TDS Telecom
Manager-Central Marketing
TDS Telecom, Madison, Wisconsin, us, 53774
Manager-Central Marketing
Job Locations
US-Remote Location | US-WI-Madison
ID
2024-23928
Company
TDS Telecom
Pay Range
$83,000.00 - $134,900.00
Overview
As a
Manager of Central Marketing , you will be primarily responsible for TDS's strategic and tactical marketing initiatives in acquiring profitable customers. You will manage all consumer and commercial marketing efforts and is responsible for generating demand to achieve gross add and revenue targets. You will analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.You will develop, implement, and manage marketing campaigns using traditional and non-traditional marketing tactics. This includes developing marketing plans, testing strategies and providing creative direction. You are responsible for expense budget management and allocation to maximize revenue growth. You will also design and implement lead nurturing programs and lead scoring. You must be familiar with commercial sales force automation tools and how marketing can impact lead life cycle management to increase propensity or speed of sales cycles to drive revenue goals.In this role, you will work with Commercial Sales to determine where sales incentive programs are needed to support marketing campaigns. You will determine the program goals and budget, create the plan and analyze the program's success.As the Manager of Central Marketing, you will be responsible for tactic and campaign analysis to understand and evaluate tactic effectiveness and understand overall campaign effectiveness to drive changes where necessary. This includes continual research and testing of new/alternative ways to reach consumers/businesses.Responsibility for marketing strategy, campaign management, and analysis means that in this role you must gain a thorough understanding of market area including customer base demographics and segmentation, revenue opportunities and risks, product availability, and competitive threats.The pay range listed for this position represents the low and high end of the base compensation range. The actual offer amount will carefully consider multiple factors, such as relevant skills, qualifications, work experience, location and/or competencies that align with the specified role. Certain positions are eligible for additional forms of compensation such as bonuses and equity awards.TDS Telecommunications LLC
(TDS Metrocom/TDS) is a leading provider of fiber internet service. With more than 50 years of experience, the communications company is building and deploying new, fiber optic networks in neighborhoods across the country to deliver up to 8 Gigabit internet speeds to homes and up to 10 Gigabit internet speeds to businesses. In addition, TDS provides innovative TV entertainment and advanced phone services. Visit tdsfiber.com to learn more.
TDS provides communications services to a mix of small to mid-sized urban, suburban and rural communities throughout the United States. The company employs more than 3,400 people nationwide and is a subsidiary of Telephone and Data Systems, Inc. (TDS Inc.) [NYSE: TDS]. Founded in 1969, Telephone and Data Systems provides wireless, broadband, video and voice; and hosted and managed services to approximately 6 million connections nationwide through its businesses: UScellular, TDS Telecom, and OneNeck IT Solutions. Visit tdsinc.com for more information.Responsibilities
Build marketing campaigns to support specific marketing objectives across different channels and segments in support of over strategic marketing plan:
Determine tactical planIdentify target audiences and media marketsAllocate campaign/tactic budgetsDetermine if sales incentive programs are needed. Design and implement programEstablish timelinesManage customer acquisition, retention and growth marketing strategies to achieve gross add and revenue targets. Analyze trends, use marketing best practices, interact and collaborate with marketing and sales leadership to create and implement formal marketing plans to ensure profitability of all products, which include bundles, high speed internet, TV, Voice services and new product and service launches.Lead the execution of marketing campaigns from start to finish, driving collaboration with stakeholders. Partner with creative teams, product management and/or external agencies and vendors.Analyze campaign results to understand overall effectiveness. Develop testing plan for marketing tactics, optimize and drive changes based on results, and continually research and identify new tactics.Allocate annual marketing budget and monitor closely to allocate funds and adjust appropriately to meet budget goals.
