Amazon.com Services LLC
Sr Marketing Manager, Paid Search (SEM) , Amazon Music
Amazon.com Services LLC, Seattle, Washington, us, 98127
Job Title: Sr. Marketing Manager, Paid Search (SEM) Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. We are looking for an experienced Sr. Marketing Manager, Paid Search (SEM) to join our Amazon Music team and help drive WW customer acquisition. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business.
Considering making an application for this job Check all the details in this job description, and then click on Apply. This marketing leader will be passionate about measuring ROI and developing capabilities to optimize SEM. An entrepreneurial spirit, a creative mindset, and the ability to work effectively with a large number of partners and international stakeholders are key skills we are looking for. Key Responsibilities:
Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including account setup, strategy development, campaign structure, budget management, and daily bidding. Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting. Manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives. Manage relationships with bid management software providers and other partners to optimize campaigns. Partner with cross-functional teams to drive best practices and identify testing opportunities. Execute campaign optimization tactics to achieve spend efficiency and volume targets. Audit and update existing data pipelines to ensure high data quality. Launch new campaigns to support new product features. Develop the strategy for channel growth in emerging markets. Synthesize recommendations from data to improve campaign performance. Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime, and Amazon Music Free. Support GTM plans for upcoming product launches. Minimum Qualifications:
8+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns. Demonstrated leadership and communication skills to drive recommendations. Time-management skills to thrive in a fast-paced environment and manage multiple priorities. Ability to use data and metrics to back up assumptions and identify opportunities. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Considering making an application for this job Check all the details in this job description, and then click on Apply. This marketing leader will be passionate about measuring ROI and developing capabilities to optimize SEM. An entrepreneurial spirit, a creative mindset, and the ability to work effectively with a large number of partners and international stakeholders are key skills we are looking for. Key Responsibilities:
Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including account setup, strategy development, campaign structure, budget management, and daily bidding. Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting. Manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives. Manage relationships with bid management software providers and other partners to optimize campaigns. Partner with cross-functional teams to drive best practices and identify testing opportunities. Execute campaign optimization tactics to achieve spend efficiency and volume targets. Audit and update existing data pipelines to ensure high data quality. Launch new campaigns to support new product features. Develop the strategy for channel growth in emerging markets. Synthesize recommendations from data to improve campaign performance. Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime, and Amazon Music Free. Support GTM plans for upcoming product launches. Minimum Qualifications:
8+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns. Demonstrated leadership and communication skills to drive recommendations. Time-management skills to thrive in a fast-paced environment and manage multiple priorities. Ability to use data and metrics to back up assumptions and identify opportunities. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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