OneRail
Product Marketing Manager (Remote Available)
OneRail, Orlando, Florida, us, 32885
About the Job:
OneRail provides last mile delivery solutions, from dispatch to doorstep. Product Marketing is a strategic driver at OneRail, ensuring solutions meet customer needs and are perfectly positioned in a winning go-to-market strategy. The Product Marketing Manager collaborates cross-functionally; gathers market, product, and competitive intelligence; and drives demand with resonate messaging that delivers profitable growth. In this role, you will bring new products and features to market, optimize the value of SaaS and transportation offerings through brilliant positioning, and articulate what makes OneRail solutions different.
In this Role, You Will:
Be an expert on the customer and market, leveraging key insights gleaned from analysis to inform decisions
Understand customer needs, challenges, customers, buying journey, buying criteria, and perception of value
Identify target and emerging market segments through analysis and voice of customer efforts
Uncover valuable insights that lead to breakthrough messaging and innovative products that solve customer challenges
Share insights and advance organizational understanding of the customer, market, and competition
Understand market drivers, trends, size, opportunities, and threats
Know the players, partners, and competitors by analyzing their products, messaging, and marketing to differentiate and position OneRail's offering
Remain up to date on emerging and future trends across all relevant industries to identify and grow business opportunities
Leverage data to inform decision-making for strategy development and adjustments as necessary
Develop Product Marketing strategies that drive business growth and reinforce brand equity
Develop the marketing strategy for SaaS and transportation products, including existing offerings and new product launches
Position and differentiate products to optimize value in various markets by developing messaging, guiding product development, and influencing the pricing strategy
Develop briefs and lead briefings for product development and product marketing initiatives
Work closely with Product Marketing colleagues to articulate solution value and trade-up opportunities in market
Partner closely with Product Management to influence the product roadmap based on customer and market insights, driving innovation and novel ways of solving customer pain points
Craft go-to-market (GTM) strategies and oversee the launch process from ideation to execution, focused on the customer journey, by ensuring defined goals are met, budget and timeline parameters are observed, and opportunities to increase reach and efficiency are identified
Leverage your knowledge, technical expertise, and understanding of target customers to provide input for the development of sales tools, training, and content along key customer touchpoints, including value propositions, competitive differentiators, and portfolio positioning
Communicate plans and obtain input across Sales, Marketing, Product Management, and other stakeholder groups
Guide Marketing & Communications and their managed agencies in the execution of GTM programs by providing focused objectives and strategic, thoughtful feedback
Your Professional Profile/Qualifications
5+ years of professional software marketing experience, preferably in a B2B environment
2+ years leading cross-functional teams
Experience with SaaS offerings preferred, experience in supply chain logistics is a plus
Can speak the language of software developers and marketing teams with equal fluency
Can demonstrate leading successful go-to-market plans that drive SaaS adoption
A team player and true collaborator with exceptional interpersonal skills
Strong analysis, strategy development, problem solving and decision-making abilities
Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines
You are passionate about technology and thrive in a fast-paced environment
Excellent communication skills and a gifted storyteller
Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
Experience with Salesforce is a plus
About OneRail
OneRail, headquartered in Orlando, FL, is the emerging leader in Final Mile delivery technology. Our OmniPoint SaaS platform uses proprietary algorithms and artificial intelligence to power efficient same-day delivery programs for major companies like Lowe’s, Pepsi, American Tire Distributors, and Advance Auto Parts. OmniPoint is the cornerstone of OneRail’s integrated final mile delivery solution.
Capture. Within moments of a purchase that requires same-day delivery, OmniPoint captures a shipper’s “demand signal” from their POS, ERP, or e-commerce system: what was ordered, where it is, where it’s going, and when it needs to be there.
Optimize. OmniPoint uses these data to specify the optimal vehicle for the order’s size and weight, as well as any extra services required. OmniPoint then calculates all-in shipping costs, and optimizes delivery routing.
Execute. Customers can direct deliveries to their own fleet, or to OneRail’s nationwide network of 12 million couriers available 24/7/365.
Support. Deliveries can be supported as they occur by OneRail’s skilled Exceptions Assist team to handle unforeseen delivery issues on the customer’s behalf.
Follow Up. OmniPoint enables the consumer or receiving business to track their order delivery in real time, and provide feedback through a customer-branded interface.
OneRail has been recognized by Gartner as one of the most innovative solutions in the Final Mile delivery space. We ranked in the top 100 of the Inc. 5000 list of the fastest-growing US private companies in in 2022 and 2023, and received an Inc. Best Workplace award in 2023.
Regular, Full-time Team Member Benefits
Competitive base compensation
Health and wellness Insurance with generous company contribution (medical, dental, vision)
Company-paid life insurance, short-term and long-term disability
4% 401K match with immediate vesting of Company match
Continuing Education Opportunities
Flexible/Open (Uncapped) Paid Time Off (PTO) Policy for Salaried Team Members*
Competitive Paid Time Off (PTO) Policy for Hourly Team Members*
Generous Company-paid Holidays
Onsite Team Member Job Perks
Relaxed environment
Standing desks
Recreational and Video games
Large breakroom and lounge
Stocked kitchen and fridges
Cappuccino machine
Onsite restaurant and daily food trucks
Onsite car detailing
Onsite dry cleaning
Ample free parking
To view more details about what is like to work at OneRail, or to view a full list of career opportunities, please visit https://www.onerail.com/careers/
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OneRail provides last mile delivery solutions, from dispatch to doorstep. Product Marketing is a strategic driver at OneRail, ensuring solutions meet customer needs and are perfectly positioned in a winning go-to-market strategy. The Product Marketing Manager collaborates cross-functionally; gathers market, product, and competitive intelligence; and drives demand with resonate messaging that delivers profitable growth. In this role, you will bring new products and features to market, optimize the value of SaaS and transportation offerings through brilliant positioning, and articulate what makes OneRail solutions different.
