Gap Inc.
Creative Director, Communications & Engagement, Gap Inc.
Gap Inc., San Francisco, California, United States, 94199
About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
The Creative Director is a masterful storyteller, who believes in the power of creativity to shift minds and build emotional connections as we look to cultivate champions who want to work for, shop with and invest in our house of iconic American brands. They will work closely with Gap Inc. executive leadership, raising the bar on the corporate brand’s creative excellence and enabling and empowering their team to do their best work. They bring vision, have deep brand and design experience and lead with strategic orientation.
The ideal candidate is a seasoned creative leader who can develop impactful campaigns spanning physical, multimedia, digital, and immersive experiences fueled by audience and competitive insights to enhance company brand perception. They are tapped into culture, fashion and creative networks, remaining curious, constantly evolving their craft, and embracing emerging techniques and tools to strengthen their work and teams’ impact.
As we establish an elevated corporate brand narrative and aesthetic, the Creative Director will serve as an arbiter of exceptional taste and will be a creator with their team, while inspiring, mentoring and guiding talent to deliver strong creative and experiences. This role will oversee ideation, creation, management, and production of large corporate brand-building campaigns and engaging social media content to event asset development and employer brand collateral.
Most importantly, this person must be a source of inspiration, design leadership, and hands-on brand building for the Gap Inc. Creative team—both as a creator and as a leader.
Strategic Orientation | Collaborating & Influencing | Visionary & Creative Cultivator | Visual Storyteller & Creative Writer | Results Driven
Organizational Relationships :
Gap Inc. CEO, Company Communications, Work Experience team, Equality & Belonging, ESG, Employer Brand, Brand marketing and creative leadership, People & Culture
Reports to SVP, Communications & Engagement
What You'll Do
Leads the ideation process and visualizes campaign concepts by bringing ideas to life through sketching, storyboarding, design, copywriting, wireframing, and/or prototyping.
Concept and oversee end-to-end creative development to ensure quality and style align to brand guidelines and campaign objectives.
Own end to end creative workflow, inclusive of process, tools and stakeholder engagement.
Inspire great design within your team, and ability to influence others to drive efficient decision-making.
Manage and prioritize creative resources (internal and freelance) to meet and balance competing needs from a variety of stakeholders in partnership with a Creative Producer reporting to this role.
Partner with Communication teams to ideate and merge creative needs with strategic insight.
Oversee the development of creative assets to be leveraged across paid and owned platforms, inclusive of but not limited to website/careers page, Intranet, social media campaign assets (animation, still, video, platform-specific activations, etc.)
Oversee all video and photo concepting and production in partnership with the Creative Producer, supporting ongoing needs and large-scale shoots that support Gap Inc. projects and campaigns.
Design targeted on-brand employee experiences (in partnership with Talent Management) that enable redesign the employee experience to manifest our purpose (ie. Future of onboarding).
Interact in a positive, professional, collaborative, and motivating manner
Collaborate with key stakeholders to ensure delivery of on-time, high-quality deliverables that address all relevant project requirements
Design with versatility and constantly seek new and innovative ways to elevate creativity
Who You Are
12+ years of experience in creative roles across physical and digital experience design. Plus, if motion, animation and sound design, UX/UI design, multimedia
Demonstrated leadership ability, familiarity with the role—having held a Creative Director position previously. Ideally a minimum of 5+ years managing studio team of diverse creative talent
Impressive portfolio showing best-in-class solutions
Ability to lead creative ideation and execution end-to-end
Demonstrated experience collecting and synthesizing input from stakeholders, uncovering insights, understanding business and communication priorities, and translate into creative, differentiating solutions grounded in strategy
Brings deep knowledge of emerging trends in creativity and demonstrates the ability to balance visionary thinking and business priorities and performance results
Ability to infuse strategy and storytelling in creative presentations to explain intent, inspiration and defend a point of view to drive decision-making
Strong storyteller and presenter, demonstrating the ability to take complex business topics and create compelling narratives
Executive presence and experience interfacing with and influencing senior leaders
People first mentality; creating and executing plans and solutions with the target audience in mind bringing an excellent understanding of corporate end users – employees, investors, media, customers
Understanding of user/audience journey mapping and experience design (across physical, digital and human interactions) and is focused on elevating and connecting all touchpoints
Ability to effectively communicate with, listen to, collaborate, and build relationships with a diverse range of people and job functions within evolving scope and competing deadlines. Ability to work well with others within creative and outside, in a fast-paced, team environment.
Experience in working with external partners directly and is well versed in effectively communicating feedback and steering partners towards brand right solutions
Ability to have the hard conversations to protect the creative intent and brand standards, but in a collaborative, approachable manner
Command of Adobe Creative Suite, Miro, Microsoft Office Suite
Benefits at Gap Inc.
