WTW inc.
Marketing Manager
WTW inc., Atlanta, Georgia, United States, 30383
Join WTW's Marketing team and experience a global environment with diverse and inspiring colleagues, engaging work, direct senior management interaction, and a culture of integrity and high performance.
The Marketing team at WTW supports the company's growth, revenue goals, and global brand consistency through strategic marketing campaigns. As a member of the North America CRB Segment Marketing team, you'll focus on promoting CRB products and services within industry verticals. You'll collaborate with CRB colleagues to manage marketing activities, support growth, and maintain brand integrity. Successful candidates must have business acumen, relevant marketing experience, and strong project management, communication, and team skills.
The Role
This position is hybrid and open to candidates from anywhere in the United States.
Responsibilities include:
Clients
Execute comprehensive marketing plans – on time and on budget
Provide informed advice and guidance to key stakeholders on the most appropriate marketing programs.
Introduce innovative and effective ideas/delivery channels that are engaging to clients and prospects
Communicate effectively with team members, internal clients and marketing colleagues to set expectations, advance projects, and troubleshoot issues
Understand buyer roles, segmentation strategies and best practices to effectively target and deliver messaging
Excellence
Partner with CRB leaders to develop marketing strategies that support specific objectives to:
Enhance and foster relationships with existing clients
Generate sales leads and new client acquisition
Create internal awareness of key marketing initiatives
Analyze the effectiveness and efficiency of marketing activities and costs
Use best practices and available marketing tools and resources
Operate within WTW agreed policies, procedures, compliance and core values, demonstrating a consistent and corporate approach.
Contribute to the development of the marketing budget and manage costs to ensure planned expenditure is met including reporting and analysis of marketing effectiveness and impact
Be a WTW brand champion
Colleagues
Build/strengthen relationships across CRB to define business objectives and sales opportunities
Partner with marketing colleagues to foster collaboration and coordination across roles and responsibilities
Develop/update relevant marketing skills including in some specialized areas (e.g., social media, product marketing, outbound marketing tools, webcasts, etc.) where appropriate
As required, effective management of direct reports
Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.
The Requirements
5+ years of marketing experience, preferably in financial services, professional services, or B2B
Experience with creating new marketing opportunities and a proven background of engaging clients with innovative and engaging methods that produced measurable results for positive ROI
Demonstrated social and digital marketing expertise
Excellent influencing skills, executive presence and the ability to present ideas and solutions clearly
Ability to self-direct and switch between strategic and tactical responsibilities
Confidence to navigate ambiguity and prioritize actions from a variety of stakeholders
Diligent listening skills and superior written and verbal communication skills
Strong interpersonal skills, and a willingness to participate as an active member of an energetic team
A completer-finisher mind-set. The ability to drive and deliver projects in a timely manner regardless of any obstacles or challenges
An ability to be flexible and adaptable across a range of tasks; change and adaptability and an ability to work through ambiguity
A good eye for detail and ability to think logically through projects as well as issues that present themselves.
Marketing, communications, public relations or business administration degrees welcomed, or equivalent experience
Bachelor’s degree required
This position will remain posted for a minimum of three business days from the date posted or until a sufficient/appropriate candidate slate has been identified.
Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation (Producer roles only).
Compensation
The base salary compensation range being offered for this role is $75,000 - $110,000 USD.
This role is also eligible for an annual short-term incentive bonus.
Company Benefits
WTW provides a competitive benefit package which includes the following (eligibility requirements apply):
Health and Welfare Benefits:
Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
Leave Benefits:
Paid Holidays, Annual Paid Time Off (includes paid state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave), Paid Time Off (Washington State only)
Retirement Benefits:
Contributory Pension Plan and Savings Plan (401k).
At WTW, we trust you to know your work and the people, tools and environment you need to be successful. The majority of our colleagues work in a ”hybrid” style, with a mix of remote, in-person and in-office interactions dependent on the needs of the team, role and clients. Our flexibility is rooted in trust and “hybrid” is not a one-size-fits-all solution.
