Dow Jones & Company, Inc.
Associate Director, Paid Media
Dow Jones & Company, Inc., Long Island City, New York, United States, 11101
Job InformationDow Jones - Associate Director, Paid Media in NEW YORK, New York
Job Description:
Do not wait to apply after reading this description a high application volume is expected for this opportunity.About Us:Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).About the Role:Dow Jones is seeking an Associate Director, Paid Media to lead the strategy, management, and optimization across Search, Social, Display, and Programmatic campaigns for Barron's and MarketWatch.As Associate Director, you will manage a team of digital growth marketers and oversee all in-house paid media operations dedicated to acquiring Barron's and MarketWatch subscribers. Barron's covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data.You will report to the Senior Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement, Retention, Brand, and Audience.You will work on-site in our midtown Manhattan office 3 days each week.You Will:Manage a team of 3 managers and associates.Oversee and drive the holistic strategic vision of in-house media campaigns across Google, Bing, Meta, X, LinkedIn, and Snapchat for Barron's and MarketWatch.Optimize media spend of $10M across platforms and markets to increase audience reach and maximize acquisition volume.Develop, test, and share performance results with Acquisition and Creative teams to inform direction on creative offers.Implement measurement strategies to drive incrementality and improve efficiency.Partner with Newsroom, Brand, and Acquisition on marketing initiatives to develop a full-funnel media strategy across platforms.Work with the Marketing Audience team on implementing new MarTech and advancing Paid Media reporting.Present Paid Media strategy and performance to key stakeholders and SLT within the Performance Marketing team.Support Senior Director, Paid Media in evaluating the overall value (costs, benefits, competitive analysis) of each tech platform as well as proposed opportunities to execute and expand on the relationships.You Have:The willingness to work in our midtown Manhattan office 3 days each week.10+ years of experience working in a digital media-based role.Experience managing an annual budget of at least $6 million to $9 million.Experience managing a team and working with several cross-functional partners.Expertise of media buying on Google, Bing, Meta, X, LinkedIn, and Snapchat.In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360).B2C subscription marketing experience is preferred.App acquisition experience is preferred.A bachelor's degree in marketing or business administration is preferred.#LI-HYBRIDOur Benefits:Comprehensive Healthcare PlansPaid Time OffRetirement PlansLifestyle programs & Wellness ResourcesFamily Care Benefits & Caregiving SupportReasonable Accommodation:
Dow Jones is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.Business Area: Dow Jones - CMO - MarketingJob Category: Marketing & Product ManagementUnion Status: Non-Union rolePay Range: $125,000 - $155,000Req ID: 42646
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Job Description:
Do not wait to apply after reading this description a high application volume is expected for this opportunity.About Us:Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).About the Role:Dow Jones is seeking an Associate Director, Paid Media to lead the strategy, management, and optimization across Search, Social, Display, and Programmatic campaigns for Barron's and MarketWatch.As Associate Director, you will manage a team of digital growth marketers and oversee all in-house paid media operations dedicated to acquiring Barron's and MarketWatch subscribers. Barron's covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data.You will report to the Senior Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement, Retention, Brand, and Audience.You will work on-site in our midtown Manhattan office 3 days each week.You Will:Manage a team of 3 managers and associates.Oversee and drive the holistic strategic vision of in-house media campaigns across Google, Bing, Meta, X, LinkedIn, and Snapchat for Barron's and MarketWatch.Optimize media spend of $10M across platforms and markets to increase audience reach and maximize acquisition volume.Develop, test, and share performance results with Acquisition and Creative teams to inform direction on creative offers.Implement measurement strategies to drive incrementality and improve efficiency.Partner with Newsroom, Brand, and Acquisition on marketing initiatives to develop a full-funnel media strategy across platforms.Work with the Marketing Audience team on implementing new MarTech and advancing Paid Media reporting.Present Paid Media strategy and performance to key stakeholders and SLT within the Performance Marketing team.Support Senior Director, Paid Media in evaluating the overall value (costs, benefits, competitive analysis) of each tech platform as well as proposed opportunities to execute and expand on the relationships.You Have:The willingness to work in our midtown Manhattan office 3 days each week.10+ years of experience working in a digital media-based role.Experience managing an annual budget of at least $6 million to $9 million.Experience managing a team and working with several cross-functional partners.Expertise of media buying on Google, Bing, Meta, X, LinkedIn, and Snapchat.In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360).B2C subscription marketing experience is preferred.App acquisition experience is preferred.A bachelor's degree in marketing or business administration is preferred.#LI-HYBRIDOur Benefits:Comprehensive Healthcare PlansPaid Time OffRetirement PlansLifestyle programs & Wellness ResourcesFamily Care Benefits & Caregiving SupportReasonable Accommodation:
Dow Jones is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.Business Area: Dow Jones - CMO - MarketingJob Category: Marketing & Product ManagementUnion Status: Non-Union rolePay Range: $125,000 - $155,000Req ID: 42646
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