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EBG

UX Designer - Email Communications

EBG, Orlando, Florida, United States,


Job Description

We are looking for a creative and detail-oriented UX Designer specializing in email communications to join our team. In this role, you will be responsible for designing and optimizing email campaigns to enhance user engagement, increase click-through rates, and drive conversions. You will collaborate closely with our marketing, content, and design teams to create compelling email experiences that align with our brand and business objectives.

Responsibilities:

Design and develop responsive email templates and layouts that enhance user experience and drive engagement.

Collaborate with the marketing team to conceptualize and create visually appealing and compelling email designs that align with brand guidelines.

Work closely with email developers to ensure the feasibility and implementation of design concepts across different email clients and devices.

Conduct A/B testing and analyze email performance metrics (e.g., open rates, click-through rates, conversion rates) to optimize email designs and content.

Implement best practices for email design, accessibility, and deliverability to ensure a seamless user experience across different devices and email clients.

Work closely with content creators to ensure that email designs effectively showcase key messaging and calls-to-action (CTAs).

Stay updated on industry trends and best practices in email design, UX/UI principles, and digital marketing to continuously innovate and improve email communications.

Collaborate with cross-functional teams to integrate email design strategies with broader marketing campaigns and initiatives.

Utilize analytics and user feedback to iterate and improve email designs based on performance and user engagement metrics.

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