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $164,200 - $217,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
The Creative Director is a masterful storyteller, who believes in the power of creativity to shift minds and build emotional connections as we look to cultivate champions who want to work for, shop with and invest in our house of iconic American brands. They will work closely with Gap Inc. executive leadership, raising the bar on the corporate brand’s creative excellence and enabling and empowering their team to do their best work. They bring vision, have deep brand and design experience and lead with strategic orientation.
The ideal candidate is a seasoned creative leader who can develop impactful campaigns spanning physical, multimedia, digital, and immersive experiences fueled by audience and competitive insights to enhance company brand perception. They are tapped into culture, fashion and creative networks, remaining curious, constantly evolving their craft, and embracing emerging techniques and tools to strengthen their work and teams’ impact.
As we establish an elevated corporate brand narrative and aesthetic, the Creative Director will serve as an arbiter of exceptional taste and will be a creator with their team, while inspiring, mentoring and guiding talent to deliver strong creative and experiences. This role will oversee ideation, creation, management, and production of large corporate brand-building campaigns and engaging social media content to event asset development and employer brand collateral.
Most importantly, this person must be a source of inspiration, design leadership, and hands-on brand building for the Gap Inc. Creative team—both as a creator and as a leader.
Strategic Orientation | Collaborating & Influencing | Visionary & Creative Cultivator | Visual Storyteller & Creative Writer | Results Driven
Organizational Relationships :
Gap Inc. CEO, Company Communications, Work Experience team, Equality & Belonging, ESG, Employer Brand, Brand marketing and creative leadership, People & Culture
Reports to SVP, Communications & Engagement
What You'll Do
Leads the ideation process and visualizes campaign concepts by bringing ideas to life through sketching, storyboarding, design, copywriting, wireframing, and/or prototyping.
Concept and oversee end-to-end creative development to ensure quality and style align to brand guidelines and campaign objectives.
Own end to end creative workflow, inclusive of process, tools and stakeholder engagement.
Inspire great design within your team, and ability to influence others to drive efficient decision-making.
Manage and prioritize creative resources (internal and freelance) to meet and balance competing needs from a variety of stakeholders in partnership with a Creative Producer reporting to this role.
Partner with Communication teams to ideate and merge creative needs with strategic insight.
Oversee the development of creative assets to be leveraged across paid and owned platforms, inclusive of but not limited to website/careers page, Intranet, social media campaign assets (animation, still, video, platform-specific activations, etc.)
Oversee all video and photo concepting and production in partnership with the Creative Producer, supporting ongoing needs and large-scale shoots that support Gap Inc. projects and campaigns.
Design targeted on-brand employee experiences (in partnership with Talent Management) that enable redesign the employee experience to manifest our purpose (ie. Future of onboarding).
Interact in a positive, professional, collaborative, and motivating manner
Collaborate with key stakeholders to ensure delivery of on-time, high-quality deliverables that address all relevant project requirements
Design with versatility and constantly seek new and innovative ways to elevate creativity
Who You Are
12+ years of experience in creative roles across physical and digital experience design. Plus, if motion, animation and sound design, UX/UI design, multimedia
Demonstrated leadership ability, familiarity with the role—having held a Creative Director position previously. Ideally a minimum of 5+ years managing studio team of diverse creative talent
Impressive portfolio showing best-in-class solutions
Ability to lead creative ideation and execution end-to-end
Demonstrated experience collecting and synthesizing input from stakeholders, uncovering insights, understanding business and communication priorities, and translate into creative, differentiating solutions grounded in strategy
Brings deep knowledge of emerging trends in creativity and demonstrates the ability to balance visionary thinking and business priorities and performance results
Ability to infuse strategy and storytelling in creative presentations to explain intent, inspiration and defend a point of view to drive decision-making
Strong storyteller and presenter, demonstrating the ability to take complex business topics and create compelling narratives
Executive presence and experience interfacing with and influencing senior leaders
People first mentality; creating and executing plans and solutions with the target audience in mind bringing an excellent understanding of corporate end users – employees, investors, media, customers
Understanding of user/audience journey mapping and experience design (across physical, digital and human interactions) and is focused on elevating and connecting all touchpoints
Ability to effectively communicate with, listen to, collaborate, and build relationships with a diverse range of people and job functions within evolving scope and competing deadlines. Ability to work well with others within creative and outside, in a fast-paced, team environment.
Experience in working with external partners directly and is well versed in effectively communicating feedback and steering partners towards brand right solutions
Ability to have the hard conversations to protect the creative intent and brand standards, but in a collaborative, approachable manner
Command of Adobe Creative Suite, Miro, Microsoft Office Suite
Benefits at Gap Inc.
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $164,200 - $217,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.