Northwestern University
Manager, External Communications
Northwestern University, Evanston, Illinois, us, 60208
Apply for Job Job ID 51006Location Evanston, IllinoisAdd to Favorite Jobs Email this Job
Department:
Kellogg CommunicationsSalary/Grade:
EXS/8
Job Summary:The Manager, External Relations helps develop and leads execution of communications strategies to advance Kellogg's reputational and strategic priorities. The core focus of this role is on developing and executing media relations strategies that enhance Kellogg's reputation on the enterprise level and in priority industries and academic areas. The Manager navigates a complex organization to form relationships with key Kellogg sources and subject matter experts. The Manager develops and manages measurement strategies to assess media relations success, shapes narratives and messaging to guide external communications and provides strategic counsel and coaching to school faculty and leadership. The Manager plays important roles on key cross-departmental integrated marketing and communications initiatives, including Kellogg's content platforms, prospective student marketing efforts and issues management activities.Specific Responsibilities:External Relations:Help shape strategies to advance Kellogg reputational and strategic priorities through proactive and reactive media relations; lead execution of those strategies, cultivating fruitful relationships with reporters in business school and top tier media.Build productive partnerships across Kellogg - with a focus on forming trusted relationships with faculty, school leaders and students - to generate strong participation by Kellogg sources and subject matter experts in external relations efforts.Provide counsel and support to Kellogg faculty, leadership and students participating in media and other communications activities.Lead research to aid the external communications team in making strategic decisions regarding media inquiries, reporter relationships, speaking engagements and award submissions.Partner with social media coordinators, Director of Enterprise Communications, Marketing and other marketing and communications colleagues to ensure that media coverage as well as owned content is amplified and used as broadly as possible to advance multiple Kellogg objectives.Develop narratives and key messages to support key institutional announcements, including Kellogg's Class Profile and Employment Report. Act as an essential player in bringing institutional announcements like Class Profile, Employment Report and Super Bowl to fruition via cross-team efforts involving media relations, owned content, design/creative and social media.Media Reporting & Analytics:Lead development of media measurement and reporting strategies in partnership with Communications team leadership. Drive weekly and monthly media reporting and measurement aligned with the external communications team's and Kellogg's strategic goals.Train and manage Senior Communications Coordinator as they drive much of the execution of media analysis and reportingCraft visually effective reports and presentations for school leadership regarding media relations activity and performance.Team Management:Help recruit and serve as manager for a Senior Communications Coordinator, guiding that team member's development and shepherding their focus on media relationsRecruit, retain and develop interns serving the external communications team.Manage the day-to-day workflow of intern team, serving as ongoing manager and mentor.Integrated Marketing & Communications Activities:Partner with IMC colleagues to advance and support integrated marketing and communications initiatives including Kellogg's content strategies, prospective student outreach and issues management activities.Minimum Qualifications: (Education, experience, and any other certifications or clearances)A bachelor's degree or the equivalent combination of education, training and experience from which comparable skills can be acquired.Minimum Competencies: (Skills, knowledge, and abilities.)Strong media strategist and critical thinker with demonstrated track record of securing impactful media results to advance organization objectivesDemonstrated ability to cultivate fruitful relationships with high priority journalistsProven ability to navigate complex organizations and to build internal partnerships that support communications efforts; experience building productive partnerships with faculty is idealStrong organizational, project management and workflow coordination skillsExcellent writer with keen attention to detailDemonstrated ability to perform high-quality work in a fast-paced environment, handle multiple priorities and meet tight deadlinesCommunicates effectively and professionally one-to-one, in groups and with leadershipSelf-starter who takes initiative, takes ownership of role and responsibilities and proposes new ideas and solutionsFirm knowledge of social mediaExceptional fluency in MS Office suite (including Power Point), English-language grammar and Associated Press style rulesPreferred Qualifications: (Education and experience)3-5 years' experience in a communications or public relations role.Preferred Competencies: (Skills, knowledge, and abilities)Familiarity with higher education environments.Target hiring range for this position will be between $74,000 - $80,000 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.Benefits:At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at
https://www.northwestern.edu/hr/benefits/index.html
to learn more.Work-Life and Wellness:Northwestern offers comprehensive programs and services to help you and your family navigate life's challenges and opportunities and adopt and maintain healthy lifestyles.We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at
https://www.northwestern.edu/hr/benefits/work-life/index.html
to learn more.Professional Growth & Development:Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you're interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at
https://www.northwestern.edu/hr/learning/index.html
to learn more .
Northwestern strongly recommends COVID-19 vaccinations and boosters for people who can obtain them as a critical tool for minimizing severe illness. More information can be found on the COVID-19 and Campus Updates webpage.The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on
EEO is the Law.
