Vista Equity Partners
Associate Director, Marketing Communications (Website)
Vista Equity Partners, Austin, Texas, us, 78716
Position Summary
The Marketing Communications team at Vista Equity Partners is responsible for spearheading all marketing and corporate communications initiatives on behalf of the Firm. This team plays a pivotal role in shaping and conveying Vista's brand message, both internally and externally. The team manages internal communications to ensure cohesive and effective information flow within the organization, while also orchestrating external campaigns that enhance Vista's market presence and engagement with stakeholders. Through strategic planning and creative execution, the Marketing Communications team supports the company's corporate strategy and objectives, driving the Firm's visibility and reputation.
Vista is seeking an Associate Director to join our Marketing Communications team as a marketing leader in brand-owned digital properties. This role reports into the Director, Marketing Communications, who oversees Brand & Digital programs and will own the strategy and execution of our corporate website to maximize the reach and impact of our corporate brand strategy. This role will implement a strategic vision to optimize and scale our team's website and capabilities, supporting the Firm's reputation as well as business objectives to generate leads. The successful candidate will drive channel strategy, enhance the user experience with data-driven approaches, provide thought leadership to stakeholders, and deliver measurable results for continuous site improvement and discoverability.
This role is based in Austin, TX and is for an immediate start.
Responsibilities
Strategic Planning:
Effectively translate our brand story and the Firm's value proposition across businesses into a best-in-class digital property that serves as a thought leadership and lead-gen platform and ultimately enables fundraising, sourcing and talent marketing campaigns and initiatives.User Experience Management & Optimization:
Oversee the planning, execution and optimization of the Firm's website, maximizing its reach and utility by all our stakeholders and Develop plans and set priorities to ensure timely and accurate representation of the Firm while maintaining consistent search-engine visibility.Website Operations:
Efficiently run and maintain the Firm web property, establishing integrated workflows and processes that most effectively yield productivity of all operating resources, tools and platforms.Performance Analysis:
Define and track key performance indicators (KPIs) to measure the effectiveness of website strategy and UX, analyze data to identify trends and insights, and adjust strategies and content as needed.Internal and External Collaboration:
Ensure website activities are fully integrated with broader marketing team initiatives. Work closely with internal stakeholders and external agency partners to drive projects, manage expectations as well as educate.Budget Management:
Develop and manage all related spend, ensuring efficient allocation of resources and optimal ROI.Creative Strategy:
In partnership with Marketing or business stakeholders, oversee creation and integration of relevant and timely content across websiteThought Leadership:
Stay up to date with industry and competitors and the latest in digital marketing trends, tool and technologies to incorporate innovative approaches into plans.Qualifications
Bachelor's Degree required.8-12+ years of experience in digital marketing, specifically in SEO strategy and website media.Experienced in developing SEO and website strategies that successfully lead to traffic generation, improved user experience, and conversion rates, turning visitors into leads.Strong understanding of website tech platforms, analytics tools and data-driven decision-making.Excellent written and verbal communication skills.Skilled project manager with the ability to work effectively under deadlines and manage multiple projects simultaneously; experience working in partnership with external agencies or resources to execute and drive project goals.Proven ability to synthesize complex topics and work in a fast-paced and dynamic environment; experience working in highly regulated environments is a plus.Established track record of achieving objectives requiring a high level of cooperation from cross-functional partners, including Legal and Compliance.Preferred candidates have experience in management of direct reports and with marketing to B2B audiences in financial services.
Company Overview
Vista is a leading global investment firm that invests exclusively in enterprise software, data and technology-enabled organizations across private equity, credit, public equity and permanent capital strategies. The firm brings an approach that prioritizes creating enduring market value for the benefit of its global ecosystem of investors, companies, customers and employees. Vista's investments are anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions and proven, flexible management techniques that drive sustainable growth. Vista believes the transformative power of technology is the key to an even better future - a healthier planet, a smarter economy, a diverse and inclusive community and a broader path to prosperity. Further information is available at vistaequitypartners.com. Follow Vista on LinkedIn @Vista Equity Partners or X @Vista_Equity.
