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Amazon Web Services, Inc.

Digital Marketing Manager, Field Marketing - NAMER

Amazon Web Services, Inc., North Bend, Washington, United States, 98045


Digital Marketing Manager, Field Marketing - NAMER Job ID: 2725704 | Amazon Web Services, Inc.The Digital Marketing Manager is a key contributor to the most impactful and visible digital marketing campaigns executed by the AWS Americas Marketing team. This role will focus on delivering best-in-class digital experiences for AWS events, lifecycle campaigns, and more. You will create and optimize scalable digital marketing processes, operationalize best practices, leverage new tools and platforms, oversee digital execution, and provide team leadership on complex digital tactics. This is a data-driven role that will influence marketing programs with strategic thought leadership and customer experience solutions to ensure campaign goals are met. The ideal candidate for this role will be equally analytical and creative, and have a proven track record leading teams in building and executing strategic lead generation events campaigns that drive new customer acquisition generate pipeline.

Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.Key job responsibilities

Lead execution of digital marketing campaigns including program/project management, build, QA, deployment, testing, and reporting.Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders.Lead automation initiatives to improve processes and productivity, enabling the digital marketing team to scale with high bars on quality and efficiency.Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.Partner with other AWS Marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on Americas priorities.Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.Oversee the creation and optimization of email, landing page, and marketing activity program templates in Marketo, Uberflip, Splashthat, Adobe Experience Manager, and other martech tools.Deliver clear, consistent, and frequent communication with Field Marketing and Events stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.

BASIC QUALIFICATIONS

4+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building and optimizing multiple, simultaneous marketing campaignsExperience managing or working within cross-functional marketing and creative teams

PREFERRED QUALIFICATIONS

Experience in multi-territory campaign managementExperience in digital marketing and content production timelines and process

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

Posted:

August 14, 2024Posted:

May 8, 2024Posted:

September 9, 2024Posted:

August 22, 2024Posted:

August 7, 2024

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