We understand flexibility is key to supporting an inclusive and diverse workforce and so we encourage requests for all types of flexible working as well as location-based arrangements. Please speak to your recruiter to discuss more.
EOE, including disability/vets
The Marketing team at WTW supports the company's growth, revenue goals, and global brand consistency through strategic marketing campaigns. As a member of the North America CRB Segment Marketing team, you'll focus on promoting CRB products and services within industry verticals. You'll collaborate with CRB colleagues to manage marketing activities, support growth, and maintain brand integrity. Successful candidates must have business acumen, relevant marketing experience, and strong project management, communication, and team skills.
The Role
This position is hybrid and open to candidates from anywhere in the United States.
Responsibilities include:
Clients
Execute comprehensive marketing plans – on time and on budget
Provide informed advice and guidance to key stakeholders on the most appropriate marketing programs.
Introduce innovative and effective ideas/delivery channels that are engaging to clients and prospects
Communicate effectively with team members, internal clients and marketing colleagues to set expectations, advance projects, and troubleshoot issues
Understand buyer roles, segmentation strategies and best practices to effectively target and deliver messaging
Excellence
Partner with CRB leaders to develop marketing strategies that support specific objectives to:
Enhance and foster relationships with existing clients
Generate sales leads and new client acquisition
Create internal awareness of key marketing initiatives
Analyze the effectiveness and efficiency of marketing activities and costs
Use best practices and available marketing tools and resources
Operate within WTW agreed policies, procedures, compliance and core values, demonstrating a consistent and corporate approach.
Contribute to the development of the marketing budget and manage costs to ensure planned expenditure is met including reporting and analysis of marketing effectiveness and impact
Be a WTW brand champion
Colleagues
Build/strengthen relationships across CRB to define business objectives and sales opportunities
Partner with marketing colleagues to foster collaboration and coordination across roles and responsibilities
Develop/update relevant marketing skills including in some specialized areas (e.g., social media, product marketing, outbound marketing tools, webcasts, etc.) where appropriate
As required, effective management of direct reports
Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.
The Requirements
5+ years of marketing experience, preferably in financial services, professional services, or B2B
Experience with creating new marketing opportunities and a proven background of engaging clients with innovative and engaging methods that produced measurable results for positive ROI
Demonstrated social and digital marketing expertise
Excellent influencing skills, executive presence and the ability to present ideas and solutions clearly
Ability to self-direct and switch between strategic and tactical responsibilities
Confidence to navigate ambiguity and prioritize actions from a variety of stakeholders
Diligent listening skills and superior written and verbal communication skills
Strong interpersonal skills, and a willingness to participate as an active member of an energetic team
A completer-finisher mind-set. The ability to drive and deliver projects in a timely manner regardless of any obstacles or challenges
An ability to be flexible and adaptable across a range of tasks; change and adaptability and an ability to work through ambiguity
A good eye for detail and ability to think logically through projects as well as issues that present themselves.
Marketing, communications, public relations or business administration degrees welcomed, or equivalent experience
Bachelor’s degree required
This position will remain posted for a minimum of three business days from the date posted or until a sufficient/appropriate candidate slate has been identified.
Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation (Producer roles only).
Compensation
The base salary compensation range being offered for this role is $75,000 - $110,000 USD.
This role is also eligible for an annual short-term incentive bonus.
Company Benefits
WTW provides a competitive benefit package which includes the following (eligibility requirements apply):
Health and Welfare Benefits:
Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
Leave Benefits:
Paid Holidays, Annual Paid Time Off (includes paid state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave), Paid Time Off (Washington State only)
Retirement Benefits:
Contributory Pension Plan and Savings Plan (401k).
At WTW, we trust you to know your work and the people, tools and environment you need to be successful. The majority of our colleagues work in a ”hybrid” style, with a mix of remote, in-person and in-office interactions dependent on the needs of the team, role and clients. Our flexibility is rooted in trust and “hybrid” is not a one-size-fits-all solution.
We understand flexibility is key to supporting an inclusive and diverse workforce and so we encourage requests for all types of flexible working as well as location-based arrangements. Please speak to your recruiter to discuss more.
EOE, including disability/vets