Hispanic Technology Executive Council
Sr. Director, Global Performance Marketing
Hispanic Technology Executive Council, San Francisco, California, United States, 94199
Company Overview
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you'll doWe are seeking a dynamic and experienced Senior Director to lead our Global Performance Marketing team in driving customer acquisition, retention, and revenue growth through strategic digital marketing initiatives. The ideal candidate will have a proven track record of developing and implementing high-impact performance marketing strategies that deliver measurable results. Looking for a leader to take overall responsibility for building and delivering a predictable and scalable customer acquisition strategy.This position is a people manager role reporting to the GVP, Growth Marketing.ResponsibilityDevelop and implement comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.Lead a team of marketing professionals to plan, implement, and optimize digital marketing campaigns across various channels globally including paid search, display advertising, social media, email marketing, SEO, and paid media.Set the cross-channel media strategy and spend plan.Connect SEO tightly to paid and ensure overall search success.Shape the tech and analytics roadmap to support trafficking, AI-powered bidding.Set clear performance targets and KPIs for all marketing initiatives and regularly monitor and analyze campaign performance to identify areas for optimization and improvement, including helping to shape our approach to attribution, modeling, and incrementality measurement.Collaborate with cross-functional teams, including product, sales, and finance, to align marketing efforts with overall business objectives and ensure seamless execution of marketing campaigns.Stay informed about industry trends, best practices, and emerging technologies in performance marketing, SEO, and paid media, and leverage this knowledge to innovate and drive continuous improvement.Manage marketing budgets effectively and allocate resources strategically to maximize return on investment and achieve business goals.Foster a culture of creativity, collaboration, and accountability within the marketing team, encouraging professional growth and development among team members.Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and drive business results.Create an ROI model to drive measurability of every action, asset, campaign to further scale spending efficiency.Job DesignationHybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.What you bringBasicBachelor's Degree or equivalent work experience or military service.15+ years of Performance Marketing experience with a focus on digital marketing within the SaaS industry.Strong analytical skills and experience interpreting complex data to make informed decisions and optimize marketing campaigns.PreferredExcellent leadership and communication skills, with the ability to inspire and motivate a team to achieve common goals.Demonstrated ability to thrive in a fast-paced, dynamic environment and effectively lead multiple projects and priorities simultaneously.Experience working with marketing automation platforms, CRM systems, analytics tools, SEO strategies, and paid media campaigns.Deep understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and others.Proven track record of developing and implementing successful performance marketing strategies that drive customer acquisition and revenue growth.Wage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $195,500 - $315,775 base salary.Illinois and Colorado: $186,200 - $263,000 base salary.Washington and New York (including NYC metro area): $186,200 - $276,125 base salary.This role is also eligible for bonus, equity and benefits.Global benefits provide options for the following:Paid Time Off: earned time off, as well as paid company holidays based on region.Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement.Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment.Retirement Plans: select retirement and pension programs with potential for employer contributions.Learning and Development: options for coaching, online courses and education reimbursements.Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events.Life at DocusignDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.Applicant and Candidate Privacy NoticeStates Not Eligible for EmploymentThis position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.Equal Opportunity EmployerIt's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.EEO Know Your Rights poster#LI-Hybrid #LI-KB5
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The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you'll doWe are seeking a dynamic and experienced Senior Director to lead our Global Performance Marketing team in driving customer acquisition, retention, and revenue growth through strategic digital marketing initiatives. The ideal candidate will have a proven track record of developing and implementing high-impact performance marketing strategies that deliver measurable results. Looking for a leader to take overall responsibility for building and delivering a predictable and scalable customer acquisition strategy.This position is a people manager role reporting to the GVP, Growth Marketing.ResponsibilityDevelop and implement comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.Lead a team of marketing professionals to plan, implement, and optimize digital marketing campaigns across various channels globally including paid search, display advertising, social media, email marketing, SEO, and paid media.Set the cross-channel media strategy and spend plan.Connect SEO tightly to paid and ensure overall search success.Shape the tech and analytics roadmap to support trafficking, AI-powered bidding.Set clear performance targets and KPIs for all marketing initiatives and regularly monitor and analyze campaign performance to identify areas for optimization and improvement, including helping to shape our approach to attribution, modeling, and incrementality measurement.Collaborate with cross-functional teams, including product, sales, and finance, to align marketing efforts with overall business objectives and ensure seamless execution of marketing campaigns.Stay informed about industry trends, best practices, and emerging technologies in performance marketing, SEO, and paid media, and leverage this knowledge to innovate and drive continuous improvement.Manage marketing budgets effectively and allocate resources strategically to maximize return on investment and achieve business goals.Foster a culture of creativity, collaboration, and accountability within the marketing team, encouraging professional growth and development among team members.Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and drive business results.Create an ROI model to drive measurability of every action, asset, campaign to further scale spending efficiency.Job DesignationHybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.What you bringBasicBachelor's Degree or equivalent work experience or military service.15+ years of Performance Marketing experience with a focus on digital marketing within the SaaS industry.Strong analytical skills and experience interpreting complex data to make informed decisions and optimize marketing campaigns.PreferredExcellent leadership and communication skills, with the ability to inspire and motivate a team to achieve common goals.Demonstrated ability to thrive in a fast-paced, dynamic environment and effectively lead multiple projects and priorities simultaneously.Experience working with marketing automation platforms, CRM systems, analytics tools, SEO strategies, and paid media campaigns.Deep understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and others.Proven track record of developing and implementing successful performance marketing strategies that drive customer acquisition and revenue growth.Wage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $195,500 - $315,775 base salary.Illinois and Colorado: $186,200 - $263,000 base salary.Washington and New York (including NYC metro area): $186,200 - $276,125 base salary.This role is also eligible for bonus, equity and benefits.Global benefits provide options for the following:Paid Time Off: earned time off, as well as paid company holidays based on region.Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement.Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment.Retirement Plans: select retirement and pension programs with potential for employer contributions.Learning and Development: options for coaching, online courses and education reimbursements.Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events.Life at DocusignDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.Applicant and Candidate Privacy NoticeStates Not Eligible for EmploymentThis position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.Equal Opportunity EmployerIt's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.EEO Know Your Rights poster#LI-Hybrid #LI-KB5
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