Lumen
Senior Lead Marketing Manager
Lumen, Atlanta, Georgia, United States, 30349
Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.The RoleThe Senior Lead Marketing Manager works across an agile scrum team to develop an account-based marketing (ABM) strategy, and build and deliver integrated marketing campaigns in support of Lumen’s business objectives. They will leverage a full suite of marketing tactics to support campaigns across all segments of Public Sector.LocationThis is a remote opportunity open to candidates located anywhere in the U.S.The Main ResponsibilitiesDefine strategy; execute ABM plans and plays for 1:few campaigns to help drive intent and support funnel activity.Develop integrated marketing campaigns using digital tactics, events, webinars, email, etc. to move customers through the buyer’s journey.Manage large cross-functional delivery teams that include complex activities, building strategic plans, driving teams to deadlines, and determining what levers need to be pulled; Cross functional collaboration across marketing resources to execute tactics.Work with Sales and Customer Success teams to keep the organization aligned on campaign goals, results, best practices and learnings.Understand the surging topics that are influencing the public sector market and driving buy decisions; incorporate into efforts.Understand established goals and drive towards them; Track and report on ABM plays results and use data to optimize results.Collaborate with peer campaign managers to share best practices, lessons learned and accelerate process.Perform other duties, as necessary, to support the marketing team.What We Look For in a CandidateBachelor’s degree or equivalent education and experience7+ years of related Marketing experience; Public Sector experience is a bonusVersatile marketer with experience leading account-based marketing tactics in a B2B or B2G environmentHighly strategic, consultative player who can plan and executeStrong project management skills and ability to use data to guide decision-making and resource allocationMust have excellent oral and written communications skillsAbility to establish credibility and rapport with a broad set of Sales Leaders and cross functional peer groupsStrong executive presence, presentation skills and negotiation skills aimed at driving business outcomesAbility to adapt to continually changing priorities and aggressive project timeframesDemonstrates highly effective interpersonal skills and ability to collaborate across multiple organizations and management levelsCompensationThe starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.Location Based Pay Ranges$94,420 - $125,890 in these states: AR ID KY LA ME MS NE SC SD$99,390 - $132,510 in these states: AL AZ FL GA IA IN KS MO MT ND NM OH OK PA TN UT VT WI WV WY$104,360 - $139,140 in these states: CO HI MI MN NC NH NV OR RI$109,330 - $145,770 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WAAs with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications and other business needs.DisclaimerThe job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
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All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.The RoleThe Senior Lead Marketing Manager works across an agile scrum team to develop an account-based marketing (ABM) strategy, and build and deliver integrated marketing campaigns in support of Lumen’s business objectives. They will leverage a full suite of marketing tactics to support campaigns across all segments of Public Sector.LocationThis is a remote opportunity open to candidates located anywhere in the U.S.The Main ResponsibilitiesDefine strategy; execute ABM plans and plays for 1:few campaigns to help drive intent and support funnel activity.Develop integrated marketing campaigns using digital tactics, events, webinars, email, etc. to move customers through the buyer’s journey.Manage large cross-functional delivery teams that include complex activities, building strategic plans, driving teams to deadlines, and determining what levers need to be pulled; Cross functional collaboration across marketing resources to execute tactics.Work with Sales and Customer Success teams to keep the organization aligned on campaign goals, results, best practices and learnings.Understand the surging topics that are influencing the public sector market and driving buy decisions; incorporate into efforts.Understand established goals and drive towards them; Track and report on ABM plays results and use data to optimize results.Collaborate with peer campaign managers to share best practices, lessons learned and accelerate process.Perform other duties, as necessary, to support the marketing team.What We Look For in a CandidateBachelor’s degree or equivalent education and experience7+ years of related Marketing experience; Public Sector experience is a bonusVersatile marketer with experience leading account-based marketing tactics in a B2B or B2G environmentHighly strategic, consultative player who can plan and executeStrong project management skills and ability to use data to guide decision-making and resource allocationMust have excellent oral and written communications skillsAbility to establish credibility and rapport with a broad set of Sales Leaders and cross functional peer groupsStrong executive presence, presentation skills and negotiation skills aimed at driving business outcomesAbility to adapt to continually changing priorities and aggressive project timeframesDemonstrates highly effective interpersonal skills and ability to collaborate across multiple organizations and management levelsCompensationThe starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.Location Based Pay Ranges$94,420 - $125,890 in these states: AR ID KY LA ME MS NE SC SD$99,390 - $132,510 in these states: AL AZ FL GA IA IN KS MO MT ND NM OH OK PA TN UT VT WI WV WY$104,360 - $139,140 in these states: CO HI MI MN NC NH NV OR RI$109,330 - $145,770 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WAAs with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications and other business needs.DisclaimerThe job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
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