Amazon
Sr. Analyst Relations Manager, Amazon Ads
Amazon, New York, New York, us, 10261
Description
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.
Industry analysts are crucial influencers and we’re seeking a senior analyst relations (AR) expert to join the AR team for this important, visible function. The ideal candidate has a proven track-record of demonstrating successful AR program development, management, and execution – ideally in the advertising space. You are able to quickly grasp technical topics, craft strategic analyst engagement plans, collaborate and influence cross-functionally, and oversee daily operations. You will go deep on our solutions and offer a perspective on the stories we should tell, when and how we should tell them, and to whom. You should be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, and identifying market challenges and opportunities for our customers.
You’ll be part of a global product marketing team, reporting to the Head of Analyst Relations and partnering with marketing, product, PR, and teams across the business
Key job responsibilities
Drive and execute an AR program in partnership with the Head of AR to influence, educate, and secure advocacy for key product areas
Develop and maintain strong, collaborative relationships with industry analysts
Proactively and reactively engage industry analysts to secure positive coverage and commentary for Amazons Advertising, including in influential evaluations, Forrester Wave reports, and other key research.
Partner closely with marketing, product, brand, and leadership to align on key messaging, positioning, and strategic priorities for analyst engagements
Proactively identify opportunities to leverage analyst relationships and insights to inform product roadmaps, positioning, marketing campaigns, go-to-market activities and other strategic initiatives
Oversee and execute ongoing AR program activities such as analyst briefings, inquiries, reporting, and other core tactics
Prioritize and manage incoming requests for information, research reviews, customer references, event speakers, and research
Basic Qualifications
7+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
7+ years analyst relations or public relations experience ideally in the advertising space across adtech, video, retail media, or measurement
Excellent writing skills and proven ability to craft impactful copy
Prior experience working cross functionally and building trust to influence stakeholders across levels, roles, and regions.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.
Industry analysts are crucial influencers and we’re seeking a senior analyst relations (AR) expert to join the AR team for this important, visible function. The ideal candidate has a proven track-record of demonstrating successful AR program development, management, and execution – ideally in the advertising space. You are able to quickly grasp technical topics, craft strategic analyst engagement plans, collaborate and influence cross-functionally, and oversee daily operations. You will go deep on our solutions and offer a perspective on the stories we should tell, when and how we should tell them, and to whom. You should be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, and identifying market challenges and opportunities for our customers.
You’ll be part of a global product marketing team, reporting to the Head of Analyst Relations and partnering with marketing, product, PR, and teams across the business
Key job responsibilities
Drive and execute an AR program in partnership with the Head of AR to influence, educate, and secure advocacy for key product areas
Develop and maintain strong, collaborative relationships with industry analysts
Proactively and reactively engage industry analysts to secure positive coverage and commentary for Amazons Advertising, including in influential evaluations, Forrester Wave reports, and other key research.
Partner closely with marketing, product, brand, and leadership to align on key messaging, positioning, and strategic priorities for analyst engagements
Proactively identify opportunities to leverage analyst relationships and insights to inform product roadmaps, positioning, marketing campaigns, go-to-market activities and other strategic initiatives
Oversee and execute ongoing AR program activities such as analyst briefings, inquiries, reporting, and other core tactics
Prioritize and manage incoming requests for information, research reviews, customer references, event speakers, and research
Basic Qualifications
7+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
7+ years analyst relations or public relations experience ideally in the advertising space across adtech, video, retail media, or measurement
Excellent writing skills and proven ability to craft impactful copy
Prior experience working cross functionally and building trust to influence stakeholders across levels, roles, and regions.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.