Corning Incorporated
Marketing Specialist, Americas
Corning Incorporated, Charlotte, North Carolina, United States, 28245
Marketing Specialist, Americas
Date:
Sep 11, 2024
Location:
Charlotte, NC, US, 28216
Company:
Corning
Requisition Number: 64227
Corning is vital to progress – in the industries we help shape and in the world we share.
We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.
Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers.
Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.
Purpose of Position:
The Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. This person is responsible for collaborating with the broader team to drive awareness, preference, demand and revenue growth in the market. This position partners with internal and external stakeholders such as Product Line Manager, Market Development, Sales, other Marketing groups within the OCO Marketing organization and our agencies and partners to define and execute metrics-driven marketing activities.
Key Responsibilities:
Deliver Business Growth
Support development and execution of the Integrated Marketing Plans (IMPs) that will continue/develop a strategic commercial relationship with key customers/accounts, with an Account Based Marketing (ABM)/customer-centric approach across the segments for purposes of retention and growth, demand generation (upsell, cross-sell) and customer advocacy.
Develop strategic campaigns for the execution of customer facing events and digital lead generation efforts.
Drive conversion of leads into opportunities.
Collaborate with Sales, Market Development and Product Line Management to uncover potential opportunities.
Coordinate growth initiatives to establish brand awareness/preference/loyalty and drive incremental revenue growth.
Understand how to create value in addition to the supply of products; provide coordination and leadership to the organization as we craft offerings.
Project Manage execution of all marketing campaigns and content creation for the segment, on time and on-budget.
Serve as the Segment Marketing Expert
Understand the market segment and associated applications and solutions
Develop segment expertise through engagement with market peers
Demonstrate leadership to lead projects to conclusion; become a subject matter expert for the market inside the organization and for the broader industry; display a high degree of proficiency with a variety of analytics and dashboard systems, continually tracking and reporting on client engagement.
Understand specialized media channels environment and support communication strategy for the segment.
Engage with sales teams to ensure they understand and have the tools to effectively present value. Work to make them successful with any value propositions in delivering revenue.
Lead all aspects of the product launch / commercialization process – support marketing strategy creation and lead execution (in collaboration with the Product Line Managers and Market Development Groups).
Develop and execute digital campaigns to support lead generation, account based marketing campaigns and product commercialization(Social Media, email marketing automation , web landing page creation).
Provide Marketing though Leadership
Define value propositions and associated audience appropriate messaging for focus markets and apply them into the campaign communication assets.
Develop relevant, technical and business driven content to market audience driving customer into the buying journey cycle.
Performance Metrics:
Project Management: Ability to coordinate and execute projects on time and on-budget
Growth of segment revenue
Number of prospects and new qualified leads
Marketing opportunity pipeline
Marketing influenced revenue (converted opportunities)
Key Account Engagement
Web and Social Media Engagement
Measured by on-time project completion and avoidance of projects fast tracks
Embracement of process improvement through Kaizen.
Required Experience:
Bachelor's degree in a marketing or business related area
Minimum 2-3 yrs. experience in a marketing role
Digital experience
Social Media management
Email campaigns
Web (manage content and design)
SEO (desirable)
Demonstrated technical aptitude (ability to learn about products and solutions).
Project Management Skills
Desired skills:
Establish Direction and Create Commitment
Creates segment MKT strategies in alignment with company priorities.
Involves others to gain commitment to his/her plan.
Communicates business direction in a way that inspires employee commitment
Conflict Management
Reads situations quickly
Steps up to conflicts, seeing them as opportunities
Can work through tough agreements and settle disputes equitably
Can find common ground and get cooperation with minimum noise
Demonstrated ability to act independently and operate under minimal supervision
Flexibility to operate across various geographical or structural market segments
Demonstrated creativity in new and different ways to fully leverage the capabilities of Corning, Inc.
The ideal candidate is a passionate, immersive, creative, energetic leader who loves marketing, is technically driven and has proven experience creating game-changing strategies and content.
Experience in Marketing and Telecommunications or related Industry
This position does not support immigration sponsorship.
The range for this position is $79,290.00 - $109,024.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position are dependent on hours worked and may include medical, dental, vision, 401(k) plan, pension plan, life insurance coverage, disability benefits, and PTO.
Corning Puts YOU First!
We are committed to supporting your health, financial, career development, and life goals as you grow professionally and personally to achieve your highest potential. All benefits begin as soon as you start your career at Corning.
Our monetary peer-to-peer recognition program is tied to ourand celebrates you and your colleagues’ contributions.
Health and well-being benefits include medical, dental, vision, paid parental leave, mental health/substance use, fitness, and disease management programs.
Financial benefits include a 401(k) savings plan with company matching contributions and a 100% company-paid pension benefit that grows steadily throughout your career.
Companywide bonus and attractive short- and long-term compensation programs are available based on your role and responsibilities.
