Vista Higher Learning
Sr. Marketing Operations Specialist
Vista Higher Learning, Boston, Massachusetts, United States, 02116
WHO ARE YOU?
A
talented
Marketing Operations
professional
looking to
further
your
digital marketing career by playing
a key role in a growing education-focused organization that values everything about you and what you bring to your work.
WHO ARE WE?
We are
passionate,
lifelong learners,
and
creative thinkers
committed to the advancement of literacy and language learning
.
WHAT IS THE ROLE ABOUT?
As
the Senior Marketing Operations Specialist
,
you'll
be part of a
dynamic team
utilizing
the Marketing Tech stack to lead product marketing initiatives
and
go-to-market strategy
.
You'll
be the Marketo SME for the team, which includes managing current campaigns, program & campaign planning, customer journeys, and other related
initiatives.
WHY IS THIS EXCITING?
This is a unique opportunity to
be
a game-changer
through your strong marketing/Marketo skills
in a
highly
collaborative environment
with
the
ability
to drive business growth
through your efforts on strategic marketing initiatives
, as well as having
high visibility
across all levels of the organization.
IN THIS ROLE YOU WILL:
Drive strategic alignment as the Marketing Technology/Marketo SME,
ensuring tools and systems are
optimized
to support growth and scalabilityCollaborate cross-functionally with product,
sales
and operations teams
to drive cohesive and impactful
campaigns and support sales enablement activitiesLead the design and implementation of advanced analytics frameworks and
dashboards, enabling the marketing team to track, measure, and
optimize
performance with precisionTranslate complex data into actionable insights, guiding strategic decisions and ensuring
that marketing efforts are targeted, effective, and aligned with business objectivesCreate
and implemen
t
processes that scale with company growth, focusing on
automation, workflow optimization, and seamless execution of marketing strategiesDevelop audience segmentation, including lifecycle stages and personas
in order to
strengthen the various
customer journeys and impact pipeline movementConduct Customer Journey Mapping exercises regularly to document existing processes as well as to
locate
gaps and make plans to
optimize
via campaigns, engagements, reports, and dashboardsBuild and manage dashboards across the various
systems to provide real-time reporting outputs that are centralized and allow for easy for stakeholders to
rapidly access key information on performanceYOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE)
Bachelor's
degree
required5
+ years of
marketing
experience
required
,
including significant, relevant experience in
marketing operations and automation, with proven
expertise
in launching and measuring
automation campaigns across a variety of
MarTech
platform2+ years of hands-on, relevant experience with Marketo
required
(examples
include
having prior experience
as
a Marketo
A
dmin
istrator
, led or have been a part of Marketo integrations, led scoring, built multi-channel programs and or MQL systems)
,
as well as strong audience segmentation skillsStrong
CRM
experience
required
(preferably Salesforce or similar)Prior experience managing multiple complex marketing programs from conception to launch, with strong program execution skills
requiredStrong project management skills
required
(prior experience managing multiple high-priority projects of varying complexity while keeping stakeholders informed and ensuring that deliverables are on track)Effective communication skills
required
, which
include
s
presenting technical marketing information to non-technical audiencesIDEAL IF YOU HAVE or ARE (PREFERRED SKILLS & EXPERIENCE)
Bachelor's degree or advanced degree in Marketing
Prior experience in B2B,
SAAS
, education technology and
/
or language learning
environment
Highly
organized
Strong presentation skillsComfortable pivoting between tactical and strategic prioritiesLOCATION
Hybrid : This role requires a hybrid schedule where 2 days a week are onsite in our Boston, MA location during the week. Candidates must reside in MA or RI and be willing to meet this requirement in order to be considered.
Qualified applicants must be eligible to work in the United States to be considered for this role. Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.
OUR BENEFITS
package includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, generous employee referral bonuses, PTO and paid holidays.
This job posting and job descriptions are subject to change at any time.
ACCESSIBILITY NOTICE
: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to:
disabilityaccommodations@vistahigherlearning.com
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf
Vista Higher Learning is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sexual orientation, gender identity, national origin, physical or mental disability, and/or protected veteran status or other characteristics protected by applicable law.
