Crossroads YMCA Inc
Senior Designer
Crossroads YMCA Inc, Crown Point, Indiana, United States, 46307
Job Details
Job Location9801 CONNECTICUT DRIVE, SUITE 150 - CROWN POINT, IN
Position TypeFull Time
Description
Collaborate with a range of stakeholders to develop effective print and web materials. Your visual design expertise helps turn concepts into impactful collateral, guiding projects from start to finish. By promoting a creative and collaborative atmosphere, you ensure that designs meet aesthetic standards while effectively conveying the YMCA's mission and values to inspire and inform the community.
POSITION SUMMARY:
This position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living, and social responsibility. The Senior Designer is responsible for working with YMCA leaders, volunteers, members, and subject matter experts to uncover and develop compelling print/web collateral from concept to completion. As a Senior Designer at the Y, you lead an environment by creating visual concepts that both inspire and inform.ESSENTIAL FUNCTIONS:Designs the "look" and layout of all Crossroads YMCA association marketing materials while adhering to Y-USA brand standards.Assists branches in developing and designing branch-specific or association marketing pieces including flyers, signage and t-shirt designWorks with branch staff to encourage and implement the use of the Y look and voice.Continually monitors graphic integrity, consistency, and style of marketing pieces. Assists the VP of Marketing & Communications with regular internal audits and takes appropriate action to correct improper use of the YMCA logo and branding standards.Serves as a traffic manager, overseeing the team project management system, assigning tickets and providing support to the team to ensure relevant details are accurate and that all projects are running on track to meet deadlines.Review junior staff members' work to ensure high qualityEfficient communication and coordination with branch teams.Manages, maintains, and designs the Association's website.Develops content with a focus on SEO/keywords in order to drive web traffic and lead generation (SEO-Google, Bing)Assists in building organizational rankings through SEO activities including but not limited to localization, keyword research and onsite optimization. Identifies website content priorities based on keyword ranking opportunities.Maintains a data-driven perspective, identifying key metrics of success while managing the organization's ongoing digital reporting and analytics.Assists with special events (promoting, taking pictures, etc.).Assists with photography, video shooting and editing as necessary.YMCA COMPETENCIES (Team Leader):
The National YMCA Mission:
"To put Christian principles into practice through programs that build healthy spirit, mind, and body for all."
Mission Advancement: Models and teaches the Y's values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fund-raising.
Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.
Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.
Personal Growth: Shares new insights. Facilitates change/ models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
WORK ENVIRONMENT & PHYSICAL DEMANDS:
Visual, auditory, and verbal ability to communicate effectively.Must have high level of alertness, concentration, and initiative.Ability to lift 20 lbs. and stand, walk, or sit for extended periods of time; occasionally stoop/bend.Maintain a neat and professional appearance at all times.Qualifications
QUALIFICATIONS:
Bachelor's degree in related field or equivalent.Minimum 3-5 years experience in graphic & web designExperience with Adobe Creative Suite (Premiere for video work, and in-depth knowledge of InDesign, Photoshop, Illustrator) and Microsoft Office.Innovative and creative thinker with a proven ability to create great content for Y materials.Certified CPR/First Aid/AED and NLO within designated time of hire.Ability to relate effectively to diverse groups of people from all social and economic segments of the community.Excellent interpersonal, communication, and problem-solving skills.
Job Location9801 CONNECTICUT DRIVE, SUITE 150 - CROWN POINT, IN
Position TypeFull Time
Description
Collaborate with a range of stakeholders to develop effective print and web materials. Your visual design expertise helps turn concepts into impactful collateral, guiding projects from start to finish. By promoting a creative and collaborative atmosphere, you ensure that designs meet aesthetic standards while effectively conveying the YMCA's mission and values to inspire and inform the community.
POSITION SUMMARY:
This position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living, and social responsibility. The Senior Designer is responsible for working with YMCA leaders, volunteers, members, and subject matter experts to uncover and develop compelling print/web collateral from concept to completion. As a Senior Designer at the Y, you lead an environment by creating visual concepts that both inspire and inform.ESSENTIAL FUNCTIONS:Designs the "look" and layout of all Crossroads YMCA association marketing materials while adhering to Y-USA brand standards.Assists branches in developing and designing branch-specific or association marketing pieces including flyers, signage and t-shirt designWorks with branch staff to encourage and implement the use of the Y look and voice.Continually monitors graphic integrity, consistency, and style of marketing pieces. Assists the VP of Marketing & Communications with regular internal audits and takes appropriate action to correct improper use of the YMCA logo and branding standards.Serves as a traffic manager, overseeing the team project management system, assigning tickets and providing support to the team to ensure relevant details are accurate and that all projects are running on track to meet deadlines.Review junior staff members' work to ensure high qualityEfficient communication and coordination with branch teams.Manages, maintains, and designs the Association's website.Develops content with a focus on SEO/keywords in order to drive web traffic and lead generation (SEO-Google, Bing)Assists in building organizational rankings through SEO activities including but not limited to localization, keyword research and onsite optimization. Identifies website content priorities based on keyword ranking opportunities.Maintains a data-driven perspective, identifying key metrics of success while managing the organization's ongoing digital reporting and analytics.Assists with special events (promoting, taking pictures, etc.).Assists with photography, video shooting and editing as necessary.YMCA COMPETENCIES (Team Leader):
The National YMCA Mission:
"To put Christian principles into practice through programs that build healthy spirit, mind, and body for all."
Mission Advancement: Models and teaches the Y's values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fund-raising.
Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.
Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.
Personal Growth: Shares new insights. Facilitates change/ models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
WORK ENVIRONMENT & PHYSICAL DEMANDS:
Visual, auditory, and verbal ability to communicate effectively.Must have high level of alertness, concentration, and initiative.Ability to lift 20 lbs. and stand, walk, or sit for extended periods of time; occasionally stoop/bend.Maintain a neat and professional appearance at all times.Qualifications
QUALIFICATIONS:
Bachelor's degree in related field or equivalent.Minimum 3-5 years experience in graphic & web designExperience with Adobe Creative Suite (Premiere for video work, and in-depth knowledge of InDesign, Photoshop, Illustrator) and Microsoft Office.Innovative and creative thinker with a proven ability to create great content for Y materials.Certified CPR/First Aid/AED and NLO within designated time of hire.Ability to relate effectively to diverse groups of people from all social and economic segments of the community.Excellent interpersonal, communication, and problem-solving skills.