Amazon
Email Marketing Manager - Lifecycle, Self-Service Growth & Training
Amazon, Santa Clara, California, us, 95053
Description
The Amazon Web Services (AWS) Self-Service Growth & Training team is seeking an Email Marketing Manager to drive customer engagement email campaign execution.
The Email Marketing Manager will implement and execute global email campaigns across various geographies and languages. Our ideal candidate has technical expertise with Marketo and demonstrated experience/success within the email channel.
Key job responsibilities
• Marketo Campaign Creation and Deployment: The Email Marketing Manager will work with Program Managers to build Marketo programs, email assets and landing pages. They will QA campaigns and usher them through translations to ensure the timely launch of new email campaigns across the team.
• Maintain Email Campaign Health: The Email Marketing Manager will feel comfortable building and monitoring reports across active email campaigns to ensure they’re functioning properly and will feel comfortable deep-diving into issues affecting program health and deliverability.
• Establish Email Best Practices and Drive Consistency: The Email Marketing Manager will have visibility across email programs and will work to drive best practices and consistency within the team. Additionally, this role will also serve as the liaison with AWS’ central Email Marketing Team to ensure alignment with AWS-wide standards and best practices.
• Stakeholder Collaboration: Collaborates with Program Managers, in-region Field Marketing teams, the Email Marketing Team, and other internal stakeholders to create customer obsessed experiences for AWS customers.
Desired Background:
• Demonstrated ability designing, building, and launching successful email engagement programs, preference towards lifecycle/nurture programs
• 2+ years of Marketo experience (with experience building drip and nurture email programs)
• Marketo Certified Expert
• Deep technical knowledge of email best practices and a/b testing methodologies within Marketo
• Experience with Salesforce, Tableau, Vidyard, Excel a plus
• Comfortable and motivated working in a fast-paced, collaborative environment, with the ability to build relationships with field teams, agencies, and internal stakeholders.
• Problem-solver with strong analytical skills, strategic thinking, operational acumen
• Outstanding communication skills – written and verbal
• Highly organized and detail-oriented
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Preferred Qualifications
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Amazon Web Services (AWS) Self-Service Growth & Training team is seeking an Email Marketing Manager to drive customer engagement email campaign execution.
The Email Marketing Manager will implement and execute global email campaigns across various geographies and languages. Our ideal candidate has technical expertise with Marketo and demonstrated experience/success within the email channel.
Key job responsibilities
• Marketo Campaign Creation and Deployment: The Email Marketing Manager will work with Program Managers to build Marketo programs, email assets and landing pages. They will QA campaigns and usher them through translations to ensure the timely launch of new email campaigns across the team.
• Maintain Email Campaign Health: The Email Marketing Manager will feel comfortable building and monitoring reports across active email campaigns to ensure they’re functioning properly and will feel comfortable deep-diving into issues affecting program health and deliverability.
• Establish Email Best Practices and Drive Consistency: The Email Marketing Manager will have visibility across email programs and will work to drive best practices and consistency within the team. Additionally, this role will also serve as the liaison with AWS’ central Email Marketing Team to ensure alignment with AWS-wide standards and best practices.
• Stakeholder Collaboration: Collaborates with Program Managers, in-region Field Marketing teams, the Email Marketing Team, and other internal stakeholders to create customer obsessed experiences for AWS customers.
Desired Background:
• Demonstrated ability designing, building, and launching successful email engagement programs, preference towards lifecycle/nurture programs
• 2+ years of Marketo experience (with experience building drip and nurture email programs)
• Marketo Certified Expert
• Deep technical knowledge of email best practices and a/b testing methodologies within Marketo
• Experience with Salesforce, Tableau, Vidyard, Excel a plus
• Comfortable and motivated working in a fast-paced, collaborative environment, with the ability to build relationships with field teams, agencies, and internal stakeholders.
• Problem-solver with strong analytical skills, strategic thinking, operational acumen
• Outstanding communication skills – written and verbal
• Highly organized and detail-oriented
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Preferred Qualifications
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.