#LI-AS1
Department:
Kellogg CommunicationsSalary/Grade:
EXS/8
Job Summary:The Manager, External Relations helps develop and leads execution of communications strategies to advance Kellogg's reputational and strategic priorities. The core focus of this role is on developing and executing media relations strategies that enhance Kellogg's reputation on the enterprise level and in priority industries and academic areas. The Manager navigates a complex organization to form relationships with key Kellogg sources and subject matter experts. The Manager develops and manages measurement strategies to assess media relations success, shapes narratives and messaging to guide external communications and provides strategic counsel and coaching to school faculty and leadership. The Manager plays important roles on key cross-departmental integrated marketing and communications initiatives, including Kellogg's content platforms, prospective student marketing efforts and issues management activities.Specific Responsibilities:External Relations:Help shape strategies to advance Kellogg reputational and strategic priorities through proactive and reactive media relations; lead execution of those strategies, cultivating fruitful relationships with reporters in business school and top tier media.Build productive partnerships across Kellogg - with a focus on forming trusted relationships with faculty, school leaders and students - to generate strong participation by Kellogg sources and subject matter experts in external relations efforts.Provide counsel and support to Kellogg faculty, leadership and students participating in media and other communications activities.Lead research to aid the external communications team in making strategic decisions regarding media inquiries, reporter relationships, speaking engagements and award submissions.Partner with social media coordinators, Director of Enterprise Communications, Marketing and other marketing and communications colleagues to ensure that media coverage as well as owned content is amplified and used as broadly as possible to advance multiple Kellogg objectives.Develop narratives and key messages to support key institutional announcements, including Kellogg's Class Profile and Employment Report. Act as an essential player in bringing institutional announcements like Class Profile, Employment Report and Super Bowl to fruition via cross-team efforts involving media relations, owned content, design/creative and social media.Media Reporting & Analytics:Lead development of media measurement and reporting strategies in partnership with Communications team leadership. Drive weekly and monthly media reporting and measurement aligned with the external communications team's and Kellogg's strategic goals.Train and manage Senior Communications Coordinator as they drive much of the execution of media analysis and reportingCraft visually effective reports and presentations for school leadership regarding media relations activity and performance.Team Management:Help recruit and serve as manager for a Senior Communications Coordinator, guiding that team member's development and shepherding their focus on media relationsRecruit, retain and develop interns serving the external communications team.Manage the day-to-day workflow of intern team, serving as ongoing manager and mentor.Integrated Marketing & Communications Activities:Partner with IMC colleagues to advance and support integrated marketing and communications initiatives including Kellogg's content strategies, prospective student outreach and issues management activities.Minimum Qualifications: (Education, experience, and any other certifications or clearances)A bachelor's degree or the equivalent combination of education, training and experience from which comparable skills can be acquired.Minimum Competencies: (Skills, knowledge, and abilities.)Strong media strategist and critical thinker with demonstrated track record of securing impactful media results to advance organization objectivesDemonstrated ability to cultivate fruitful relationships with high priority journalistsProven ability to navigate complex organizations and to build internal partnerships that support communications efforts; experience building productive partnerships with faculty is idealStrong organizational, project management and workflow coordination skillsExcellent writer with keen attention to detailDemonstrated ability to perform high-quality work in a fast-paced environment, handle multiple priorities and meet tight deadlinesCommunicates effectively and professionally one-to-one, in groups and with leadershipSelf-starter who takes initiative, takes ownership of role and responsibilities and proposes new ideas and solutionsFirm knowledge of social mediaExceptional fluency in MS Office suite (including Power Point), English-language grammar and Associated Press style rulesPreferred Qualifications: (Education and experience)3-5 years' experience in a communications or public relations role.Preferred Competencies: (Skills, knowledge, and abilities)Familiarity with higher education environments.Target hiring range for this position will be between $74,000 - $80,000 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.Benefits:At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at
https://www.northwestern.edu/hr/benefits/index.html
to learn more.Work-Life and Wellness:Northwestern offers comprehensive programs and services to help you and your family navigate life's challenges and opportunities and adopt and maintain healthy lifestyles.We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at
https://www.northwestern.edu/hr/benefits/work-life/index.html
to learn more.Professional Growth & Development:Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you're interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at
https://www.northwestern.edu/hr/learning/index.html
to learn more .
Northwestern strongly recommends COVID-19 vaccinations and boosters for people who can obtain them as a critical tool for minimizing severe illness. More information can be found on the COVID-19 and Campus Updates webpage.The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on
EEO is the Law.
#LI-AS1