Professional development programs help you grow and achieve your career goals.
We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at.
Nearest Major Market:
Charlotte
Date:
Sep 11, 2024
Location:
Charlotte, NC, US, 28216
Company:
Corning
Requisition Number: 64227
Corning is vital to progress – in the industries we help shape and in the world we share.
We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.
Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers.
Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.
Purpose of Position:
The Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. This person is responsible for collaborating with the broader team to drive awareness, preference, demand and revenue growth in the market. This position partners with internal and external stakeholders such as Product Line Manager, Market Development, Sales, other Marketing groups within the OCO Marketing organization and our agencies and partners to define and execute metrics-driven marketing activities.
Key Responsibilities:
Deliver Business Growth
Support development and execution of the Integrated Marketing Plans (IMPs) that will continue/develop a strategic commercial relationship with key customers/accounts, with an Account Based Marketing (ABM)/customer-centric approach across the segments for purposes of retention and growth, demand generation (upsell, cross-sell) and customer advocacy.
Develop strategic campaigns for the execution of customer facing events and digital lead generation efforts.
Drive conversion of leads into opportunities.
Collaborate with Sales, Market Development and Product Line Management to uncover potential opportunities.
Coordinate growth initiatives to establish brand awareness/preference/loyalty and drive incremental revenue growth.
Understand how to create value in addition to the supply of products; provide coordination and leadership to the organization as we craft offerings.
Project Manage execution of all marketing campaigns and content creation for the segment, on time and on-budget.
Serve as the Segment Marketing Expert
Understand the market segment and associated applications and solutions
Develop segment expertise through engagement with market peers
Demonstrate leadership to lead projects to conclusion; become a subject matter expert for the market inside the organization and for the broader industry; display a high degree of proficiency with a variety of analytics and dashboard systems, continually tracking and reporting on client engagement.
Understand specialized media channels environment and support communication strategy for the segment.
Engage with sales teams to ensure they understand and have the tools to effectively present value. Work to make them successful with any value propositions in delivering revenue.
Lead all aspects of the product launch / commercialization process – support marketing strategy creation and lead execution (in collaboration with the Product Line Managers and Market Development Groups).
Develop and execute digital campaigns to support lead generation, account based marketing campaigns and product commercialization(Social Media, email marketing automation , web landing page creation).
Provide Marketing though Leadership
Define value propositions and associated audience appropriate messaging for focus markets and apply them into the campaign communication assets.
Develop relevant, technical and business driven content to market audience driving customer into the buying journey cycle.
Performance Metrics:
Project Management: Ability to coordinate and execute projects on time and on-budget
Growth of segment revenue
Number of prospects and new qualified leads
Marketing opportunity pipeline
Marketing influenced revenue (converted opportunities)
Key Account Engagement
Web and Social Media Engagement
Measured by on-time project completion and avoidance of projects fast tracks
Embracement of process improvement through Kaizen.
Required Experience:
Bachelor's degree in a marketing or business related area
Minimum 2-3 yrs. experience in a marketing role
Digital experience
Social Media management
Email campaigns
Web (manage content and design)
SEO (desirable)
Demonstrated technical aptitude (ability to learn about products and solutions).
Project Management Skills
Desired skills:
Establish Direction and Create Commitment
Creates segment MKT strategies in alignment with company priorities.
Involves others to gain commitment to his/her plan.
Communicates business direction in a way that inspires employee commitment
Conflict Management
Reads situations quickly
Steps up to conflicts, seeing them as opportunities
Can work through tough agreements and settle disputes equitably
Can find common ground and get cooperation with minimum noise
Demonstrated ability to act independently and operate under minimal supervision
Flexibility to operate across various geographical or structural market segments
Demonstrated creativity in new and different ways to fully leverage the capabilities of Corning, Inc.
The ideal candidate is a passionate, immersive, creative, energetic leader who loves marketing, is technically driven and has proven experience creating game-changing strategies and content.
Experience in Marketing and Telecommunications or related Industry
This position does not support immigration sponsorship.
The range for this position is $79,290.00 - $109,024.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position are dependent on hours worked and may include medical, dental, vision, 401(k) plan, pension plan, life insurance coverage, disability benefits, and PTO.
Corning Puts YOU First!
We are committed to supporting your health, financial, career development, and life goals as you grow professionally and personally to achieve your highest potential. All benefits begin as soon as you start your career at Corning.
Our monetary peer-to-peer recognition program is tied to ourand celebrates you and your colleagues’ contributions.
Health and well-being benefits include medical, dental, vision, paid parental leave, mental health/substance use, fitness, and disease management programs.
Financial benefits include a 401(k) savings plan with company matching contributions and a 100% company-paid pension benefit that grows steadily throughout your career.
Companywide bonus and attractive short- and long-term compensation programs are available based on your role and responsibilities.
Professional development programs help you grow and achieve your career goals.
We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at.
Nearest Major Market:
Charlotte