American Heart Association
Brand Marketing Manager
American Heart Association, Dallas, Texas, United States, 75215
Overview
As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.
The
Brand Marketing Manager
will partner closely with the Director, Brand Marketing, Patient Solutions & Support & Primary Care Initiatives to lead the development of a 4-year paradigm-shifting strategic, integrated omnichannel marketing communications plan and best-in-class campaigns for a key American Heart Association priority in the primary care space. This role will support the Association’s mission, organizational objectives, and impact goals which are essential to driving impactful change with this critical primary care initiative
This is a full-time, benefits eligible, grant-funded opportunity, with current funding through 06/2028.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.
Responsibilities
Key Responsibilities include:
Integrated Marketing & Strategy: Implement marketing strategies, OKRs, audience targeting, persona development, and channel mix.
Performance Analysis: Define KPIs, execute plans, and analyze performance.
Collaboration: Work seamlessly across the organization to create a unified go-to-market approach with clear, cohesive messaging. You will collaborate with various facets of the organization, including Corporate Relations, Primary Care Initiatives, Science, Research, Evaluation, Professional Education, Community Impact, Communications, Social, Digital, and Editorial teams.
Stakeholder Engagement: Quickly develop strong relationships and trust with internal and external stakeholders to meet business needs and demonstrate positive results. .
Additional Job Duties:
Contribute and execute a groundbreaking 4-year strategic, integrated omnichannel marketing communications plan for a key American Heart Association priority in the primary care space. This innovative strategy will encompass budgeting & financial stewardship, audience development, omnichannel strategy and buying, forecasting, development through project management, implementation, tracking & measurement, performance storytelling and contracting and billing process.
Support the Director, Senior Management, and Business Core Team to research, identify, conceptualize, and recommend consumer- and healthcare professional facing concepts for diverse audience segments and personas. These concepts will complement programmatic work within the initiative and address current industry SWOT and PEST+L analysis, overcoming barriers to healthcare. This responsibility may involve development with both internal and external stakeholders.
Work with internal teams and external strategic partners to create, implement, and distribute innovative omnichannel marketing strategies. Ensure engagement drives conversion across owned, paid, shared, pro-bono and earned channels (in collaboration with Communications Initiative Lead and MarCom Cohort) to refined target audiences with personalized experiences that boost relevancy, familiarity, and loyalty to the initiative.
Monitors, measures, and packages campaign performance such as effectiveness, opportunities and key learnings to inform future optimization recommendations. Collaborates with analysts, cross functional teams and external strategic partners to develop performance insights and recommendations for future optimizations and next steps of MarCom approach that tells a story.
Implement tests and key learnings through strong internal cross-functional and external partnerships to continually optimize and monitor channel performance, audience engagement, and conversions. Utilize data insights to inform strategies, optimize campaigns, and measure success, ensuring our efforts are impactful and results-driven.
Qualifications
Bachelor's Degree or equivalent work experience
Five (5) years of the following experience:
Experience in developing integrated marketing strategy and managing campaigns to address business needs (fact-based substantiation)
Experience in working with multiple vendors/partners (internally and externally) with critical timelines and multiple project requirements.
Experience developing and managing integrated marketing campaign budgets and billing processes
Ability to develop and analyze conceptual strategies and recommend changes to optimize marketing performance
Ability to work collaboratively with all stakeholders – business, creative, media, legal, science, internal partners, and product owners. Ability to manage and influence without direct authority
Excellent cross-functional team, project, and organizational leadership skills with the proven ability to interact with and influence across all levels and functions
Ability to align strategic marketing with operational, tactical and performance planning
Ability to capture audiences with compelling narratives and possesses excellent deckbuilding and written/verbal communication skills
Experience in managing and leading social media strategy
Basic knowledge of populations and audience precise targeting for contextual messaging for social determinants of health
Preferred Qualifications:
Five (5) years of experience in healthcare marketing and promotions to patients, healthcare consumers/potential patients and healthcare professionals
Two (2) years of experience in developing presentations and sharing progress with senior and executive leadership
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation
– Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition
– You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits
– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development –
You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization –
The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance
- We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
This position not a match with your skills?
Click here to see other opportunities.
EOE/Protected Veterans/Persons with Disabilities
#LI-Remote
Join our Talent Community!
Join our Talent Community to receive updates on new opportunities and future events.
Posted Date
2 days ago
(9/10/2024 5:42 PM)
Requisition ID
2024-14129
Job Category
Marketing, Communications & Public Relations
Position Type
Full Time
As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.
