SourcePro Search, LLC
Senior Practice Group Marketing Manager - (VC & Law Firm Experience)
SourcePro Search, LLC, San Francisco, California, United States, 94199
We are looking for a dynamic Senior Practice Group Marketing Manager to join our top-rated law firm client's team!
In this role, you'll be the mastermind behind market analysis, client development, and strategic business planning for their exciting Regional Corporate & Emerging Companies/Venture Capital (ECVC) sector. Here's a sneak peek at what you'll be up to:
What You'll Do:
Market analyses and client development
Strategically advise market analyses to determine our regional general corporate and emerging companies and venture capital (ECVC) market share and opportunities within the market, and use the intelligence to shape business plans and go-to-market strategiesPresent the firm's competitive positioning in the market by working with team members to conduct research and analysis about our competitors inclusive of lateral activity, thought leadership, events, news/experience and league tablesBecome well educated on local clients and prospective clients by reviewing analyses of financial, experience, marketing client engagement and competitor representation dataServe as the marketing subject matter expert for the marketClient targeting and new business development
Oversee priority projects for targeting new business for the regional general corporate and ECVC practice and advise lawyers on strategies for developing business from target companies and relationshipsWork with specialist to develop cross-selling strategies and oversee specialist in the execution of strategiesFor opportunities coming from regional targeting initiatives and client expansion programs, advise lawyers on new business opportunities, and providing support on the development of our approach, team, proposition, and supporting materials (i.e., credentials, targeted events etc.)Strategic business planning and reporting
Consult with the regional corporate leaders, the partners in charge, the regional litigation leadership, and colleagues in marketing & BD to develop and implement strategic plans and marketing budgets that coordinate with global practice group goals and objectives, setting long and short-term goals for the marketProactively manage implementation and execution of strategic plans with the regional corporate leaders, the partners in charge and regional litigation leadership, including responsibility for periodic meetings and overseeing specialist preparing reports, analysis, and progress monitoringProfile raising, marketing campaigns and events
Work with local business development team members to develop strong relationships with associations and industry organizations that attract and engage prospective clients, influencers, and referral sources in support of business plan goalsDevelop event strategy for market based on market and competitive analyses and in support of business plan goalsReport on the success of activities with key stakeholders and provide recommendations for futureStrategize with PR team to advance the profile-raising efforts of the marketPartner with marketing colleagues to advise on content for regional surveys, specific lawyer and practice awards and accoladesSupport integration of lateral lawyers into general corporate or ECVC practices within the marketOversee specialist in maintaining a calendar of outreach activities, including community events, industry conferences, programs, appearances, and other market engagement opportunities, and ensure maximum ROI and appropriate coverage from lawyers and BD professionalsCollaborate and strategize closely with global practice group marketing colleagues to understand additional planned activity in assigned market, and to maximize collaboration and ROI on all activitiesServe as direct supervisor and mentor to direct reportsProvide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requestsSupport business professional development and continued educational opportunitiesIn collaboration with immediate supervisor and Central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle eventsAll other duties as assigned or requiredWhat You'll Bring:
7+ years marketing-related experience in the field with 3+ years of management experience in relevant roles. Proven ability to operate at a more senior level in terms of scope of responsibility, judgement, and independent natureAbility to operate effectively within a matrixed work environmentAfter orientation, exhibit proficiency in the Microsoft Office suite, iManage, Salesforce and other firm applicationsAbility to work extended and/or weekend hours, as requiredAbility to travel, as requiredBachelor's degree in marketing or related fieldExperience working in a law firm or other professional services organizationSupervisory experienceStrong project management skills and follow-through abilityDemonstrate great initiative and the ability to work independentlyStrong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firmTeam oriented with excellent interpersonal and collaborative skillsKeen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices, and individual attorneysStrong problem-solving skills including the ability to anticipate problems as well as suggest and execute on solutionsAbility to prioritize ongoing tasks and significant projects as well as manage expectations of attorneys in relation to these projectsStrong client service ethic and interpersonal skills, capable of working seamlessly with high level partners, marketing staff and colleagues in other administrative departmentsHighly organized, efficient, and extremely detailed oriented, with superior proofreading and fact checking skillsCapable of staying productive and accurate under pressure with tight deadlines
