Insight Global
Senior Product Marketing Manager
Insight Global, San Jose, California, United States, 95199
Job Description
Insight Global is looking for an experience Senior Product Marketing Manager to join a growing ecommerce and SaaS company sitting onsite in San Jose, CA. Founded in the heart of Silicon Valley in 2012, this company has built the most cutting-edge technology platform integrated with one of the biggest premium in-house print lab offerings. The integration of a fully customized software suite with lab products makes this the industry-first, all-in-one solution for professional photographers.
In this role, we are looking for an experienced product marketing leader to lead the strategy and execution for this company's print lab business. Reporting directly to the VP of Marketing, this is a full-time position and is required to be onsite five days a week in their San Jose office.
Key responsibilities are as follows:
Drive data-driven strategy development and executions to grow acquisition of professional photographers and conversion to customers
Increase activation, retention, and lifetime value of customers
Develop marketing content on company website, including web pages, videos, creatives, presale and post-order customer support content and assist channel marketers for paid and organic marketing campaigns
Test, validate, and develop offline marketing channels for presale, account management, and business development
Orchestrate educational programs (webinars, content marketing campaigns, in person events, influencers, trade shows) that inspire our target audience and help facilitate product education and trials
Conduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategies
Key Delivery Areas of Focus:
Grow revenues for print lab business by focusing on customer acquisition, activation, retention, and monetization
Serve as the voice of the customer
Aligning and enabling internal teams to tell the right company story
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
7+ years of product marketing experience with demonstrated success in growing eCommerce business with a long conversion funnel
Combined understanding of eCommerce, online software platform, and the B2B2C approach.
Previous marketing experience towards prosumers or SMBs (especially small business owners) is a must
Strong analytical skills with a bias towards data and KPIs and familiarity with A/B tests
Motivation to work collaboratively in a fast-paced, ever-changing environment. Past experience working in a dynamic, global team environment is a plus
Creative problem solving skills and ability to diagnose problems, isolate them into actionable tactics, and drive towards creative solutions
Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations - Interest in photography, design, and arts null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
Insight Global is looking for an experience Senior Product Marketing Manager to join a growing ecommerce and SaaS company sitting onsite in San Jose, CA. Founded in the heart of Silicon Valley in 2012, this company has built the most cutting-edge technology platform integrated with one of the biggest premium in-house print lab offerings. The integration of a fully customized software suite with lab products makes this the industry-first, all-in-one solution for professional photographers.
In this role, we are looking for an experienced product marketing leader to lead the strategy and execution for this company's print lab business. Reporting directly to the VP of Marketing, this is a full-time position and is required to be onsite five days a week in their San Jose office.
Key responsibilities are as follows:
Drive data-driven strategy development and executions to grow acquisition of professional photographers and conversion to customers
Increase activation, retention, and lifetime value of customers
Develop marketing content on company website, including web pages, videos, creatives, presale and post-order customer support content and assist channel marketers for paid and organic marketing campaigns
Test, validate, and develop offline marketing channels for presale, account management, and business development
Orchestrate educational programs (webinars, content marketing campaigns, in person events, influencers, trade shows) that inspire our target audience and help facilitate product education and trials
Conduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategies
Key Delivery Areas of Focus:
Grow revenues for print lab business by focusing on customer acquisition, activation, retention, and monetization
Serve as the voice of the customer
Aligning and enabling internal teams to tell the right company story
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
7+ years of product marketing experience with demonstrated success in growing eCommerce business with a long conversion funnel
Combined understanding of eCommerce, online software platform, and the B2B2C approach.
Previous marketing experience towards prosumers or SMBs (especially small business owners) is a must
Strong analytical skills with a bias towards data and KPIs and familiarity with A/B tests
Motivation to work collaboratively in a fast-paced, ever-changing environment. Past experience working in a dynamic, global team environment is a plus
Creative problem solving skills and ability to diagnose problems, isolate them into actionable tactics, and drive towards creative solutions
Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations - Interest in photography, design, and arts null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.