The
Brand Marketing Manager
will partner closely with the Director, Brand Marketing, Patient Solutions & Support & Primary Care Initiatives to lead the development of a 4-year paradigm-shifting strategic, integrated omnichannel marketing communications plan and best-in-class campaigns for a key American Heart Association priority in the primary care space. This role will support the Association’s mission, organizational objectives, and impact goals which are essential to driving impactful change with this critical primary care initiative
This is a full-time, benefits eligible, grant-funded opportunity, with current funding through 06/2028.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.
Responsibilities
Key Responsibilities include:
Integrated Marketing & Strategy: Implement marketing strategies, OKRs, audience targeting, persona development, and channel mix.
Performance Analysis: Define KPIs, execute plans, and analyze performance.
Collaboration: Work seamlessly across the organization to create a unified go-to-market approach with clear, cohesive messaging. You will collaborate with various facets of the organization, including Corporate Relations, Primary Care Initiatives, Science, Research, Evaluation, Professional Education, Community Impact, Communications, Social, Digital, and Editorial teams.
Stakeholder Engagement: Quickly develop strong relationships and trust with internal and external stakeholders to meet business needs and demonstrate positive results. .
Additional Job Duties:
Contribute and execute a groundbreaking 4-year strategic, integrated omnichannel marketing communications plan for a key American Heart Association priority in the primary care space. This innovative strategy will encompass budgeting & financial stewardship, audience development, omnichannel strategy and buying, forecasting, development through project management, implementation, tracking & measurement, performance storytelling and contracting and billing process.
Support the Director, Senior Management, and Business Core Team to research, identify, conceptualize, and recommend consumer- and healthcare professional facing concepts for diverse audience segments and personas. These concepts will complement programmatic work within the initiative and address current industry SWOT and PEST+L analysis, overcoming barriers to healthcare. This responsibility may involve development with both internal and external stakeholders.
Work with internal teams and external strategic partners to create, implement, and distribute innovative omnichannel marketing strategies. Ensure engagement drives conversion across owned, paid, shared, pro-bono and earned channels (in collaboration with Communications Initiative Lead and MarCom Cohort) to refined target audiences with personalized experiences that boost relevancy, familiarity, and loyalty to the initiative.
Monitors, measures, and packages campaign performance such as effectiveness, opportunities and key learnings to inform future optimization recommendations. Collaborates with analysts, cross functional teams and external strategic partners to develop performance insights and recommendations for future optimizations and next steps of MarCom approach that tells a story.
Implement tests and key learnings through strong internal cross-functional and external partnerships to continually optimize and monitor channel performance, audience engagement, and conversions. Utilize data insights to inform strategies, optimize campaigns, and measure success, ensuring our efforts are impactful and results-driven.
Qualifications
Bachelor's Degree or equivalent work experience
Five (5) years of the following experience:
Experience in developing integrated marketing strategy and managing campaigns to address business needs (fact-based substantiation)
Experience in working with multiple vendors/partners (internally and externally) with critical timelines and multiple project requirements.
Experience developing and managing integrated marketing campaign budgets and billing processes
Ability to develop and analyze conceptual strategies and recommend changes to optimize marketing performance
Ability to work collaboratively with all stakeholders – business, creative, media, legal, science, internal partners, and product owners. Ability to manage and influence without direct authority
Excellent cross-functional team, project, and organizational leadership skills with the proven ability to interact with and influence across all levels and functions
Ability to align strategic marketing with operational, tactical and performance planning
Ability to capture audiences with compelling narratives and possesses excellent deckbuilding and written/verbal communication skills
Experience in managing and leading social media strategy
Basic knowledge of populations and audience precise targeting for contextual messaging for social determinants of health
Preferred Qualifications:
Five (5) years of experience in healthcare marketing and promotions to patients, healthcare consumers/potential patients and healthcare professionals
Two (2) years of experience in developing presentations and sharing progress with senior and executive leadership
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation
– Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition
– You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits
– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development –
You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization –
The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance
- We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
This position not a match with your skills?
Click here to see other opportunities.
EOE/Protected Veterans/Persons with Disabilities
#LI-Remote
Join our Talent Community!
Join our Talent Community to receive updates on new opportunities and future events.
Posted Date
2 days ago
(9/10/2024 5:42 PM)
Requisition ID
2024-14129
Job Category
Marketing, Communications & Public Relations
Position Type
Full Time