PI6a8196c2ba75-35216-35557053
A
talented
Marketing Operations
professional
looking to
further
your
digital marketing career by playing
a key role in a growing education-focused organization that values everything about you and what you bring to your work.
WHO ARE WE?
We are
passionate,
lifelong learners,
and
creative thinkers
committed to the advancement of literacy and language learning
.
WHAT IS THE ROLE ABOUT?
As
the Senior Marketing Operations Specialist
,
you'll
be part of a
dynamic team
utilizing
the Marketing Tech stack to lead product marketing initiatives
and
go-to-market strategy
.
You'll
be the Marketo SME for the team, which includes managing current campaigns, program & campaign planning, customer journeys, and other related
initiatives.
WHY IS THIS EXCITING?
This is a unique opportunity to
be
a game-changer
through your strong marketing/Marketo skills
in a
highly
collaborative environment
with
the
ability
to drive business growth
through your efforts on strategic marketing initiatives
, as well as having
high visibility
across all levels of the organization.
IN THIS ROLE YOU WILL:
Drive strategic alignment as the Marketing Technology/Marketo SME,
ensuring tools and systems are
optimized
to support growth and scalabilityCollaborate cross-functionally with product,
sales
and operations teams
to drive cohesive and impactful
campaigns and support sales enablement activitiesLead the design and implementation of advanced analytics frameworks and
dashboards, enabling the marketing team to track, measure, and
optimize
performance with precisionTranslate complex data into actionable insights, guiding strategic decisions and ensuring
that marketing efforts are targeted, effective, and aligned with business objectivesCreate
and implemen
t
processes that scale with company growth, focusing on
automation, workflow optimization, and seamless execution of marketing strategiesDevelop audience segmentation, including lifecycle stages and personas
in order to
strengthen the various
customer journeys and impact pipeline movementConduct Customer Journey Mapping exercises regularly to document existing processes as well as to
locate
gaps and make plans to
optimize
via campaigns, engagements, reports, and dashboardsBuild and manage dashboards across the various
systems to provide real-time reporting outputs that are centralized and allow for easy for stakeholders to
rapidly access key information on performanceYOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE)
Bachelor's
degree
required5
+ years of
marketing
experience
required
,
including significant, relevant experience in
marketing operations and automation, with proven
expertise
in launching and measuring
automation campaigns across a variety of
MarTech
platform2+ years of hands-on, relevant experience with Marketo
required
(examples
include
having prior experience
as
a Marketo
A
dmin
istrator
, led or have been a part of Marketo integrations, led scoring, built multi-channel programs and or MQL systems)
,
as well as strong audience segmentation skillsStrong
CRM
experience
required
(preferably Salesforce or similar)Prior experience managing multiple complex marketing programs from conception to launch, with strong program execution skills
requiredStrong project management skills
required
(prior experience managing multiple high-priority projects of varying complexity while keeping stakeholders informed and ensuring that deliverables are on track)Effective communication skills
required
, which
include
s
presenting technical marketing information to non-technical audiencesIDEAL IF YOU HAVE or ARE (PREFERRED SKILLS & EXPERIENCE)
Bachelor's degree or advanced degree in Marketing
Prior experience in B2B,
SAAS
, education technology and
/
or language learning
environment
Highly
organized
Strong presentation skillsComfortable pivoting between tactical and strategic prioritiesLOCATION
Hybrid : This role requires a hybrid schedule where 2 days a week are onsite in our Boston, MA location during the week. Candidates must reside in MA or RI and be willing to meet this requirement in order to be considered.
Qualified applicants must be eligible to work in the United States to be considered for this role. Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.
OUR BENEFITS
package includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, generous employee referral bonuses, PTO and paid holidays.
This job posting and job descriptions are subject to change at any time.
ACCESSIBILITY NOTICE
: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to:
disabilityaccommodations@vistahigherlearning.com
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf
Vista Higher Learning is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sexual orientation, gender identity, national origin, physical or mental disability, and/or protected veteran status or other characteristics protected by applicable law.
PI6a8196c2ba75-35216-35557053