCTD contribution of 4%)
Medical Insurance : NCTD offers a rich variety of HMO and PPO plans to choose from and contributes towards your monthly medical premiums, if the coverage you select costs more than the amount NCTD contributes, then payroll deductions will be withheld on a pre-tax basis.
Dental Insurance : NCTD offers two different dental plans for employees and their eligible dependents (HMO and PPO) from a reliable dental insurance provider. Human Resources can provide information regarding annual insurance provider and available plans. Both plans are part of NCTD's cafeteria plan (pre-tax payroll deductions for monthly premiums).
Vision Insurance:
NCTD offers vision services for employees and their eligible dependents through a reliable vision insurance provider. Human Resources can provide information regarding annual insurance provider and available plan. The plan is part of NCTD's cafeteria plan (pre-tax payroll deductions for monthly premiums).
The benefits include:
$10.00 co-pay for Annual ExamNo charge for standard lenses every 12 months$125 retail allowance for frames every 2 years; OR $125 toward the contact lens.
Life Insurance : NCTD cares for its employees, and thus provides at no cost to the employee group life insurance in the amount of
$50,000
(coverage includes Accidental Death and Dismemberment and Accelerated Death benefits). Additional life insurance is available for you and your eligible dependents at your expense.
*
Tax reporting is required for any amounts over $50,000, per IRS guidelines. Supplemental life insurance coverage premiums are deducted on a post-tax basis.
Long Term Disability Insurance:
NCTD offers voluntary Long-Term Disability (LTD) insurance. You may elect units of $100 up to 60% of your hourly wage to a maximum of $6,000/month. Deductions are post-tax, coverage 24/7, limitations or exclusions, and benefits are payable to age 65 or for two years (whichever is longer).
Flexible Spending Account Plan:
NCTD offers two core FSA plans and two Commuter plans. Health Care and Dependent Care plans are "Use It OR Lose It" calendar year plans (Jan. 1st - Dec. 31st). The Commuter Transit and Parking plans do not have a "use it or lose it" policy. Plans are as follows:
Health Care Spending Account:
May contribute up to amount specified annually by the IRS
Dependent Care Spending Account :
May contribute up to amount specified annually by the IRS (including limitations if married)
Commuter Transit Accounts:
May contribute up to amount specified annually by the IRS
Disability Insurance : Employees contribute to California State Disability Insurance (SDI). The current contribution rate is 1.1% of earnings and is totally paid by the employee. After the 7-day waiting period, SDI pays a percentage of employee's salary up to a maximum of $1,540.00per week, for up to 52 weeks. SDI may be coordinated with Paid Time Off (PTO).
Accident Insurance:
NCTD offers voluntary accident insurance. You may elect coverage for you and your dependents for a flat monthly rate. Deductions are post-tax.
Critical Illness Insurance:
NTD offers voluntary Critical Illness insurance. You may elect coverage up to $10,000 in increments of $2,500, for you and between $2,500 - $5,000 for your dependents, not to exceed 50% of coverage amount. Deductions are post-tax.
Administrative Holidays : NCTD recognizes 10 paid holidays per year: New Year's Day, Martin Luther King Day, President's Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Veterans' Day, Thanksgiving Day, and Christmas Day.
PTO (Paid Time Off): All NCTD Regular, Probationary, and Limited-Term employees shall receive Paid Time Off (PTO). PTO shall be taken at reasonable times approved by the employee's supervisor.
PTO shall be earned equally in each pay period during the year in accordance with the following schedule, based on the number of years of NCTD service completed:
- 0 through 3.99 years of service completed: 120 hours per year (15 days)- 4.00 through 9.99 years of service completed: 176 hours per year (22 days)- 10 and more years of service completed: 216 hours per year (27 days)
Transportation Passes:
All NCTD employees receive an identification
"PRONTO Card"
which can be used to ride the following NCTD/MTS transit services (BREEZE, FLEX, SPRINTER, COASTER, MTS Bus, Trolley) at no charge. Eligible family members also receive a pass for NCTD public transportation at no charge (paratransit excluded).
Bereavement Leave:
NCTD offers paid bereavement leave.
Employee Assistance Plan:
The EAP offers assistance in areas such as:
Emotional SupportWork/Life BalanceFamily Care
Family Status Change:
This allows you to add/drop dependents from current benefit plan elections per IRS "Qualifying Events." If a "Qualifying Event" occurs, you MUST contact HR within 30 days of event, (Qualifying Event must relate to the benefit change you are requesting).
Please contact Human Resources should you have any questions regarding NCTD Benefits.
01
Please be advised that an incomplete application WILL NOT be considered for employment. An attached resume is not an acceptable substitution for a completed application. Incomplete responses, false statements, omissions, or partial information may result in disqualification in the selection process. By continuing in the process, you are certifying that all information provided in the application and supplemental questionnaire is true to the best of your knowledge. Select "Yes" to reflect that you have read and understand this statement.
YesNo
02
APPLICANT'S ACKNOWLEDGMENT - NOTIFICATION VIA EMAIL: I understand that it is my responsibility to check my email, including junk mail or spam folders, for any communication from the North County Transit District. Communication will be sent via email to the email address I have provided on my application. Select "Yes" to reflect that you have read, understand, and agree to this statement.
YesNo
03
Do you have a Bachelor's Degree in journalism, public relations, marketing or a closely related field?
YesNo
04
Do you have at least five (5) years of experience in marketing, communications or community relations?
YesNo
Required Question