Aroma360
Marketing Manager
Aroma360, Miami, Florida, us, 33222
Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way. Aroma360 is continuously raising the bar for healthy scenting solutions in the industry!
We are seeking a Marketing Manager to join our growing team. As a Marketing Manager, you are passionate about building strong customer relationships, thrive in a fast-paced environment and are adept at managing projects . Your creative thinking and analytical mindset will be instrumental in identifying opportunities for growth and optimizing our customer marketing initiatives.
Responsibilities:
Drive engagement of subscribers post-signup through lifecycle marketing campaigns.Execute email marketing and SMS campaigns through Klayvio/Attentitve.Report on business metrics using tools like Shopify Plus, Google Analytics, Klayvio, Attentive, Recharge, Ordergroove, and other apps.Collaborate with other departments as necessary to monitor campaigns, develop reports, metrics, and analysis of marketing programs to measure ROI and program effectiveness.Measure, analyze, and report lifecycle campaign performance and deliver weekly, monthly, and quarterly campaign performance briefs to marketing leadership.Measure KPIs such as LTV and CRM and how they impact the Subscription Revenue GoalsUnderstand the different customer segments along the subscriber journey tailoring strategies and meeting their needs.Develop and execute automated lifecycle marketing journeys and campaigns across our marketing channels in order to engage and retain subscribers, with a strong focus on onsite, notifications, in-app, and email marketing.Test and improve on-site flows for subscription upgrades, and save to maximize subscriber relationshipManage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagementRequirements:
Bachelors in Marketing1-3 years of professional work experienceMust has E-commerce experienceLifecycle Marketing: Proficiency in creating and executing customer journey campaigns for engagement and retention.Automation Tools: Skilled in using Klayvio, Attentive, and similar platforms for email and SMS campaigns.Analytics and Reporting: Ability to analyze data from Shopify Plus, Google Analytics, etc., and provide actionable insights.Cross-functional Collaboration: Effective teamwork and communication to align on goals and optimize strategies.Segmentation and Personalization: Expertise in segmenting and tailoring messaging for different customer groupsJoining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including:
Comprehensive health coverage, including dental and vision insurance, to ensure you and your family are taken care of.Life insurance provides peace of mind for you and your loved ones.Paid time off, allowing you to recharge and enjoy life outside of work.Access to a 401(k) plan to help you plan for a secure financial future.Employee discount to take advantage of great deals on our products and services.Opportunities for paid training to develop your skills and advance your career.Fun and exciting company events.
Our organization is an equal opportunity employer and does not discriminate against any candidate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.
We are seeking a Marketing Manager to join our growing team. As a Marketing Manager, you are passionate about building strong customer relationships, thrive in a fast-paced environment and are adept at managing projects . Your creative thinking and analytical mindset will be instrumental in identifying opportunities for growth and optimizing our customer marketing initiatives.
Responsibilities:
Drive engagement of subscribers post-signup through lifecycle marketing campaigns.Execute email marketing and SMS campaigns through Klayvio/Attentitve.Report on business metrics using tools like Shopify Plus, Google Analytics, Klayvio, Attentive, Recharge, Ordergroove, and other apps.Collaborate with other departments as necessary to monitor campaigns, develop reports, metrics, and analysis of marketing programs to measure ROI and program effectiveness.Measure, analyze, and report lifecycle campaign performance and deliver weekly, monthly, and quarterly campaign performance briefs to marketing leadership.Measure KPIs such as LTV and CRM and how they impact the Subscription Revenue GoalsUnderstand the different customer segments along the subscriber journey tailoring strategies and meeting their needs.Develop and execute automated lifecycle marketing journeys and campaigns across our marketing channels in order to engage and retain subscribers, with a strong focus on onsite, notifications, in-app, and email marketing.Test and improve on-site flows for subscription upgrades, and save to maximize subscriber relationshipManage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagementRequirements:
Bachelors in Marketing1-3 years of professional work experienceMust has E-commerce experienceLifecycle Marketing: Proficiency in creating and executing customer journey campaigns for engagement and retention.Automation Tools: Skilled in using Klayvio, Attentive, and similar platforms for email and SMS campaigns.Analytics and Reporting: Ability to analyze data from Shopify Plus, Google Analytics, etc., and provide actionable insights.Cross-functional Collaboration: Effective teamwork and communication to align on goals and optimize strategies.Segmentation and Personalization: Expertise in segmenting and tailoring messaging for different customer groupsJoining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including:
Comprehensive health coverage, including dental and vision insurance, to ensure you and your family are taken care of.Life insurance provides peace of mind for you and your loved ones.Paid time off, allowing you to recharge and enjoy life outside of work.Access to a 401(k) plan to help you plan for a secure financial future.Employee discount to take advantage of great deals on our products and services.Opportunities for paid training to develop your skills and advance your career.Fun and exciting company events.
Our organization is an equal opportunity employer and does not discriminate against any candidate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.