In this role, you'll be the mastermind behind market analysis, client development, and strategic business planning for their exciting Regional Corporate & Emerging Companies/Venture Capital (ECVC) sector. Here's a sneak peek at what you'll be up to:
What You'll Do:
Market analyses and client development
Strategically advise market analyses to determine our regional general corporate and emerging companies and venture capital (ECVC) market share and opportunities within the market, and use the intelligence to shape business plans and go-to-market strategiesPresent the firm's competitive positioning in the market by working with team members to conduct research and analysis about our competitors inclusive of lateral activity, thought leadership, events, news/experience and league tablesBecome well educated on local clients and prospective clients by reviewing analyses of financial, experience, marketing client engagement and competitor representation dataServe as the marketing subject matter expert for the marketClient targeting and new business development
Oversee priority projects for targeting new business for the regional general corporate and ECVC practice and advise lawyers on strategies for developing business from target companies and relationshipsWork with specialist to develop cross-selling strategies and oversee specialist in the execution of strategiesFor opportunities coming from regional targeting initiatives and client expansion programs, advise lawyers on new business opportunities, and providing support on the development of our approach, team, proposition, and supporting materials (i.e., credentials, targeted events etc.)Strategic business planning and reporting
Consult with the regional corporate leaders, the partners in charge, the regional litigation leadership, and colleagues in marketing & BD to develop and implement strategic plans and marketing budgets that coordinate with global practice group goals and objectives, setting long and short-term goals for the marketProactively manage implementation and execution of strategic plans with the regional corporate leaders, the partners in charge and regional litigation leadership, including responsibility for periodic meetings and overseeing specialist preparing reports, analysis, and progress monitoringProfile raising, marketing campaigns and events
Work with local business development team members to develop strong relationships with associations and industry organizations that attract and engage prospective clients, influencers, and referral sources in support of business plan goalsDevelop event strategy for market based on market and competitive analyses and in support of business plan goalsReport on the success of activities with key stakeholders and provide recommendations for futureStrategize with PR team to advance the profile-raising efforts of the marketPartner with marketing colleagues to advise on content for regional surveys, specific lawyer and practice awards and accoladesSupport integration of lateral lawyers into general corporate or ECVC practices within the marketOversee specialist in maintaining a calendar of outreach activities, including community events, industry conferences, programs, appearances, and other market engagement opportunities, and ensure maximum ROI and appropriate coverage from lawyers and BD professionalsCollaborate and strategize closely with global practice group marketing colleagues to understand additional planned activity in assigned market, and to maximize collaboration and ROI on all activitiesServe as direct supervisor and mentor to direct reportsProvide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requestsSupport business professional development and continued educational opportunitiesIn collaboration with immediate supervisor and Central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle eventsAll other duties as assigned or requiredWhat You'll Bring:
7+ years marketing-related experience in the field with 3+ years of management experience in relevant roles. Proven ability to operate at a more senior level in terms of scope of responsibility, judgement, and independent natureAbility to operate effectively within a matrixed work environmentAfter orientation, exhibit proficiency in the Microsoft Office suite, iManage, Salesforce and other firm applicationsAbility to work extended and/or weekend hours, as requiredAbility to travel, as requiredBachelor's degree in marketing or related fieldExperience working in a law firm or other professional services organizationSupervisory experienceStrong project management skills and follow-through abilityDemonstrate great initiative and the ability to work independentlyStrong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firmTeam oriented with excellent interpersonal and collaborative skillsKeen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices, and individual attorneysStrong problem-solving skills including the ability to anticipate problems as well as suggest and execute on solutionsAbility to prioritize ongoing tasks and significant projects as well as manage expectations of attorneys in relation to these projectsStrong client service ethic and interpersonal skills, capable of working seamlessly with high level partners, marketing staff and colleagues in other administrative departmentsHighly organized, efficient, and extremely detailed oriented, with superior proofreading and fact checking skillsCapable of staying productive and accurate under pressure with tight deadlines