Thomson Reuters
Director, Strategic Pricing (Digital Marketing)
Thomson Reuters, Saint Paul, Minnesota, United States, 55122
The Director, Strategic Pricing will play a pivotal role in shaping and executing the pricing strategies for FindLaw, a leading digital marketing solutions provider to smaller law firms. The successful candidate will lead a small team of analysts responsible for developing and implementing pricing structures that optimize revenue generation while ensuring competitiveness in the market. The ideal candidate will possess a deep understanding of digital advertising ecosystems, dynamic ad pricing, emerging monetization trends, and competitive landscapes. They will collaborate closely with cross-functional teams to align pricing strategies with business objectives and market dynamics.
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.About the RoleDevelop and execute pricing strategies for digital marketing products and services, with a particular focus on pricing online legal directory listings across FindLaw's network of leading sites.Partner with Product on the design and implementation of an ongoing process to refine online directory pricing multiple times per year, leveraging performance, discount, and sales data.Design and implement pricing models that align with different customer segments and value propositions.Conduct comprehensive market analysis to identify pricing opportunities, competitive positioning, and emerging trends.Monitor and analyze pricing performance metrics, such as pricing elasticity, customer acquisition cost, and lifetime value, to optimize pricing strategies.Collaborate with sales, marketing, and product teams to understand customer needs, market demand, and product capabilities.Provide leadership and guidance to pricing analysts and cross-functional teams to ensure effective execution of pricing initiatives.Drive continuous improvement in pricing processes, tools, and methodologies to enhance efficiency and effectiveness.Collaborate with finance and accounting teams to ensure accurate pricing modeling, forecasting, and financial reporting.About YouBachelor's degree in Business, Economics, Finance, or related field; MBA or advanced degree preferred.Minimum of 7 years of experience in pricing strategy, revenue management, or related fields, preferably in the digital advertising industry.Deep understanding of digital advertising ecosystems, including programmatic advertising, display advertising, search advertising, social media advertising, and emerging formats.Proven track record of developing and implementing successful pricing strategies that drive revenue growth and market share expansion.Strong analytical skills with proficiency in data analysis, financial modeling, and pricing optimization techniques.Excellent communication and presentation skills, with the ability to articulate complex concepts and influence stakeholders at all levels of the organization.Strategic thinker with the ability to anticipate market trends, identify growth opportunities, and make data-driven decisions.Strong leadership skills with experience leading cross-functional teams and driving collaboration in a fast-paced environment.High level of integrity, professionalism, and accountability.
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Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.About the RoleDevelop and execute pricing strategies for digital marketing products and services, with a particular focus on pricing online legal directory listings across FindLaw's network of leading sites.Partner with Product on the design and implementation of an ongoing process to refine online directory pricing multiple times per year, leveraging performance, discount, and sales data.Design and implement pricing models that align with different customer segments and value propositions.Conduct comprehensive market analysis to identify pricing opportunities, competitive positioning, and emerging trends.Monitor and analyze pricing performance metrics, such as pricing elasticity, customer acquisition cost, and lifetime value, to optimize pricing strategies.Collaborate with sales, marketing, and product teams to understand customer needs, market demand, and product capabilities.Provide leadership and guidance to pricing analysts and cross-functional teams to ensure effective execution of pricing initiatives.Drive continuous improvement in pricing processes, tools, and methodologies to enhance efficiency and effectiveness.Collaborate with finance and accounting teams to ensure accurate pricing modeling, forecasting, and financial reporting.About YouBachelor's degree in Business, Economics, Finance, or related field; MBA or advanced degree preferred.Minimum of 7 years of experience in pricing strategy, revenue management, or related fields, preferably in the digital advertising industry.Deep understanding of digital advertising ecosystems, including programmatic advertising, display advertising, search advertising, social media advertising, and emerging formats.Proven track record of developing and implementing successful pricing strategies that drive revenue growth and market share expansion.Strong analytical skills with proficiency in data analysis, financial modeling, and pricing optimization techniques.Excellent communication and presentation skills, with the ability to articulate complex concepts and influence stakeholders at all levels of the organization.Strategic thinker with the ability to anticipate market trends, identify growth opportunities, and make data-driven decisions.Strong leadership skills with experience leading cross-functional teams and driving collaboration in a fast-paced environment.High level of integrity, professionalism, and accountability.
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