VisionSpark
Director of Marketing
VisionSpark, Groveport, Ohio, us, 43195
WEATHERABLESDIRECTOR OF MARKETINGAre you ready to lead the charge in transforming business to consumer marketing strategies into game-changing results? Can you think outside the box, thriving in a dynamic fast-paced environment? Do you excel at developing innovative campaigns that drive customer experience and overall sales? If you possess these qualities and have a proven track record in marketing leadership, we want to talk to you!Our ideal Director of Marketing is:Strategic.
You think big picture, aligning marketing initiatives with overall business goals to drive sustainable growth.Resourceful.
Your innovative ideas and creative approach set your brand apart from the competition, creating a memorable and engaging customer experience.Open to Learning and Growing.
You embrace continuous improvement, seeking out new knowledge, technology and skills to stay ahead in the ever-evolving marketing landscape.Detail-Oriented.
Your meticulous nature ensures that every aspect of our marketing strategy is executed flawlessly, leaving no stone unturned.A Culture Champion.
You foster a positive and inclusive workplace, ensuring that every team member feels valued and motivated.Our ideal Director of Marketing brings passion, dedication, and creativity to Weatherables. This role plays a pivotal part in shaping our brand's future, driving customer engagement, and creating a collaborative and innovative marketing team. If you're ready to make a significant impact and lead our organization to new heights, we'd love to hear from you.RESPONSIBILITIESThe responsibilities of our Director of Marketing include, but are not limited to:Build and develop an internal marketing team, creating successful initiatives and measuring ROI on all campaignsBuild strategic partnerships with the executive leadership teamOwnership of the full customer website experience from first interactions to product check outMaster company product lines to effectively market and promote themCreate and managed all departmental budgetsDevelop, enhance, and perfect internal and external marketing materials, increasing and enhancing brand reputation and recognition among customersOwn the development of key marketing initiatives, including lead generation, video content, and social media to increase brand awareness and visibilityCollaborate with the Sales team to significantly increase online sales conversions through strategic B2C marketing effortsDevelop and expand wholesale brandsGrow the Weatherables Professional Program (Contractor / Installer partnerships) to break into new marketsMaintain strong relationships with external marketing firms to ensure cohesive branding and marketing strategies
This is a full-time, in-person position based in Groveport, OH.QUALIFICATIONSRequired:7+ years of marketing experience, including direct to consumer eCommerce website / 3rd party marketplace product sales and brand management5+ years of proven team leadership and growth experience3+ years of experience managing department budgetsExperience managing external partners/vendorsDemonstrated ability to build strategic partnerships with executive leadershipPreferred:B2B marketing experienceProfessional videography experienceWebsite development experience, including SEO and digital advertisingSocial media management experience across multiple channels, focusing on sales conversionsExperience in eCommerce within the building industry (e.g., Home Depot, Amazon, eBay, Lowes)4-year Marketing degreeDesired:Experience in the fencing and railing industryCopywriting experienceTHE COMPANY – WEATHERABLESWeatherables is a leader in the B2C vinyl fencing and railing industry, dedicated to providing high-quality, eco-friendly products. We pride ourselves on superior customer service, quality control, and consistent product excellence. Join us and be part of a company known for its innovation and growth.WHY WORK WITH USWe prioritize environmental sustainability, using 85% recycled materialsOur brand is well known and respected in the industryEnjoy continuous growth and successWe provide superior customer service and quality controlWe produce consistent, reliable products in the marketplaceThere is long-term growth potential for your careerOpportunity to be a part of the leadership teamOpportunity to build and lead the marketing teamWe promote an adaptable and helpful cultureFun working environmentFlexible work schedule upon fulfilling job dutiesAnnual leadership retreat in Scottsdale, AZOUR CORE VALUESShow Compassion and Respect:
Treat everyone with kindness and understanding.Take Ownership:
Be accountable for your actions and decisions.Be a Dedicated Team Player:
Collaborate and support your colleagues.Salary:
$110k - $125kBenefits:
PTO, health insurance, paid holidays, 401K program with match after one year of employment, employee engagement perks (for example: Columbus Blue Jackets tickets, yearly basketball tournament, etc.)If you can turn creative ideas into powerful marketing strategies, then apply now!
