Red Bull
Sr. Manager, Brand Marketing
Red Bull, Minneapolis, Minnesota, United States, 55400
Company Description
Reporting to the Director of Marketing, you will lead regional brand marketing efforts designed to win new consumers to the Red Bull franchise, increase product usage of current consumers and strengthen brand love. You will embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by insights and coaching their teams of Brand Marketing Managers (BMMs) towards outstanding execution.
Job Description
CONSUMER INSIGHTS
Be the eyes, ears, and voice of the consumer, using your understanding of regional insights, demographics, and psychographics to influence marketing programs
Leverage local sales data, usage statistics and consumer insights to identify volume driving product opportunities
PRODUCT MARKETING
Build a local '360' marketing plan that increases brand awareness and product usage through occasions (work, study, fitness, gaming) and choice
Protect brand equity by ensuring all local brand/beverage efforts are implemented following national/global strategy and guidelines
Help engage current and next-generation consumers through sampling and collegiate marketing programs by coaching your team of Brand Marketing Managers (BMM's)
Lead collaboration with regional Sports, Culture, and Communications teams to improve outcome of brand projects
Develop appropriate, relevant, and measurable Brand Marketing goals for the region
WIRING OF RETAIL
Leverage national programming to increase sales in regional retail accounts and create custom retail programming.
Collaborate with regional Sales team leads to promote consumer engagement at retail
Lead retail activation strategy for the region, acting on insights garnered from different sources
TEAM MANAGEMENT
Manage Brand Marketing budgets for the region while coaching BMM's and ensuring efficient and responsible Consumer Collecting spends
Live the Brand Marketing standards (innovation, calculated risk-taking, and integrity) and lead by example
ADVERTISING
Help develop local advertising plans and implement them, ensuring Global and US standards are met
Work with the Santa Monica Advertising team and our Media and Creative agencies and follow established processes to achieve impactful campaigns on time and on budget
Qualifications
7+ years of brand marketing experience
Experience in consumer marketing and retail activation
Knowledge of digital and social media
Experience curating and implementing strategies in local markets
Experience managing successful teams and growing talent
Experience managing budgets and working with traditional and non-traditional brand marketing strategies
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Reporting to the Director of Marketing, you will lead regional brand marketing efforts designed to win new consumers to the Red Bull franchise, increase product usage of current consumers and strengthen brand love. You will embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by insights and coaching their teams of Brand Marketing Managers (BMMs) towards outstanding execution.
Job Description
CONSUMER INSIGHTS
Be the eyes, ears, and voice of the consumer, using your understanding of regional insights, demographics, and psychographics to influence marketing programs
Leverage local sales data, usage statistics and consumer insights to identify volume driving product opportunities
PRODUCT MARKETING
Build a local '360' marketing plan that increases brand awareness and product usage through occasions (work, study, fitness, gaming) and choice
Protect brand equity by ensuring all local brand/beverage efforts are implemented following national/global strategy and guidelines
Help engage current and next-generation consumers through sampling and collegiate marketing programs by coaching your team of Brand Marketing Managers (BMM's)
Lead collaboration with regional Sports, Culture, and Communications teams to improve outcome of brand projects
Develop appropriate, relevant, and measurable Brand Marketing goals for the region
WIRING OF RETAIL
Leverage national programming to increase sales in regional retail accounts and create custom retail programming.
Collaborate with regional Sales team leads to promote consumer engagement at retail
Lead retail activation strategy for the region, acting on insights garnered from different sources
TEAM MANAGEMENT
Manage Brand Marketing budgets for the region while coaching BMM's and ensuring efficient and responsible Consumer Collecting spends
Live the Brand Marketing standards (innovation, calculated risk-taking, and integrity) and lead by example
ADVERTISING
Help develop local advertising plans and implement them, ensuring Global and US standards are met
Work with the Santa Monica Advertising team and our Media and Creative agencies and follow established processes to achieve impactful campaigns on time and on budget
Qualifications
7+ years of brand marketing experience
Experience in consumer marketing and retail activation
Knowledge of digital and social media
Experience curating and implementing strategies in local markets
Experience managing successful teams and growing talent
Experience managing budgets and working with traditional and non-traditional brand marketing strategies
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.