Target
Category Content Lead
Target, Minneapolis, Minnesota, United States, 55400
The pay range is $89,700.00 - $161,500.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits .
Category Content Lead
About us:
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in a fast-changing retail environment? Are you curious about the guest and can see the shopping journey through their eyes? Then you’ll have success on the Digital Team, whose goal is to offer guests a seamless online shopping experience across our platforms.
PRIMARY FUNCTION
The Product Content Category Lead will serve a key role in Digital Strategy at Target. This position will have ownership over the Product Content Strategy for a category, including: product copy and features, image direction, video production, user generated and social content, review seeding, size & fit information, rich media integration, as well as defining and managing 3rd party Content Provider contracts and relationships within their category.
PRINCIPLE DUTIES AND RESPONSIBILITIES
Lead development of content strategy for a given category, partnering closely with Site Merchandising, Item Managers and Merchants
Develop a cohesive Product Content plan, determining the appropriate mix of data and content necessary to enhance the Guest Experience through robust, curated product detail pages.
Determine and build an acquisition strategy for assigned categories, and build out delivery tactics using vendors, internal creative and design teams, 3rd party content providers, and agency partners.
Images: benchmark competitive landscape to understand relevant photography style and integrate user generated and social content needed to create the best guest experience.
Features & Long-Copy: Collaborate with internal partners such as Product Design & Development, packaging, Food Scientists, Item, and SEO to identify important product attributes for use in long-copy and feature content on PDP. Implement the best format for copy and feature content based on category needs.
Vendor Negotiations (3rd Party Content Providers): Work with relevant 3rd party data and content providers, partnering to align services provided, contract pricing, contract negotiations and relationship management.
Product Title: Understand External and Internal search trends to advocate for improved Product Title work within the Item team.
Size & Fit: Manage the creation of size & fit collateral.
Working with the Product Content Planner, develop goals for product content coverage and conversion impact that reflect best-in-category content positioning for the digital channel.
Develop standards for Enhanced Product Content
REPORTING/WORKING RELATIONSHIPS
· Reports to Director, Product Content
· Internal Clients: Item, Site Merchandising, Merchandising, Target Marketing, In-house Creative, Product Design and Development, Packaging, Accessibility, Product Tools, Data Science
JOB REQUIREMENTS
MINIMUM REQUIREMENTS:
· Four-year college degree with focus in business, marketing, editorial/creative, or related field preferred.
· 5-10 years experience within Product Content, Marketing, Site Merchandising, Item or Merchandising
· Digital, e-commerce experience highly preferred
· Proven leadership and decision-making skills
· Strong partner relationship skills
· Strong planning and organization skills
· Assertiveness and strong initiative to drive change
· Strong detail orientation with high degree of accuracy
· Ability to be flexible, adapt quickly and work with ambiguity
· Strong creative problem solving skills
· Strong communication, presentation skills
· Strong execution skills, self-motivated, able to set work plans and prioritize
· Self-starter and able to thrive in a highly dynamic environment
Americans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.
Application deadline is : 09/24/2024
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits .
Category Content Lead
About us:
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in a fast-changing retail environment? Are you curious about the guest and can see the shopping journey through their eyes? Then you’ll have success on the Digital Team, whose goal is to offer guests a seamless online shopping experience across our platforms.
PRIMARY FUNCTION
The Product Content Category Lead will serve a key role in Digital Strategy at Target. This position will have ownership over the Product Content Strategy for a category, including: product copy and features, image direction, video production, user generated and social content, review seeding, size & fit information, rich media integration, as well as defining and managing 3rd party Content Provider contracts and relationships within their category.
PRINCIPLE DUTIES AND RESPONSIBILITIES
Lead development of content strategy for a given category, partnering closely with Site Merchandising, Item Managers and Merchants
Develop a cohesive Product Content plan, determining the appropriate mix of data and content necessary to enhance the Guest Experience through robust, curated product detail pages.
Determine and build an acquisition strategy for assigned categories, and build out delivery tactics using vendors, internal creative and design teams, 3rd party content providers, and agency partners.
Images: benchmark competitive landscape to understand relevant photography style and integrate user generated and social content needed to create the best guest experience.
Features & Long-Copy: Collaborate with internal partners such as Product Design & Development, packaging, Food Scientists, Item, and SEO to identify important product attributes for use in long-copy and feature content on PDP. Implement the best format for copy and feature content based on category needs.
Vendor Negotiations (3rd Party Content Providers): Work with relevant 3rd party data and content providers, partnering to align services provided, contract pricing, contract negotiations and relationship management.
Product Title: Understand External and Internal search trends to advocate for improved Product Title work within the Item team.
Size & Fit: Manage the creation of size & fit collateral.
Working with the Product Content Planner, develop goals for product content coverage and conversion impact that reflect best-in-category content positioning for the digital channel.
Develop standards for Enhanced Product Content
REPORTING/WORKING RELATIONSHIPS
· Reports to Director, Product Content
· Internal Clients: Item, Site Merchandising, Merchandising, Target Marketing, In-house Creative, Product Design and Development, Packaging, Accessibility, Product Tools, Data Science
JOB REQUIREMENTS
MINIMUM REQUIREMENTS:
· Four-year college degree with focus in business, marketing, editorial/creative, or related field preferred.
· 5-10 years experience within Product Content, Marketing, Site Merchandising, Item or Merchandising
· Digital, e-commerce experience highly preferred
· Proven leadership and decision-making skills
· Strong partner relationship skills
· Strong planning and organization skills
· Assertiveness and strong initiative to drive change
· Strong detail orientation with high degree of accuracy
· Ability to be flexible, adapt quickly and work with ambiguity
· Strong creative problem solving skills
· Strong communication, presentation skills
· Strong execution skills, self-motivated, able to set work plans and prioritize
· Self-starter and able to thrive in a highly dynamic environment
Americans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.
Application deadline is : 09/24/2024