You think big picture, aligning marketing initiatives with overall business goals to drive sustainable growth.Resourceful.
Your innovative ideas and creative approach set your brand apart from the competition, creating a memorable and engaging customer experience.Open to Learning and Growing.
You embrace continuous improvement, seeking out new knowledge, technology and skills to stay ahead in the ever-evolving marketing landscape.Detail-Oriented.
Your meticulous nature ensures that every aspect of our marketing strategy is executed flawlessly, leaving no stone unturned.A Culture Champion.
You foster a positive and inclusive workplace, ensuring that every team member feels valued and motivated.Our ideal Director of Marketing brings passion, dedication, and creativity to Weatherables. This role plays a pivotal part in shaping our brand's future, driving customer engagement, and creating a collaborative and innovative marketing team. If you're ready to make a significant impact and lead our organization to new heights, we'd love to hear from you.RESPONSIBILITIESThe responsibilities of our Director of Marketing include, but are not limited to:Build and develop an internal marketing team, creating successful initiatives and measuring ROI on all campaignsBuild strategic partnerships with the executive leadership teamOwnership of the full customer website experience from first interactions to product check outMaster company product lines to effectively market and promote themCreate and managed all departmental budgetsDevelop, enhance, and perfect internal and external marketing materials, increasing and enhancing brand reputation and recognition among customersOwn the development of key marketing initiatives, including lead generation, video content, and social media to increase brand awareness and visibilityCollaborate with the Sales team to significantly increase online sales conversions through strategic B2C marketing effortsDevelop and expand wholesale brandsGrow the Weatherables Professional Program (Contractor / Installer partnerships) to break into new marketsMaintain strong relationships with external marketing firms to ensure cohesive branding and marketing strategies
This is a full-time, in-person position based in Groveport, OH.QUALIFICATIONSRequired:7+ years of marketing experience, including direct to consumer eCommerce website / 3rd party marketplace product sales and brand management5+ years of proven team leadership and growth experience3+ years of experience managing department budgetsExperience managing external partners/vendorsDemonstrated ability to build strategic partnerships with executive leadershipPreferred:B2B marketing experienceProfessional videography experienceWebsite development experience, including SEO and digital advertisingSocial media management experience across multiple channels, focusing on sales conversionsExperience in eCommerce within the building industry (e.g., Home Depot, Amazon, eBay, Lowes)4-year Marketing degreeDesired:Experience in the fencing and railing industryCopywriting experienceTHE COMPANY – WEATHERABLESWeatherables is a leader in the B2C vinyl fencing and railing industry, dedicated to providing high-quality, eco-friendly products. We pride ourselves on superior customer service, quality control, and consistent product excellence. Join us and be part of a company known for its innovation and growth.WHY WORK WITH USWe prioritize environmental sustainability, using 85% recycled materialsOur brand is well known and respected in the industryEnjoy continuous growth and successWe provide superior customer service and quality controlWe produce consistent, reliable products in the marketplaceThere is long-term growth potential for your careerOpportunity to be a part of the leadership teamOpportunity to build and lead the marketing teamWe promote an adaptable and helpful cultureFun working environmentFlexible work schedule upon fulfilling job dutiesAnnual leadership retreat in Scottsdale, AZOUR CORE VALUESShow Compassion and Respect:
Treat everyone with kindness and understanding.Take Ownership:
Be accountable for your actions and decisions.Be a Dedicated Team Player:
Collaborate and support your colleagues.Salary:
$110k - $125kBenefits:
PTO, health insurance, paid holidays, 401K program with match after one year of employment, employee engagement perks (for example: Columbus Blue Jackets tickets, yearly basketball tournament, etc.)If you can turn creative ideas into powerful marketing strategies, then apply now!