Head of Integrated Marketing

About Rocket Lawyer We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered. We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company's history, to capture audiences worldwide. We are expanding our team to take on this challenge About the Role Rocket Lawyer is seeking an accomplished marketing leader who has created and delivered integrated marketing campaigns that create brand love and deliver business impact. This leader will have a deep understanding of Rocket Lawyer's target customers and how to design and execute breakthrough multi-channel campaigns and activations while managing project milestones and influencing teams to improve impact and scale. You will work with the best in the industry, and we need you to bring your creativity, imagination, strategic instincts and energy to this high-profile position. To be successful, you'll need to be a strong cross-functional leader with experience developing creative, high impact programs that forge connections with new customers and strengthen relationships with existing customers. Responsibilities Be a knowledgeable authority on the audiences we support ranging from consumer to SMBs as well as the categories and industries in which we compete. Bring fresh, relevant points of view to the work at hand and build what's next Partner across the Growth team to craft full funnel integrated strategy and plans designed to deliver sales and engagement targets across all of Rocket Lawyer's product lines. Correlate activations to measurement plans that yield performance results Bring and inspire new ideas for breakthrough activations across owned, earned, and paid marketing channels Lead the execution of cohesive activation plans including always-on marketing activities, brand partnerships and SMB influencer relationships. Drive consistent experiences across all audience touch points Provide on-going guidance and leadership across the Growth, Product and Sales teams Develop content strategies with internal teams and external agencies that enable effective campaign performance in partnership with Product Marketing, Content & Design teams Advocate for marketing investments that create sustainable marketing impact and business growth. Partner with Finance on forecasting, ensuring accurate measurement and attribution by source Champion the Rocket Lawyer mission, brand purpose, ensuring It is coordinated into how our brands and products show up at every touch point Requirements 8 years of B2B product marketing or integrated campaign experience 3 years of experience working in the SaaS sector Demonstrated success in fast-paced, complex, and dynamic environments, rapidly anticipating and adapting to shifting priorities Proven ability to collaborate cross-functionally with peers and senior leadership to achieve organizational goals, reflecting your leadership and team-oriented approach Understanding of full-funnel marketing; diverse marketing channels, associated goals, and metrics Be energized by connecting the dots between insights, strategy and planning, and impactful results Experience using data, metrics and customer insights to back up assumptions and evaluate outcomes Very strong written communication and presentation skills- and proficient working with remote teams Self-motivation, initiative, and resourcefulness to effectively manage multiple projects simultaneously Detailed-oriented, with a high bar for excellence in every deliverable Ability to create clear and compelling campaign briefs as well as willingness to roll up the sleeves to create externally-facing assets or internal deliverables Preferred Qualification High-tech, start-up, rapid growth and/or publicly traded company experience Proficient understanding of Tech industry; Legal Tech industry a plus MBA or Equivalent Benefits & Perks Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees) Unlimited PTO Competitive salary packages Life insurance Disability benefits Supplemental Optional Life Insurance Benefits FSA Options Optional HSA with Company Match 401k program with Company Match Fertility Assistance and Planning options Wellhub & ClassPass fitness platforms Comprehensive Pet Insurance options Financial Wellbeing & Student Loan Program access Access to additional Mental Health & Wellbeing resources Pre-tax Commuter/Transit Benefits Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to hrrocketlawyer.com. All Locations $150,000-$210,000 USD By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy.