American Greetings Corporation
Digital Design Director
American Greetings Corporation, Westlake, Ohio, United States, 44145
As this is a hybrid role, based out of our Creative Studios in Westlake, Ohio, we will focus on candidates who currently reside in Northeast Ohio.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.The Digital Design Director will be responsible for the vision, creation, and implementation of consumer-facing websites, mobile apps, on-site merchandising, email, and social marketing. Focusing on ensuring a consistent and effective consumer experience (both transactional and engagement-based). They will understand how design systems and user experiences translate across multiple touch points to achieve specific branding, marketing, and engagement targets that enhance the consumer experience and drive brand engagement - ultimately leading to customer conversion. Embracing an innovator's mindset to connect the digital medium to all other facets of our business to drive growth and advocacy opportunities.
This role oversees a team of experienced UX architects, graphic designers, copywriters, and a resource & traffic manager who are all dedicated to optimization and innovation of our digital experiences. Partnering directly with our executive leadership, tech development team, marketing team, and creative group. This position will be responsible for the creation of digital standards and be accountable for ensuring all targets and standards are met. From high-level planning and benchmarking to tactical implementation, this position will be well-versed in digital and content strategies for brands actively engaging with B2C, B2B, and blended audiences.
In order to be considered for this role, please provide a link to or a pdf of examples of your work.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Manages a staff of 5+ that are geographically and technically diverse - including UX architects, UI designers, Resource & Traffic managers, and copy editors.Manages capacity planning for their team, allocating workload and ensuring on-budget and on-time delivery of assigned content.Manages a roster of ten+ freelancers along with the appropriate budgeting.Ensures that the work of their team meets quality standards in terms of accuracy and aesthetics.Produces and oversees visual design across all consumer digital products (e.g., websites, apps, microsites). Serves as editor-in-chief for AG websites, apps, and microsites.Identifies and maintains digital design standards including UI/UX and design systems. Ensures all interfaces are consistent, easy-to-use, and effectively communicate AG's corporate brand values.Researches and evaluates emerging digital trends and technologies & provides thought leadership on adoption strategies. Gathers, synthesizes, and applies digital insights to inform strategies that integrate all addressable channels and media.Familiar with all media required to produce compelling content. Keeps current on industry, design field, technology, and leadership.Leads design strategy development across different lines of business with innovative, relevant solutions and distinct voices specific to consumer targets. Leads concept and design thinking sessions. Facilitates team deliverables, sets quality standards, and ensures the successful day-to-day running of the department. Develops and implements A/B or multivariate tests to provide in-depth insights on the effectiveness of online/digital initiatives.Collaborates with brand management to ensure that the design solutions meet the business goals and to provide creative and trend insights to guide their requests.Understands key business goals for AGI; supports senior leadership by translating direction into objectives that can be supported and executed by their team.Develops staff to meet skill set and leadership requirements of the department; strong emphasis on supporting the first-line managers under their direction.Sets an inspiring culture and workplace for their team; inspires the best possible work.
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All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.The Digital Design Director will be responsible for the vision, creation, and implementation of consumer-facing websites, mobile apps, on-site merchandising, email, and social marketing. Focusing on ensuring a consistent and effective consumer experience (both transactional and engagement-based). They will understand how design systems and user experiences translate across multiple touch points to achieve specific branding, marketing, and engagement targets that enhance the consumer experience and drive brand engagement - ultimately leading to customer conversion. Embracing an innovator's mindset to connect the digital medium to all other facets of our business to drive growth and advocacy opportunities.
This role oversees a team of experienced UX architects, graphic designers, copywriters, and a resource & traffic manager who are all dedicated to optimization and innovation of our digital experiences. Partnering directly with our executive leadership, tech development team, marketing team, and creative group. This position will be responsible for the creation of digital standards and be accountable for ensuring all targets and standards are met. From high-level planning and benchmarking to tactical implementation, this position will be well-versed in digital and content strategies for brands actively engaging with B2C, B2B, and blended audiences.
In order to be considered for this role, please provide a link to or a pdf of examples of your work.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Manages a staff of 5+ that are geographically and technically diverse - including UX architects, UI designers, Resource & Traffic managers, and copy editors.Manages capacity planning for their team, allocating workload and ensuring on-budget and on-time delivery of assigned content.Manages a roster of ten+ freelancers along with the appropriate budgeting.Ensures that the work of their team meets quality standards in terms of accuracy and aesthetics.Produces and oversees visual design across all consumer digital products (e.g., websites, apps, microsites). Serves as editor-in-chief for AG websites, apps, and microsites.Identifies and maintains digital design standards including UI/UX and design systems. Ensures all interfaces are consistent, easy-to-use, and effectively communicate AG's corporate brand values.Researches and evaluates emerging digital trends and technologies & provides thought leadership on adoption strategies. Gathers, synthesizes, and applies digital insights to inform strategies that integrate all addressable channels and media.Familiar with all media required to produce compelling content. Keeps current on industry, design field, technology, and leadership.Leads design strategy development across different lines of business with innovative, relevant solutions and distinct voices specific to consumer targets. Leads concept and design thinking sessions. Facilitates team deliverables, sets quality standards, and ensures the successful day-to-day running of the department. Develops and implements A/B or multivariate tests to provide in-depth insights on the effectiveness of online/digital initiatives.Collaborates with brand management to ensure that the design solutions meet the business goals and to provide creative and trend insights to guide their requests.Understands key business goals for AGI; supports senior leadership by translating direction into objectives that can be supported and executed by their team.Develops staff to meet skill set and leadership requirements of the department; strong emphasis on supporting the first-line managers under their direction.Sets an inspiring culture and workplace for their team; inspires the best possible work.
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