Leaf Home
Regional Event Marketing Manager
Leaf Home, Waukesha, Wisconsin, United States, 53188
Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust, and quality via 200+ regional sales and installation offices along with comprehensive field support offices in New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest-growing private companies by Inc 5000 and recognized as a top employer nationally. Benefits of working at Leaf Home are wide-ranging and include:
Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee
Position Summary:
The
Regional Event Marketing Manager
is responsible for managing a team of
Event Marketing Managers
and
Event Marketers
within their designated region .
This individual is accountable for their direct report's performance, ability to exceed revenue targets, maintain budgets, and the successful execution and operations of the Event Marketing Department.
Essential Duties and Responsibilities:Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow upIdentify, schedule, and plan event calendar for team of Event Marketers and Managers in assigned region.Responsibility for budgeting and staffing for identified local eventsAttend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leadsManage event marketing material and equipment set up and tear downCollaborate with Leadership Team to grow brand presence within the local assigned regionRecruit, hire, train and develop District Event Marketing Managers and Event Marketers to create accountability through established Event Marketing goals and KPIsDevelop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organizationTrack and report event metrics to evaluate performance and ROI of eventsResponsible for exceeding sales lead quotas based upon established KPIsPerforms other duties as assigned by Directors.Experience and Minimum Qualifications:Bachelor's Degree preferred, or equivalent combination of education, training, and experience.5 + years of experience of successful multi-unit management positions in direct-to-consumer industriesStrong recruiting and training skillsExperience with large scale budgeting and planning with proven track record of managing on a multi-unit or regional level-sales management experience a plus.Excellent written and verbal communication skillsSelf-starter with ability to manage and develop othersAbility to handle multiple priorities at one timeStrong planning and organizational skills, including attention to detailKnowledge of current best practices and new strategies for event marketingTravel within the assigned territory as neededAbility to work evenings and/or weekends and pre-scheduled eventsValid driver's license with reliable transportation to/from assigned eventsProficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball".Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality.Apply active listening skills through the ability to comprehend information presented and respond thoughtfully.Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion.Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).Preferred Knowledge, Skills, Abilities or Certifications:Experience in lead generation and/or experiential marketingPrevious management position(s) in Direct-to-Consumer marketingExperience in multi-unit managementPrevious experience in home improvement event marketingTravel Requirements:50% travel required.Occasional overnight travel required.Equal Opportunity Statement
Leaf Home Solutions will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).
Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee
Position Summary:
The
Regional Event Marketing Manager
is responsible for managing a team of
Event Marketing Managers
and
Event Marketers
within their designated region .
This individual is accountable for their direct report's performance, ability to exceed revenue targets, maintain budgets, and the successful execution and operations of the Event Marketing Department.
Essential Duties and Responsibilities:Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow upIdentify, schedule, and plan event calendar for team of Event Marketers and Managers in assigned region.Responsibility for budgeting and staffing for identified local eventsAttend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leadsManage event marketing material and equipment set up and tear downCollaborate with Leadership Team to grow brand presence within the local assigned regionRecruit, hire, train and develop District Event Marketing Managers and Event Marketers to create accountability through established Event Marketing goals and KPIsDevelop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organizationTrack and report event metrics to evaluate performance and ROI of eventsResponsible for exceeding sales lead quotas based upon established KPIsPerforms other duties as assigned by Directors.Experience and Minimum Qualifications:Bachelor's Degree preferred, or equivalent combination of education, training, and experience.5 + years of experience of successful multi-unit management positions in direct-to-consumer industriesStrong recruiting and training skillsExperience with large scale budgeting and planning with proven track record of managing on a multi-unit or regional level-sales management experience a plus.Excellent written and verbal communication skillsSelf-starter with ability to manage and develop othersAbility to handle multiple priorities at one timeStrong planning and organizational skills, including attention to detailKnowledge of current best practices and new strategies for event marketingTravel within the assigned territory as neededAbility to work evenings and/or weekends and pre-scheduled eventsValid driver's license with reliable transportation to/from assigned eventsProficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball".Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality.Apply active listening skills through the ability to comprehend information presented and respond thoughtfully.Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion.Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).Preferred Knowledge, Skills, Abilities or Certifications:Experience in lead generation and/or experiential marketingPrevious management position(s) in Direct-to-Consumer marketingExperience in multi-unit managementPrevious experience in home improvement event marketingTravel Requirements:50% travel required.Occasional overnight travel required.Equal Opportunity Statement
Leaf Home Solutions will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).