Qualifications
Required QualificationsBachelor's degree (or higher) -OR- 4+ years of professional work experience.4+ years marketing, advertising, or product management experience.2+ years of experience with competitive marketing and branding strategy, working with in-house creative teams and/or managing external agencies.2+ years of experience with multi-channel marketing campaigns and tactics.Other QualificationsTelecommunications or Cable experience preferred.Bachelor's degree (or higher) in Marketing or Business Administration preferred.Broad working knowledge of pricing and/or promotional analysis and statistical reporting.Ability to analyze sales and marketing initiatives for success, profitability, retention, and customer satisfaction.Well-developed conceptual thinking skills including good intuition and the ability to make educated decisions based on customer needs.Successful experience in project management, product management, and/or process administration.Knowledge/background in the television, voice and data communications industry, its technology and applications, and customer base preferred, with capacity to learn quickly.Familiarity with inbound and outbound telephone sales.Excellent organizational skills.Excellent teamwork skills and ability to work with employees at all levels.Outstanding written and verbal communication skills, including presentation skills.Experience using PC applications, including Excel, Word, Email, PowerPoint, Internet, and database software.Do you meet all of the Required Qualifications, but aren't sure if your experience meets the Other Qualifications? We encourage you to apply! Research shows that some candidates may not apply for jobs unless they feel they meet 100% of the qualifications, when, in fact, they have the skills and experience to be successful in the role! Experience and skills come in many different forms and may not always look identical to what we have on paper, but still lead to success in the role. If you meet the Required Qualifications and believe you have what it takes to be successful in the position, apply today!BenefitsAssociates scheduled to work 20 or more hours per week have access to medical, dental, vision, life insurance, a 401(k) plan, and paid time off benefits such as vacation (15 days accrued per year for full-time; pro-rated for part-time associates working between 20-39 hours), sick leave (10 days accrued per year for full-time and pro-rated for all other associates), seven paid national holidays and one floating holiday, paid parental leave (2 weeks after 12 months of employment), among others. Short Term Disability and Long Term Disability coverage is also available for associates working 30 or more hours per week and Education Assistance is available to full-time associates. Associates scheduled to work under twenty hours per week or for a limited term (i.e. interns) are eligible for medical coverage, the 401(k) plan (if 18 or older), as well as sick leave (10 days accrued per year for full-time and pro-rated for all other associates). For more detail on the benefits we offer click here.At TDS, we embrace Equal Employment Opportunity by valuing our differences and consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other status protected by law. To learn about our diversity & inclusion philosophy and culture, click here!Pay Range (Hr./Yr.)
$83,000.00/Yr. - $134,900.00/Yr.
Job Locations
US-Remote Location | US-WI-Madison
ID
2024-23928
Company
TDS Telecom
Pay Range
$83,000.00 - $134,900.00
Overview
As a
Manager of Central Marketing , you will be primarily responsible for TDS's strategic and tactical marketing initiatives in acquiring profitable customers. You will manage all consumer and commercial marketing efforts and is responsible for generating demand to achieve gross add and revenue targets. You will analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.You will develop, implement, and manage marketing campaigns using traditional and non-traditional marketing tactics. This includes developing marketing plans, testing strategies and providing creative direction. You are responsible for expense budget management and allocation to maximize revenue growth. You will also design and implement lead nurturing programs and lead scoring. You must be familiar with commercial sales force automation tools and how marketing can impact lead life cycle management to increase propensity or speed of sales cycles to drive revenue goals.In this role, you will work with Commercial Sales to determine where sales incentive programs are needed to support marketing campaigns. You will determine the program goals and budget, create the plan and analyze the program's success.As the Manager of Central Marketing, you will be responsible for tactic and campaign analysis to understand and evaluate tactic effectiveness and understand overall campaign effectiveness to drive changes where necessary. This includes continual research and testing of new/alternative ways to reach consumers/businesses.Responsibility for marketing strategy, campaign management, and analysis means that in this role you must gain a thorough understanding of market area including customer base demographics and segmentation, revenue opportunities and risks, product availability, and competitive threats.The pay range listed for this position represents the low and high end of the base compensation range. The actual offer amount will carefully consider multiple factors, such as relevant skills, qualifications, work experience, location and/or competencies that align with the specified role. Certain positions are eligible for additional forms of compensation such as bonuses and equity awards.TDS Telecommunications LLC
(TDS Metrocom/TDS) is a leading provider of fiber internet service. With more than 50 years of experience, the communications company is building and deploying new, fiber optic networks in neighborhoods across the country to deliver up to 8 Gigabit internet speeds to homes and up to 10 Gigabit internet speeds to businesses. In addition, TDS provides innovative TV entertainment and advanced phone services. Visit tdsfiber.com to learn more.