In this Role, You Will:
Be an expert on the customer and market, leveraging key insights gleaned from analysis to inform decisions
Understand customer needs, challenges, customers, buying journey, buying criteria, and perception of value
Identify target and emerging market segments through analysis and voice of customer efforts
Uncover valuable insights that lead to breakthrough messaging and innovative products that solve customer challenges
Share insights and advance organizational understanding of the customer, market, and competition
Understand market drivers, trends, size, opportunities, and threats
Know the players, partners, and competitors by analyzing their products, messaging, and marketing to differentiate and position OneRail's offering
Remain up to date on emerging and future trends across all relevant industries to identify and grow business opportunities
Leverage data to inform decision-making for strategy development and adjustments as necessary
Develop Product Marketing strategies that drive business growth and reinforce brand equity
Develop the marketing strategy for SaaS and transportation products, including existing offerings and new product launches
Position and differentiate products to optimize value in various markets by developing messaging, guiding product development, and influencing the pricing strategy
Develop briefs and lead briefings for product development and product marketing initiatives
Work closely with Product Marketing colleagues to articulate solution value and trade-up opportunities in market
Partner closely with Product Management to influence the product roadmap based on customer and market insights, driving innovation and novel ways of solving customer pain points
Craft go-to-market (GTM) strategies and oversee the launch process from ideation to execution, focused on the customer journey, by ensuring defined goals are met, budget and timeline parameters are observed, and opportunities to increase reach and efficiency are identified
Leverage your knowledge, technical expertise, and understanding of target customers to provide input for the development of sales tools, training, and content along key customer touchpoints, including value propositions, competitive differentiators, and portfolio positioning
Communicate plans and obtain input across Sales, Marketing, Product Management, and other stakeholder groups
Guide Marketing & Communications and their managed agencies in the execution of GTM programs by providing focused objectives and strategic, thoughtful feedback
Your Professional Profile/Qualifications
5+ years of professional software marketing experience, preferably in a B2B environment
2+ years leading cross-functional teams
Experience with SaaS offerings preferred, experience in supply chain logistics is a plus
Can speak the language of software developers and marketing teams with equal fluency
Can demonstrate leading successful go-to-market plans that drive SaaS adoption
A team player and true collaborator with exceptional interpersonal skills
Strong analysis, strategy development, problem solving and decision-making abilities
Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines
You are passionate about technology and thrive in a fast-paced environment
Excellent communication skills and a gifted storyteller
Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
Experience with Salesforce is a plus
About OneRail
OneRail, headquartered in Orlando, FL, is the emerging leader in Final Mile delivery technology. Our OmniPoint SaaS platform uses proprietary algorithms and artificial intelligence to power efficient same-day delivery programs for major companies like Lowe’s, Pepsi, American Tire Distributors, and Advance Auto Parts. OmniPoint is the cornerstone of OneRail’s integrated final mile delivery solution.
Capture. Within moments of a purchase that requires same-day delivery, OmniPoint captures a shipper’s “demand signal” from their POS, ERP, or e-commerce system: what was ordered, where it is, where it’s going, and when it needs to be there.
Optimize. OmniPoint uses these data to specify the optimal vehicle for the order’s size and weight, as well as any extra services required. OmniPoint then calculates all-in shipping costs, and optimizes delivery routing.
Execute. Customers can direct deliveries to their own fleet, or to OneRail’s nationwide network of 12 million couriers available 24/7/365.
Support. Deliveries can be supported as they occur by OneRail’s skilled Exceptions Assist team to handle unforeseen delivery issues on the customer’s behalf.
Follow Up. OmniPoint enables the consumer or receiving business to track their order delivery in real time, and provide feedback through a customer-branded interface.
OneRail has been recognized by Gartner as one of the most innovative solutions in the Final Mile delivery space. We ranked in the top 100 of the Inc. 5000 list of the fastest-growing US private companies in in 2022 and 2023, and received an Inc. Best Workplace award in 2023.
Regular, Full-time Team Member Benefits
Competitive base compensation
Health and wellness Insurance with generous company contribution (medical, dental, vision)
Company-paid life insurance, short-term and long-term disability
4% 401K match with immediate vesting of Company match
Continuing Education Opportunities
Flexible/Open (Uncapped) Paid Time Off (PTO) Policy for Salaried Team Members*
Competitive Paid Time Off (PTO) Policy for Hourly Team Members*
Generous Company-paid Holidays
Onsite Team Member Job Perks
Relaxed environment
Standing desks
Recreational and Video games
Large breakroom and lounge
Stocked kitchen and fridges
Cappuccino machine
Onsite restaurant and daily food trucks
Onsite car detailing
Onsite dry cleaning
Ample free parking
To view more details about what is like to work at OneRail, or to view a full list of career opportunities, please visit https://www.onerail.com/careers/
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