Updata Partners
Director of Marketing
Updata Partners, Chicago, Illinois, United States, 60290
We’re looking for a Director of Marketing
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.We are looking for a collaborative and data-driven Director of Marketing with a proven track record of driving pipeline. In close partnership with sales, you and your team will support the buyer journey at every step with messaging, programs, and content that measurably impacts revenue growth. An inspirational leader who leads by example, you will develop and execute a comprehensive marketing plan that includes demand generation, thought leadership, and frictionless product messaging. This role is ideal for a senior marketing professional looking to elevate their leadership skills by owning the marketing function and reporting directly into the CEO.Most importantly, we are looking for a growth marketer’s mindset who has proven they can do more with less, don’t require a massive budget nor a massive team. In the new era of lean and profitable, you will be required to be creative and leverage inexpensive growth tactics to drive results. This is a hybrid position, with the flexibility to join our team working from our Chicago office Tuesday - Thursday, and from home on Mondays and Fridays.How you’ll contributeCreate annual/quarterly marketing strategies to support business growth, develop a calendar of events and campaigns, and set the marketing budgetDrive demand with data-driven insights, content and campaigns.Analyze the market and competitors, and analyze sales statistics to report on the success of marketing campaignsTarget Ideal customers with compelling and differentiated value-based messaging.Extend Built In’s reputation as a thought leader with topics and content to drive demand, revenue and industry conversation.Empower the sales organization with market-facing resources and data-driven storytelling to fuel frictionless GTM enablement.Partner with Sales and Rev Ops to optimize the marketing funnel at every stage.Lead and nurture a high performing marketing team.What you need8+ years of B2B Marketing experience3+ years managing peopleExperience developing marketing and sales pipeline/funnel models to drive KPI and success metrics.Proven experience with demand generation tactics across all segments (SMB, Mid Market and Enterprise), primarily Enterprise.Proven, measurable success in leading demand generation programs in partnership with sales. Including but not limited to creating content and leveraging SEO, webinars and on-site conversions to drive leads.Experience developing compelling and differentiated messaging that sales and prospects loveExpertise in analyzing data from multiple systems and measuring, analyzing and reporting on resultsStrong communication and interpersonal skillsStrong organizational skillsGood time management and the ability to prioritizeStrong copywriting abilitiesBachelor’s degreeChicago-basedImpress us even moreInnovative use of AI to create efficiencies and create demandExperience in both Enterprise SaaS AND Marketplace modelsHR Tech experienceGTM EnablementExperience in Product MarketingPricing and Packaging
#J-18808-Ljbffr
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.We are looking for a collaborative and data-driven Director of Marketing with a proven track record of driving pipeline. In close partnership with sales, you and your team will support the buyer journey at every step with messaging, programs, and content that measurably impacts revenue growth. An inspirational leader who leads by example, you will develop and execute a comprehensive marketing plan that includes demand generation, thought leadership, and frictionless product messaging. This role is ideal for a senior marketing professional looking to elevate their leadership skills by owning the marketing function and reporting directly into the CEO.Most importantly, we are looking for a growth marketer’s mindset who has proven they can do more with less, don’t require a massive budget nor a massive team. In the new era of lean and profitable, you will be required to be creative and leverage inexpensive growth tactics to drive results. This is a hybrid position, with the flexibility to join our team working from our Chicago office Tuesday - Thursday, and from home on Mondays and Fridays.How you’ll contributeCreate annual/quarterly marketing strategies to support business growth, develop a calendar of events and campaigns, and set the marketing budgetDrive demand with data-driven insights, content and campaigns.Analyze the market and competitors, and analyze sales statistics to report on the success of marketing campaignsTarget Ideal customers with compelling and differentiated value-based messaging.Extend Built In’s reputation as a thought leader with topics and content to drive demand, revenue and industry conversation.Empower the sales organization with market-facing resources and data-driven storytelling to fuel frictionless GTM enablement.Partner with Sales and Rev Ops to optimize the marketing funnel at every stage.Lead and nurture a high performing marketing team.What you need8+ years of B2B Marketing experience3+ years managing peopleExperience developing marketing and sales pipeline/funnel models to drive KPI and success metrics.Proven experience with demand generation tactics across all segments (SMB, Mid Market and Enterprise), primarily Enterprise.Proven, measurable success in leading demand generation programs in partnership with sales. Including but not limited to creating content and leveraging SEO, webinars and on-site conversions to drive leads.Experience developing compelling and differentiated messaging that sales and prospects loveExpertise in analyzing data from multiple systems and measuring, analyzing and reporting on resultsStrong communication and interpersonal skillsStrong organizational skillsGood time management and the ability to prioritizeStrong copywriting abilitiesBachelor’s degreeChicago-basedImpress us even moreInnovative use of AI to create efficiencies and create demandExperience in both Enterprise SaaS AND Marketplace modelsHR Tech experienceGTM EnablementExperience in Product MarketingPricing and Packaging
#J-18808-Ljbffr