TDS provides communications services to a mix of small to mid-sized urban, suburban and rural communities throughout the United States. The company employs more than 3,400 people nationwide and is a subsidiary of Telephone and Data Systems, Inc. (TDS Inc.) [NYSE: TDS]. Founded in 1969, Telephone and Data Systems provides wireless, broadband, video and voice; and hosted and managed services to approximately 6 million connections nationwide through its businesses: UScellular, TDS Telecom, and OneNeck IT Solutions. Visit tdsinc.com for more information.Responsibilities
Build marketing campaigns to support specific marketing objectives across different channels and segments in support of over strategic marketing plan:
Determine tactical planIdentify target audiences and media marketsAllocate campaign/tactic budgetsDetermine if sales incentive programs are needed. Design and implement programEstablish timelinesManage customer acquisition, retention and growth marketing strategies to achieve gross add and revenue targets. Analyze trends, use marketing best practices, interact and collaborate with marketing and sales leadership to create and implement formal marketing plans to ensure profitability of all products, which include bundles, high speed internet, TV, Voice services and new product and service launches.Lead the execution of marketing campaigns from start to finish, driving collaboration with stakeholders. Partner with creative teams, product management and/or external agencies and vendors.Analyze campaign results to understand overall effectiveness. Develop testing plan for marketing tactics, optimize and drive changes based on results, and continually research and identify new tactics.Allocate annual marketing budget and monitor closely to allocate funds and adjust appropriately to meet budget goals.
Qualifications
Required QualificationsBachelor's degree (or higher) -OR- 4+ years of professional work experience.4+ years marketing, advertising, or product management experience.2+ years of experience with competitive marketing and branding strategy, working with in-house creative teams and/or managing external agencies.2+ years of experience with multi-channel marketing campaigns and tactics.Other QualificationsTelecommunications or Cable experience preferred.Bachelor's degree (or higher) in Marketing or Business Administration preferred.Broad working knowledge of pricing and/or promotional analysis and statistical reporting.Ability to analyze sales and marketing initiatives for success, profitability, retention, and customer satisfaction.Well-developed conceptual thinking skills including good intuition and the ability to make educated decisions based on customer needs.Successful experience in project management, product management, and/or process administration.Knowledge/background in the television, voice and data communications industry, its technology and applications, and customer base preferred, with capacity to learn quickly.Familiarity with inbound and outbound telephone sales.Excellent organizational skills.Excellent teamwork skills and ability to work with employees at all levels.Outstanding written and verbal communication skills, including presentation skills.Experience using PC applications, including Excel, Word, Email, PowerPoint, Internet, and database software.Do you meet all of the Required Qualifications, but aren't sure if your experience meets the Other Qualifications? We encourage you to apply! Research shows that some candidates may not apply for jobs unless they feel they meet 100% of the qualifications, when, in fact, they have the skills and experience to be successful in the role! Experience and skills come in many different forms and may not always look identical to what we have on paper, but still lead to success in the role. If you meet the Required Qualifications and believe you have what it takes to be successful in the position, apply today!BenefitsAssociates scheduled to work 20 or more hours per week have access to medical, dental, vision, life insurance, a 401(k) plan, and paid time off benefits such as vacation (15 days accrued per year for full-time; pro-rated for part-time associates working between 20-39 hours), sick leave (10 days accrued per year for full-time and pro-rated for all other associates), seven paid national holidays and one floating holiday, paid parental leave (2 weeks after 12 months of employment), among others. Short Term Disability and Long Term Disability coverage is also available for associates working 30 or more hours per week and Education Assistance is available to full-time associates. Associates scheduled to work under twenty hours per week or for a limited term (i.e. interns) are eligible for medical coverage, the 401(k) plan (if 18 or older), as well as sick leave (10 days accrued per year for full-time and pro-rated for all other associates). For more detail on the benefits we offer click here.At TDS, we embrace Equal Employment Opportunity by valuing our differences and consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other status protected by law. To learn about our diversity & inclusion philosophy and culture, click here!Pay Range (Hr./Yr.)
$83,000.00/Yr. - $134,900.00/Yr.