Bank of New York Mellon Corporation
Vice President, Channel & Persona Marketing Manager
Bank of New York Mellon Corporation, Long Island City, New York, United States, 11101
Vice President, Channel & Persona Marketing Manager
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.We’re seeking a future team member for the role of Channel & Persona Marketing Manager to join our North America Distribution. This is a hybrid role located in New York City, NY.As a Channel & Persona Marketing Manager, you will work closely with the Strategic Accounts and Sales Teams, the Business Intelligence Team, along with members of the Investments Marketing and Corporate Marketing teams to create and deliver effective marketing programs with omnichannel field marketing activations for our targeted audiences, including home offices of broker/dealers, independent broker/dealers and RIAs/Advisors.In this role, you’ll make an impact in the following ways:Take a strategic approach in creating comprehensive marketing plans that align with stated business objectives, leveraging the right mix of levers—from digital to events.Collaborate with the sales teams and business intelligence to understand personas and pain points, create data-driven profiles and map buyer journeys.Lead the messaging strategy to create compelling stories that connect the needs of Advisors and their end investors with BNY Investments offerings to drive awareness, familiarity and conversion.Work closely with the Content Creators, including Editorial, Product Marketing, Product Strategy and investment firms to ensure content is aligned with buyer profiles across the sales cycle, as well as by distribution channel (B2B2C).Partner closely with all areas of Investments and Corporate Marketing, including Corporate Communications, to execute on campaign marketing deliverables and promote our capabilities in the media.Support client acquisition and retention programs using traditional and digital media, as warranted, with clear marketing and commercial KPIs with a focus on ROI (Return on Investment).Track and understand marketing analytics and commercial impact; refine marketing strategies based on intel.Understand competitive landscape and share trends, best in class strategies and opportunities.To be successful in this role, we’re seeking the following:Bachelor's degree, or the equivalent of work experience required.5+ years of asset management experience is preferable with significant experience in investment product marketing / communication.Effective communication and interpersonal skills and ability to present to and influence leadership, senior investment professionals and product teams.A strong team player with the ability to work independently and collaboratively with cross-functional teams, including sales, product, legal and compliance, and digital teams, and across business lines.Demonstrated track record of success in executing strategic communications plans, including:
Creative development of a wide range of sales tools.Excellent writing skills, with a demonstrated ability to write for primarily B2B and B2C audiences.Writing for a variety of mediums (e.g., print, digital, social and different formats and lengths) to ensure consistent, relevant messaging to target audiences.
Management of compliance process and coordination to ensure all materials adhere to the policies and procedures of BNY Legal / Compliance and regulatory requirements.Excellent project management skills, with demonstrated skills in managing complex projects from inception through to completion, proficiency at prioritization, the ability to simultaneously manage multiple tasks, and operate under tight deadlines.Adaptable to changing priorities, new requests, innovative approaches to marketing strategy and execution and working under tight deadlines, executing on time and on budget.BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
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If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.We’re seeking a future team member for the role of Channel & Persona Marketing Manager to join our North America Distribution. This is a hybrid role located in New York City, NY.As a Channel & Persona Marketing Manager, you will work closely with the Strategic Accounts and Sales Teams, the Business Intelligence Team, along with members of the Investments Marketing and Corporate Marketing teams to create and deliver effective marketing programs with omnichannel field marketing activations for our targeted audiences, including home offices of broker/dealers, independent broker/dealers and RIAs/Advisors.In this role, you’ll make an impact in the following ways:Take a strategic approach in creating comprehensive marketing plans that align with stated business objectives, leveraging the right mix of levers—from digital to events.Collaborate with the sales teams and business intelligence to understand personas and pain points, create data-driven profiles and map buyer journeys.Lead the messaging strategy to create compelling stories that connect the needs of Advisors and their end investors with BNY Investments offerings to drive awareness, familiarity and conversion.Work closely with the Content Creators, including Editorial, Product Marketing, Product Strategy and investment firms to ensure content is aligned with buyer profiles across the sales cycle, as well as by distribution channel (B2B2C).Partner closely with all areas of Investments and Corporate Marketing, including Corporate Communications, to execute on campaign marketing deliverables and promote our capabilities in the media.Support client acquisition and retention programs using traditional and digital media, as warranted, with clear marketing and commercial KPIs with a focus on ROI (Return on Investment).Track and understand marketing analytics and commercial impact; refine marketing strategies based on intel.Understand competitive landscape and share trends, best in class strategies and opportunities.To be successful in this role, we’re seeking the following:Bachelor's degree, or the equivalent of work experience required.5+ years of asset management experience is preferable with significant experience in investment product marketing / communication.Effective communication and interpersonal skills and ability to present to and influence leadership, senior investment professionals and product teams.A strong team player with the ability to work independently and collaboratively with cross-functional teams, including sales, product, legal and compliance, and digital teams, and across business lines.Demonstrated track record of success in executing strategic communications plans, including:
Creative development of a wide range of sales tools.Excellent writing skills, with a demonstrated ability to write for primarily B2B and B2C audiences.Writing for a variety of mediums (e.g., print, digital, social and different formats and lengths) to ensure consistent, relevant messaging to target audiences.
Management of compliance process and coordination to ensure all materials adhere to the policies and procedures of BNY Legal / Compliance and regulatory requirements.Excellent project management skills, with demonstrated skills in managing complex projects from inception through to completion, proficiency at prioritization, the ability to simultaneously manage multiple tasks, and operate under tight deadlines.Adaptable to changing priorities, new requests, innovative approaches to marketing strategy and execution and working under tight deadlines, executing on time and on budget.BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
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