Thermo Fisher Scientific
Product Marketing Manager
Thermo Fisher Scientific, Carlsbad, California, United States, 92002
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Product Marketing Manager
R-01275072
This role is flexible on location
We are seeking a Product Marketing Manager to own and drive high-impact marketing initiatives! The ideal candidate will have had success in previously leading and running marketing campaigns from concept to execution as well as experience in building marketing promotions for a product portfolio. Identifying leading indicator data points and using them to guide decisions is something the candidate should have experience with. This individual will work cross-functionally and autonomously to promote both new product launches and existing offerings. Strong communication skills and an ability to work independently are important, as is a desire for delivering measurable results.
If you’re a strategic marketer with a desire to turn data into compelling narratives, this is an opportunity to make an immediate impact on a global scale.
Key Responsibilities
:
Creation and implement innovative, end-to-end marketing campaigns to drive product awareness, adoption, and revenue.
Take ownership of marketing tactics for both new and existing products, ensuring alignment with overall company objectives and customer needs.
Independently lead project timelines from initial planning through execution and post-campaign analysis.
Identify and analyze leading indicators to optimize marketing effectiveness, making data-driven adjustments to improve performance and increase return on investment.
Collaborate with cross-functional teams, including product management, R&D, sales, and operations, to ensure seamless execution and communication of marketing initiatives.
Conduct deep market research and competitive analysis to refine product positioning and target key segments.
Serve as a brand ambassador, clearly articulating the value proposition of products through compelling messaging and positioning.
Explore and integrate emerging tools and technologies, including AI, to enhance campaign effectiveness and innovation.
Communicate clearly and effectively across all levels of the organization, building strong relationships with both internal and external partners.
Qualifications
:
Bachelors degree required, MBA preferred
5+ years of product marketing experience, preferably within highly technical or scientific industries.
Work independently, handle multiple priorities, and consistently deliver results in a fast-paced environment.
Expertise in creating and running successful product launch campaigns, as well as building promotional strategies for on-market products.
Strong analytical skills and ability to interpret key performance indicators and market data to advise decision-making and campaign optimization.
Exceptional interpersonal skills, with the capability to clearly articulate ideas, encourage teams, and influence collaborators at all levels.
Some formal training in the sciences (preferred but not required).
Experience working in an advertising agency (a plus).
Familiarity with AI tools and their applications in marketing (nice to have).
Compensation and Benefits
The salary range estimated for this position based in California is $123,800.00–$185,675.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Product Marketing Manager
R-01275072
This role is flexible on location
We are seeking a Product Marketing Manager to own and drive high-impact marketing initiatives! The ideal candidate will have had success in previously leading and running marketing campaigns from concept to execution as well as experience in building marketing promotions for a product portfolio. Identifying leading indicator data points and using them to guide decisions is something the candidate should have experience with. This individual will work cross-functionally and autonomously to promote both new product launches and existing offerings. Strong communication skills and an ability to work independently are important, as is a desire for delivering measurable results.
If you’re a strategic marketer with a desire to turn data into compelling narratives, this is an opportunity to make an immediate impact on a global scale.
Key Responsibilities
:
Creation and implement innovative, end-to-end marketing campaigns to drive product awareness, adoption, and revenue.
Take ownership of marketing tactics for both new and existing products, ensuring alignment with overall company objectives and customer needs.
Independently lead project timelines from initial planning through execution and post-campaign analysis.
Identify and analyze leading indicators to optimize marketing effectiveness, making data-driven adjustments to improve performance and increase return on investment.
Collaborate with cross-functional teams, including product management, R&D, sales, and operations, to ensure seamless execution and communication of marketing initiatives.
Conduct deep market research and competitive analysis to refine product positioning and target key segments.
Serve as a brand ambassador, clearly articulating the value proposition of products through compelling messaging and positioning.
Explore and integrate emerging tools and technologies, including AI, to enhance campaign effectiveness and innovation.
Communicate clearly and effectively across all levels of the organization, building strong relationships with both internal and external partners.
Qualifications
:
Bachelors degree required, MBA preferred
5+ years of product marketing experience, preferably within highly technical or scientific industries.
Work independently, handle multiple priorities, and consistently deliver results in a fast-paced environment.
Expertise in creating and running successful product launch campaigns, as well as building promotional strategies for on-market products.
Strong analytical skills and ability to interpret key performance indicators and market data to advise decision-making and campaign optimization.
Exceptional interpersonal skills, with the capability to clearly articulate ideas, encourage teams, and influence collaborators at all levels.
Some formal training in the sciences (preferred but not required).
Experience working in an advertising agency (a plus).
Familiarity with AI tools and their applications in marketing (nice to have).
Compensation and Benefits
The salary range estimated for this position based in California is $123,800.00–$185,675.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.