#LI-JK1
#LI-Hybrid
The Marketing Communications team at Vista Equity Partners is responsible for spearheading all marketing and corporate communications initiatives on behalf of the Firm. This team plays a pivotal role in shaping and conveying Vista's brand message, both internally and externally. The team manages internal communications to ensure cohesive and effective information flow within the organization, while also orchestrating external campaigns that enhance Vista's market presence and engagement with stakeholders. Through strategic planning and creative execution, the Marketing Communications team supports the company's corporate strategy and objectives, driving the Firm's visibility and reputation.
Vista is seeking an Associate Director to join our Marketing Communications team as a marketing leader in brand-owned digital properties. This role reports into the Director, Marketing Communications, who oversees Brand & Digital programs and will own the strategy and execution of our corporate website to maximize the reach and impact of our corporate brand strategy. This role will implement a strategic vision to optimize and scale our team's website and capabilities, supporting the Firm's reputation as well as business objectives to generate leads. The successful candidate will drive channel strategy, enhance the user experience with data-driven approaches, provide thought leadership to stakeholders, and deliver measurable results for continuous site improvement and discoverability.
This role is based in Austin, TX and is for an immediate start.
Responsibilities
Strategic Planning:
Effectively translate our brand story and the Firm's value proposition across businesses into a best-in-class digital property that serves as a thought leadership and lead-gen platform and ultimately enables fundraising, sourcing and talent marketing campaigns and initiatives.User Experience Management & Optimization:
Oversee the planning, execution and optimization of the Firm's website, maximizing its reach and utility by all our stakeholders and Develop plans and set priorities to ensure timely and accurate representation of the Firm while maintaining consistent search-engine visibility.Website Operations:
Efficiently run and maintain the Firm web property, establishing integrated workflows and processes that most effectively yield productivity of all operating resources, tools and platforms.Performance Analysis:
Define and track key performance indicators (KPIs) to measure the effectiveness of website strategy and UX, analyze data to identify trends and insights, and adjust strategies and content as needed.Internal and External Collaboration:
Ensure website activities are fully integrated with broader marketing team initiatives. Work closely with internal stakeholders and external agency partners to drive projects, manage expectations as well as educate.Budget Management:
Develop and manage all related spend, ensuring efficient allocation of resources and optimal ROI.Creative Strategy:
In partnership with Marketing or business stakeholders, oversee creation and integration of relevant and timely content across websiteThought Leadership:
Stay up to date with industry and competitors and the latest in digital marketing trends, tool and technologies to incorporate innovative approaches into plans.Qualifications
Bachelor's Degree required.8-12+ years of experience in digital marketing, specifically in SEO strategy and website media.Experienced in developing SEO and website strategies that successfully lead to traffic generation, improved user experience, and conversion rates, turning visitors into leads.Strong understanding of website tech platforms, analytics tools and data-driven decision-making.Excellent written and verbal communication skills.Skilled project manager with the ability to work effectively under deadlines and manage multiple projects simultaneously; experience working in partnership with external agencies or resources to execute and drive project goals.Proven ability to synthesize complex topics and work in a fast-paced and dynamic environment; experience working in highly regulated environments is a plus.Established track record of achieving objectives requiring a high level of cooperation from cross-functional partners, including Legal and Compliance.Preferred candidates have experience in management of direct reports and with marketing to B2B audiences in financial services.
Company Overview
Vista is a leading global investment firm that invests exclusively in enterprise software, data and technology-enabled organizations across private equity, credit, public equity and permanent capital strategies. The firm brings an approach that prioritizes creating enduring market value for the benefit of its global ecosystem of investors, companies, customers and employees. Vista's investments are anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions and proven, flexible management techniques that drive sustainable growth. Vista believes the transformative power of technology is the key to an even better future - a healthier planet, a smarter economy, a diverse and inclusive community and a broader path to prosperity. Further information is available at vistaequitypartners.com. Follow Vista on LinkedIn @Vista Equity Partners or X @Vista_Equity.
#LI-JK1
#LI-Hybrid