Discord
Senior Staff Marketing Researcher
Discord, San Francisco, California, United States, 94199
Discord is about giving people the power to create space to find belonging in their lives. We want to make it easier for you to talk regularly with the people you care about. We want you to build genuine relationships with your friends and communities close to home or around the world. Original, reliable, playful, and relatable. These are the values that connect our users and our employees at Discord.
If you want to know about the requirements for this role, read on for all the relevant information.As a Quantitative Market Researcher at Discord, you'll be at the forefront of data-driven decision-making, transforming quantitative data into compelling insights-led stories. You'll collaborate closely with your teammates to analyze data, deeply understand our customers, products, and markets, and craft cohesive narratives that shape Discord's strategy both internally and externally.Your expertise in survey methodology and data interpretation will be crucial as you partner with Product and Marketing teams to package our insights for internal and external storytelling. Beyond data analysis, you'll lead consumer research initiatives, transform complex data into clear insights, and creatively inspire teams with compelling stories derived from internal user data and external market trends.Reporting to the Head of Product Insights and with a dotted line to the Chief Communications Officer, you'll collaborate closely with Discord's MarComm leadership team. Your mission will be to conduct user and market research, synthesize insights, and craft compelling narratives to share externally with press, media, and business partners.What You'll Be Doing
Design, administer, and analyze surveys to extract insights on product and brand perception, market size, structure, and user behavior.Collaborate with internal researchers and data scientists to synthesize and uplevel insights for an executive audience and ensure they are delivered in the right context.Integrate various data sources (qualitative research, secondary research, campaign analytics, attribution metrics) with UXR & Data Science teams to triangulate research insights.Communicate research findings and recommendations creatively and compellingly across a number of formats (presentations, videos, and infographics) to both technical and non-technical audiences.Translate insights into external assets that enhance Discord's brand sentiment as a thought leader in the gaming industry.Shape marketing research prioritization and implementation through collaboration with Marketing, Product, and the broader Research team.Contribute to processes that improve research operations.What you should have
A Bachelor’s degree in social science, statistics, marketing science, or a related quantitative field.10+ years of hands-on experience in primary research, either in-house or in a consultancy/agency, working with executive and/or C-suite level stakeholders to clarify research needs.Hands-on experience in independently designing and running quantitative research, including questionnaire creation, survey programming, sampling, weighting, data cleaning & analysis, and reporting. Well-versed in interpreting data from experiments.Experience in conducting both quick, tactical research and longer-term strategic studies.Ability to manipulate and analyze data using common statistical tools or languages like R, SAS, SPSS, or Stata.A proactive approach to applying research skills to influence business and marketing strategy, with the ability to present findings to both technical and non-technical audiences.Experience working in the gaming/media/entertainment industry.A passion for your craft and a love for data-driven storytelling.
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If you want to know about the requirements for this role, read on for all the relevant information.As a Quantitative Market Researcher at Discord, you'll be at the forefront of data-driven decision-making, transforming quantitative data into compelling insights-led stories. You'll collaborate closely with your teammates to analyze data, deeply understand our customers, products, and markets, and craft cohesive narratives that shape Discord's strategy both internally and externally.Your expertise in survey methodology and data interpretation will be crucial as you partner with Product and Marketing teams to package our insights for internal and external storytelling. Beyond data analysis, you'll lead consumer research initiatives, transform complex data into clear insights, and creatively inspire teams with compelling stories derived from internal user data and external market trends.Reporting to the Head of Product Insights and with a dotted line to the Chief Communications Officer, you'll collaborate closely with Discord's MarComm leadership team. Your mission will be to conduct user and market research, synthesize insights, and craft compelling narratives to share externally with press, media, and business partners.What You'll Be Doing
Design, administer, and analyze surveys to extract insights on product and brand perception, market size, structure, and user behavior.Collaborate with internal researchers and data scientists to synthesize and uplevel insights for an executive audience and ensure they are delivered in the right context.Integrate various data sources (qualitative research, secondary research, campaign analytics, attribution metrics) with UXR & Data Science teams to triangulate research insights.Communicate research findings and recommendations creatively and compellingly across a number of formats (presentations, videos, and infographics) to both technical and non-technical audiences.Translate insights into external assets that enhance Discord's brand sentiment as a thought leader in the gaming industry.Shape marketing research prioritization and implementation through collaboration with Marketing, Product, and the broader Research team.Contribute to processes that improve research operations.What you should have
A Bachelor’s degree in social science, statistics, marketing science, or a related quantitative field.10+ years of hands-on experience in primary research, either in-house or in a consultancy/agency, working with executive and/or C-suite level stakeholders to clarify research needs.Hands-on experience in independently designing and running quantitative research, including questionnaire creation, survey programming, sampling, weighting, data cleaning & analysis, and reporting. Well-versed in interpreting data from experiments.Experience in conducting both quick, tactical research and longer-term strategic studies.Ability to manipulate and analyze data using common statistical tools or languages like R, SAS, SPSS, or Stata.A proactive approach to applying research skills to influence business and marketing strategy, with the ability to present findings to both technical and non-technical audiences.Experience working in the gaming/media/entertainment industry.A passion for your craft and a love for data-driven storytelling.
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