Penn State University
College of IST | Marketing and Communications Specialist
Penn State University, State College, Pennsylvania, United States, 16803
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Penn State's College of Information Sciences and Technology
(IST) is seeking a
Marketing and Communications Specialist
to manage the college's digital and multimedia content strategies. Specifically, this position will work closely with staff, faculty, students, and alumni to advance the college's goals through four main channels:
Social Media:
Manage all aspects of the college's social media platforms, including creating campaigns, maintaining a content calendar, engaging audiences, and responding to inquiries.Website Management:
Oversee all front-end priorities and content management needs for the college's public-facing website. This includes ensuring that the site maintains a consistent visual identity and meets University brand guidelines.Email:
Lead the college's email strategies by producing e-newsletters, campaigns, and one-off communications in support of strategic initiatives. This includes designing templates, drafting content, and supporting list management.Photography/Videography:
Support content needs by leading photography and videography projects. This includes capturing photos/videos for events, promotional materials, and news stories.Across each of these areas, the specialist will gather and analyze metrics to make informed decisions about tactics and strategies. The specialist will also contribute content to news and feature stories, as well as promotional items, such as fact sheets, newsletters, and digital signage. This is a highly collaborative position that requires regular on-site coverage of events and programs.
At IST, we are strongly committed to a diverse community and to providing a welcoming and inclusive environment for faculty, staff and students of all races, genders, and backgrounds. We are committed to making good faith efforts to recruit, hire, retain, and promote qualified individuals from underrepresented minority groups including women, persons of color, diverse gender identities, individuals with disabilities, and veterans. We invite applicants to address their engagement in or commitment to inclusion, equity, and diversity issues as aligned with the mission of the College of IST in their cover letter and resume.
This position works daily with IST faculty, staff, and leadership and communicates regularly with alumni, students, and donors. As such, the successful candidate must have a keen ability to work with diverse stakeholders and be able to prioritize multiple projects.
This is a hybrid position that combines remote and regular on-campus working.
EDUCATION AND EXPERIENCE
This position requires a Bachelor's Degree and a minimum of one year of related experience, or an equivalent combination of education and experience.
Other required qualifications include:
Possesses expertise with social media platforms and management tools (e.g., Hootsuite), content creation platforms (e.g., Canva), and analytics tools (e.g., Google Analytics).Has experience in web and email content management systems (e.g., Constant Contact).Is comfortable using a DSLR to capture photos and video.Is creative and forward-thinking as a content creator.Can translate strategic goals and initiatives into compelling content across multiple formats.Possesses excellent judgment and exacting attention to detail.Is proactive, solutions-oriented, and able to manage multiple priorities independently.
Penn State offers competitive benefits to full-time employees, including medical, dental, vision, and retirement plans, in addition to generous vacation time (24 days per year; accrued on a monthly basis), sick time (12 days a year; accrued on a monthly basis) and paid holidays (14 per calendar year). Please visit https://hr.psu.edu/benefits for more detailed information.
The salary range for this position, including all possible grades is:
$46,400.00 - $67,300.00
Salary Structure - additional information on Penn State's job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Federal Contractors Labor Law Poster
PA State Labor Law Poster
Affirmative Action
Penn State Policies
Copyright Information
Hotlines
University Park, PA
Penn State's College of Information Sciences and Technology
(IST) is seeking a
Marketing and Communications Specialist
to manage the college's digital and multimedia content strategies. Specifically, this position will work closely with staff, faculty, students, and alumni to advance the college's goals through four main channels:
Social Media:
Manage all aspects of the college's social media platforms, including creating campaigns, maintaining a content calendar, engaging audiences, and responding to inquiries.Website Management:
Oversee all front-end priorities and content management needs for the college's public-facing website. This includes ensuring that the site maintains a consistent visual identity and meets University brand guidelines.Email:
Lead the college's email strategies by producing e-newsletters, campaigns, and one-off communications in support of strategic initiatives. This includes designing templates, drafting content, and supporting list management.Photography/Videography:
Support content needs by leading photography and videography projects. This includes capturing photos/videos for events, promotional materials, and news stories.Across each of these areas, the specialist will gather and analyze metrics to make informed decisions about tactics and strategies. The specialist will also contribute content to news and feature stories, as well as promotional items, such as fact sheets, newsletters, and digital signage. This is a highly collaborative position that requires regular on-site coverage of events and programs.
At IST, we are strongly committed to a diverse community and to providing a welcoming and inclusive environment for faculty, staff and students of all races, genders, and backgrounds. We are committed to making good faith efforts to recruit, hire, retain, and promote qualified individuals from underrepresented minority groups including women, persons of color, diverse gender identities, individuals with disabilities, and veterans. We invite applicants to address their engagement in or commitment to inclusion, equity, and diversity issues as aligned with the mission of the College of IST in their cover letter and resume.
This position works daily with IST faculty, staff, and leadership and communicates regularly with alumni, students, and donors. As such, the successful candidate must have a keen ability to work with diverse stakeholders and be able to prioritize multiple projects.
This is a hybrid position that combines remote and regular on-campus working.
EDUCATION AND EXPERIENCE
This position requires a Bachelor's Degree and a minimum of one year of related experience, or an equivalent combination of education and experience.
Other required qualifications include:
Possesses expertise with social media platforms and management tools (e.g., Hootsuite), content creation platforms (e.g., Canva), and analytics tools (e.g., Google Analytics).Has experience in web and email content management systems (e.g., Constant Contact).Is comfortable using a DSLR to capture photos and video.Is creative and forward-thinking as a content creator.Can translate strategic goals and initiatives into compelling content across multiple formats.Possesses excellent judgment and exacting attention to detail.Is proactive, solutions-oriented, and able to manage multiple priorities independently.
Penn State offers competitive benefits to full-time employees, including medical, dental, vision, and retirement plans, in addition to generous vacation time (24 days per year; accrued on a monthly basis), sick time (12 days a year; accrued on a monthly basis) and paid holidays (14 per calendar year). Please visit https://hr.psu.edu/benefits for more detailed information.
The salary range for this position, including all possible grades is:
$46,400.00 - $67,300.00
Salary Structure - additional information on Penn State's job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Federal Contractors Labor Law Poster
PA State Labor Law Poster
Affirmative Action
Penn State Policies
Copyright Information
Hotlines
University Park, PA