Mars (New)
Media Analytics Manager
Mars (New), Waltham, Massachusetts, us, 02453
This role will be responsible for supporting the media and digital analytics team for PN Europe to deliver maximum value from media performance data to better optimise media testing and investments. This role will include working closely with Mars Media Agencies, Media Activation teams and Media Platforms, to ensure that tests and advanced media measurement is set up with statistical rigour and has results that are actionable within the business. Also, this role is responsible for partnering with the team lead and leading on key projects like investment scenario planning, utilising MMM results and scaled modelling principles.What are we looking for?
Strong experience in marketing analytics, business analytics or customer analytics in a fast-paced environment. Experience in FMCG area would be a plus.Experience working with or at a media agency on campaign measurement is essential.Experience working with 1st and 3rd party data is essential.Base level knowledge of 1st party data consent principles and regulations is a plus.Good collaboration and storytelling skills, which you will use daily, with external consultants, vendors and internal stakeholders.Experience with platform JBPs is a plus.Experience in building insights and recommendations for long-term media planning is essential.Must have experience in test & learn frameworks, data visualization, media analytics and senior stakeholder management.What will be your key responsibilities?
Lead key measurement workstream projects for the EU region on media testing, KPI frameworks, agency reporting alignment and supporting advanced media measurement (sales lift studies and MMM interpretation) with key partners.Work closely with business teams to support analytical needs & fulfill reporting gaps.Create clear and concise insights and demonstrate key storytelling skills for senior stakeholders.Partner with the Mars regional media team on data-driven investment scenario planning across Pet Nutrition Europe.Support on media platform measurement discussions, partnering with our media agencies.Support data op model discussions that are needed to fulfill our long-term team goals and immediate data modelling needs.What can you expect from Mars?
Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Before applying for this role, please read the following information about this opportunity found below.Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5, SKITTLES, BEN’S ORIGINAL, and COCOAVIA. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals, BluePearl, Linnaeus, AniCura, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.
#J-18808-Ljbffr
Strong experience in marketing analytics, business analytics or customer analytics in a fast-paced environment. Experience in FMCG area would be a plus.Experience working with or at a media agency on campaign measurement is essential.Experience working with 1st and 3rd party data is essential.Base level knowledge of 1st party data consent principles and regulations is a plus.Good collaboration and storytelling skills, which you will use daily, with external consultants, vendors and internal stakeholders.Experience with platform JBPs is a plus.Experience in building insights and recommendations for long-term media planning is essential.Must have experience in test & learn frameworks, data visualization, media analytics and senior stakeholder management.What will be your key responsibilities?
Lead key measurement workstream projects for the EU region on media testing, KPI frameworks, agency reporting alignment and supporting advanced media measurement (sales lift studies and MMM interpretation) with key partners.Work closely with business teams to support analytical needs & fulfill reporting gaps.Create clear and concise insights and demonstrate key storytelling skills for senior stakeholders.Partner with the Mars regional media team on data-driven investment scenario planning across Pet Nutrition Europe.Support on media platform measurement discussions, partnering with our media agencies.Support data op model discussions that are needed to fulfill our long-term team goals and immediate data modelling needs.What can you expect from Mars?
Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Before applying for this role, please read the following information about this opportunity found below.Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5, SKITTLES, BEN’S ORIGINAL, and COCOAVIA. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals, BluePearl, Linnaeus, AniCura, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.
#J-18808-Ljbffr