AbbVie
Associate Director, Market Access Marketing Oncology
AbbVie, Vernon Hills, Illinois, United States, 60061
Job Description
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
The Associate Director, US Market Access Marketing, Oncology supports market access marketing strategy for ELAHERE (mirvetuximab soravtansine-gynx), a first in class, HCP-administered therapy for patients with folate receptor-alpha (FRɑ) positive ovarian cancer, fallopian tube cancer, or primary peritoneal cancer who have not responded to or are no longer responding to treatment with platinum-based chemotherapy and have received 1 to 3 prior types of chemotherapy. ELAHERE is an innovative agent with a biomarker that was launched by AbbVie legacy company ImmunoGen and represents AbbVie’s first product in solid tumor oncology. The Associate Director effectively orchestrates execution and alignment across the Payer, Trade, GPO, HEOR, Government Affairs, and market research/analytics channels and serves as a US Market Access subject matter expert for the Oncology Brand Team.
Major Responsibilities:
Develop, align, and execute ELAHERE market access strategy and tactics with key cross- functional partners (e.g. marketing analytics and business intelligence (MABI), brand marketing, clinical development, medical affairs, HEOR, government affairs, medical and regulatory review, OEC, and legal.
Develop field resources that conveys ELAHERE's clinical and economic value provided by understanding and articulating the business implications and economic impact for each stakeholder.
Lead the coordination of relevant stakeholder involvement for successful payer coverage and reimbursement of ELAHERE across channels.
Lead the coordination of relevant stakeholder involvement for successful payer coverage and reimbursement of ELAHERE across channels.
Coordinate and manage agency relationship and activities in conjunction with external collaboration partners to enable development of core materials for Market Access Field Teams.
Partner with marketing analytics and insights to drive primary market research activities designed to inform strategy, tactics and value proposition.
Partner, as needed, with the Trade and Distribution Team regarding the distribution network performance to ensure seamless patient access to therapy.
Liaise with Patient Services, Consumer Marketing, and Trade to ensure patient support is coordinated and aligned.
Create, align, and track KPIs to measure access goals.
Serve as a US Market Access and reimbursement subject matter expert by providing the Pipeline Commercial Development and the International Market Access and Pricing teams guidance around the US Market Access environment through membership of relevant product Value and Access Teams (VATs).
Provide support for marketing vision, strategies, plans and resource investment for ELAHERE while encompassing a “Team” mindset in all strategies.
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
The Associate Director, US Market Access Marketing, Oncology supports market access marketing strategy for ELAHERE (mirvetuximab soravtansine-gynx), a first in class, HCP-administered therapy for patients with folate receptor-alpha (FRɑ) positive ovarian cancer, fallopian tube cancer, or primary peritoneal cancer who have not responded to or are no longer responding to treatment with platinum-based chemotherapy and have received 1 to 3 prior types of chemotherapy. ELAHERE is an innovative agent with a biomarker that was launched by AbbVie legacy company ImmunoGen and represents AbbVie’s first product in solid tumor oncology. The Associate Director effectively orchestrates execution and alignment across the Payer, Trade, GPO, HEOR, Government Affairs, and market research/analytics channels and serves as a US Market Access subject matter expert for the Oncology Brand Team.
Major Responsibilities:
Develop, align, and execute ELAHERE market access strategy and tactics with key cross- functional partners (e.g. marketing analytics and business intelligence (MABI), brand marketing, clinical development, medical affairs, HEOR, government affairs, medical and regulatory review, OEC, and legal.
Develop field resources that conveys ELAHERE's clinical and economic value provided by understanding and articulating the business implications and economic impact for each stakeholder.
Lead the coordination of relevant stakeholder involvement for successful payer coverage and reimbursement of ELAHERE across channels.
Lead the coordination of relevant stakeholder involvement for successful payer coverage and reimbursement of ELAHERE across channels.
Coordinate and manage agency relationship and activities in conjunction with external collaboration partners to enable development of core materials for Market Access Field Teams.
Partner with marketing analytics and insights to drive primary market research activities designed to inform strategy, tactics and value proposition.
Partner, as needed, with the Trade and Distribution Team regarding the distribution network performance to ensure seamless patient access to therapy.
Liaise with Patient Services, Consumer Marketing, and Trade to ensure patient support is coordinated and aligned.
Create, align, and track KPIs to measure access goals.
Serve as a US Market Access and reimbursement subject matter expert by providing the Pipeline Commercial Development and the International Market Access and Pricing teams guidance around the US Market Access environment through membership of relevant product Value and Access Teams (VATs).
Provide support for marketing vision, strategies, plans and resource investment for ELAHERE while encompassing a “Team” mindset in all strategies.